Media Training Worldwide’s TJ Walker Gives Insights On Public speaking & Media Training

TJ’s Insights

May 4, 2005

New Books, TJ Walker’s “Media Training A-Z”
http://www.mediatrainingworldwide.com/mediatrainingaz.html
“Presentation Training A-Z” http://www.mediatrainingworldwide.com/presentaz.html

The Unexpected Hit

One of the fascinating things about making in-person or media presentations is that you never know when something that seems destined for failure becomes a hit. Currently, there is a book climbing the best-seller lists entitled “On Bullsh#$” by Princeton philosopher Harry G. Frankfurt.

This book’s success is surprising at many levels. It was supposed to fail for the following reasons:

1. The title is considered an obscenity—in fact it is unprintable in family newspapers and has to be changed in my own distribution channels just to get through SPAM guards.
2. The book is written in a somewhat dense, academic style.
3. It is written by a distinguished philosophy professor, and nobody every buys books written by a distinguished philosophy professor.
4. It is published by an academic publisher, i.e., one that usually expects to sell five copies of a book.
5. The book is only 67 pages on three by five inch paper—hardly a book at all!

And yet…the book is selling tens of thousands of copies!

Something is working. I can’t quite put my finger on it. Then again, I never thought Rosey O’Donnell would make it as a talk show host and I was wrong there big-time.

The lesson here isn’t that you should go out of your way to make yourself inaccessible. Instead, I hope you conclude that one of the exciting things about making a presentation or communicating through the media is that there is that intangible x factor that can sometimes end up with unpredictable results, both bad and good.

Sometimes, DIFFERENT means bad, boring, or failing to meet minimum expectations. But sometimes, VERY DIFFERENT can mean a huge success—and that’s no Bullsh#%.

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Author of Media Training A-Z
& Presentation Training A-Z

TJ Walker
Media Training Worldwide
212-764-4955

Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 presentation training books, DVDs, CDs, and other information products and is the largest presentation/media training publisher in the world. For a product catalog or more information on training services call 800-755-7220 or visit http://mediatrainingworldwide.com/mediatrainingcatalogapril2004.pdf.

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