Media Training Worldwide’s TJ Walker Gives Insights On How to Handle Tough Interview Questions

TJ’s Insights

April 15, 2005

New Books, TJ Walker’s “Media Training A-Z”
http://www.mediatrainingworldwide.com/mediatrainingaz.html
“Presentation Training A-Z” http://www.mediatrainingworldwide.com/presentaz.html

Managing Your Worst Nightmare

You are about to face a tough interview and you fear certain subjects that might come up. Why?

If you really want to prepare for a new media interview, then write down what you think the 20 hardest, nastiest, toughest, meanest questions a reporter could ask you. When you are finished with the list, walk away from it for a few minutes. Next, pick up the list and read the questions out loud. Then, with colleagues, associates or other PR counsel figure out the most positive, non-defensive way to answer these questions within 10 seconds AND (and I do mean AND AND AND) how to bridge back to one or more of your main positive message points that you want to get across during the interview (talk about those for the next 20-30 seconds to complete your answer).

Next, rehearse your answers by having a colleague ask you the questions fact-to-face. Next, do it again, but this time with a smile on your face.

Then, do the interview again, but this time videotape it.

Now, when the actual interview comes, you will be prepared. In fact, the real interview will seem easy compared to what you’ve just gone through during the preparation.

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Author of Media Training A-Z
& Presentation Training A-Z

TJ Walker
Media Training Worldwide
212-764-4955

Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 presentation training books, DVDs, CDs, and other information products and is the largest presentation/media training publisher in the world. For a product catalog or more information on training services call 800-755-7220 or visit http://mediatrainingworldwide.com/mediatrainingcatalogapril2004.pdf.

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