Media Training Worldwide’s TJ Walker Gives Insights On the Communication skills of Pope John Paul II

TJ’s Insights

April 11, 2005

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Leaders Of Every Stripe Need Communication Skills

The headline in the New York Times said three day after Pope John Paul II died, “Cardinals Want Next Pope To Be Strong Communicator.”

Regardless of your views on the Pope John Paul II’s politics, he was a skilled communicator who routinely dominated the headlines, broadcasts and airwaves around the world—even when he wasn’t traveling to a foreign country. The Catholic Church, as an institution, realizes the importance of a strong communicator in the head position. Whether it is giving a sermon (which is really just another name for a speech or presentation) or appearing at a press conference, Pope’s must communicate strong and forceful messages (that’s what Popes do).

Increasingly, that’s what world leaders of any organization must do. If you want to be the leader of the United Nations, or a non-profit medical charity, or even a mom-n-pop fudge shop that sells around the world, you must become a skilled communicator.

Every day there are thousands of new web sites that sprout up, hundreds of new newspapers and radio stations, and, seemingly, dozens of new TV networks and stations emerging in the world. There are more and more media than ever before. On one hand, that makes it easier to communicate. On the other hand, it makes it much tougher. If you make a bad impression in any one interview, it can be magnified 1000 times over across the internet and then back into traditional media. If you do one interview well, it might not get widespread bounce.

When I was a kid, we had three network newscasts and a local paper to contend with. If you made one of those four outlets, you were golden. If you didn’t, you were non-existent. Today’s media environment is much more complex, and with that complexity, the demands on the communication skills of international leaders will only continue to escalate.

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Author of Media Training A-Z
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TJ Walker
Media Training Worldwide
212-764-4955

Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 presentation training books, DVDs, CDs, and other information products and is the largest presentation/media training publisher in the world. For a product catalog or more information on training services call 800-755-7220 or visit http://mediatrainingworldwide.com/mediatrainingcatalogapril2004.pdf.

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