CEOs in the the news media

TJ’s Insights

May 17, 2005

New Books, TJ Walker’s “Media Training A-Z”
http://www.mediatrainingworldwide.com/mediatrainingaz.html
“Presentation Training A-Z” http://www.mediatrainingworldwide.com/presentaz.html

Big Brother Is Watching And Listening

For anyone who works in a publicly-traded company or is a Wall Street trader of publicly-traded companies, there must be an awareness that the spotlight is always on. If you are a CEO, then every speech, pronouncement, webcast and conference call is caught on tape and part of your permanent record. If you are a trader, there is an audio recording of every dirty joke you ever uttered to your colleague on the phone in another office.

To get a sense of how devastating the consequences can be, I urge you to see a documentary called “Enron: The Smartest Guys In The Room.” By the time the producers of this documentary were though, the former Chairman, CEO and CFO of Enron came out looking a little better than Osama Bin Laden, but worse than Charles Manson (fairly, in my view).

Enron traders were caught on tape saying “Burn, Baby, Burn!” in reaction to fires caused by power outages in California that were created by Enron. Heartless!

Former CEO Jeffrey Skilling said this on a videotaped webcast, “I probably should not say this since we are on a webcast, but do you know the difference between the Titanic going down into the ocean and the state of California going down into the ocean? At least the Titanic went down with the lights on.” Again, this was after it was proven that Enron manufactured the energy crisis in California by re-routing power out of the state for the specific reason of want to jerk up energy prices dramatically.

As Skilling begins to melt down during the end of his reign, he is caught on tape calling a financial analyst an “a@#hole” during a conference call with Wall Street. The analyst had the temerity to ask a question about how Enron made money. Again, the obscenities were caught on tape and are now being replayed in theaters all across the country and will be immortalized on DVD and pay-per-view for eternity.

Is that how you want to be remembered? Think before you make fun of others or curse people out, especially when you know with 100% certainty that you are being recorded.

Do you need a keynote speaker? http://www.mediatrainingworldwide.com/keynote.html

Please visit the Media Training Worldwide store at http://www.mediatrainingworldwide.com/learningtoolsonlinestore.html

Media and presentation training workshops http://www.mediatrainingworldwide.com/workshopcalendar.html

If you have not already subscribed to this newsletter and would like to do so, please send blank email to tj1-62591@autocontactor.com

Author of Media Training A-Z
& Presentation Training A-Z

TJ Walker
Media Training Worldwide
212-764-4955

Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 presentation training books, DVDs, CDs, and other information products and is the largest presentation/media training publisher in the world. For a product catalog or more information on training services call 800-755-7220 or visit http://mediatrainingworldwide.com/mediatrainingcatalogapril2004.pdf.

Media Training Worldwide
110 West 40th Street
Suite 203
New York, NY 10018
212-764-4955
www.mediatrainingworldwide.com

May Re-Print without permission IF you provide a link to Media Training Worldwide at http://www.mediatrainingworldwide.com and 212-764-4955.