Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide (formerly TJWALKER Media) September 5, 2002

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Rehearsing your news media interviews, including the exact sound bites you hope will get used, will result in a NET SAVINGS in time for you (your interviews will be much shorter because the reporter won't have to probe you for good quotes).

2. Nobody is ever too busy to go on TV (they are just too scared!).

3. When correcting a news organization's mistake about you, be positive and short (don't be a crybaby and assume the media were out to "get" you).

4. National holidays are great times to pitch yourself to the media. There are more news/guest opportunities (think of all those hours CNBC has to fill on Christmas and New Years). You will have less competition and the stakes are lower in case you are inexperienced.

Speaking/Presentation Tips

5. Avoid Teleprompters! They will rob your voice of its conversationality and make you look like a zombie.

6. Passion in your voice is more important than having precision in each word you choose.

7. Rehearse your speech in front of the one person in your office who likes you the least. Ask him/her, "was I boring?"

8. Shorten your speech by five minutes if you sense your audience's stomachs are either very empty or very full.

Crisis Communications

9. During a crisis, make sure that in addition to everyone in your organization having your message and talking points, that anyone else who could possibly have contact with the media also has your message and talking points.

10. Do not "cut off" reporters after they have covered your crisis. Otherwise they will be quick to do more negative stories about you (continue reaching out to them regarding other positive news stories you have).

Visit Media Training Worldwide
http://click.email-publisher.com/maaav0xaaTrCvaaaaaab/

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Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI)
http://click.email-publisher.com/maaav0xaaTrCwaaaaaab/

Public Relations Society of America (PRSA)
http://click.email-publisher.com/maaav0xaaTrCxaaaaaab/

New York Chapter Public Relations Society of America
http://click.email-publisher.com/maaav0xaaTrCyaaaaaab/

International Association of Business Communicators (IABC)
http://click.email-publisher.com/maaav0xaaTrCzaaaaaab/

OdwyerPR.com events page
http://click.email-publisher.com/maaav0xaaTrCAaaaaaab/

PR News
http://click.email-publisher.com/maaav0xaaTrCBaaaaaab/

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Media Training Worldwide is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations.

We provide a premium service. While we do extensive emergency crisis communications training (often with less than an hour's notice), most of our training is geared toward helping executives improve their communication skills systematically, in ways that will benefit them for the rest of their careers.

We don't believe in Band-Aid solutions for presentation training or anything else. We build long-term skills that produce lasting value. Because after the next big speech or TV appearance, there will always be more opportunities to present.

We don't believe that one size fits all when it comes to learning presentation skills. That is why we incorporate video, audio, text and live experience learning for all of our clients.

Media Training Worldwide is recognized for its leadership role. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the Media Training Worldwide Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter).

We are the thought leaders of the presentation training industry. We have created and own more proprietary intellectual content spanning audio, video, text and software presentation training materials than anyone else in the world.

The results? Our clients improve their communications skills quickly and on a continuing basis. Our clients SAVE TIME using our methods and they have the confidence and comfort of knowing they are COMMUNICATING THEIR MESSAGES at every media or speaking opportunity they have.

Media Training Worldwide 12-Step Client Communication Skills Improvement Plan

1. Needs Assessment. Trainee receives extensive questionnaire to assess needs, skill levels, experiences and special requirements.

2. Quote Doctor Diagnostic™ Trainee provides recent media articles where he/she has been quoted. Trainee receives exact analysis of quotes using A Beach Pro™ analytics.

3. Training Book. Trainee receives text of "1001 Ways to Wow the Media and Speaking Audiences."

4. Training Video. Trainee receives 10-minute video "TV Basics" (How to prepare for TV interviews)

5. Training Audio. Trainee receives 10-minute audio "Controlling Your Message" (How to control an interview)

6. Quote Controller™ Software. This program walks the trainee through how to prepare, in a precise way, for any interview. To be used in the training session as well as actual interviews.

7. Conference Call Prep. Trainee speaks with trainer several days before the training session to go over last minute details and preparation.

8. In-Person Video Training Session. Intensive one-on-one video taped exercises and critiques.

Post-Training follow-up

9. Newsletter. Twice-a-month email newsletter giving 10 quick tips on how to improve communication skills.

10. Monthly Training Video/Audio. For a one-year period, the trainee receives a new presentation skills video or audio every month.

11. Online Training School. Trainee has access to a client-only media training web site featuring audio lectures and homework exercises on everything from handling talk radio interviews to satellite interviews.

12. IQommunicate™ Analysis. 30-90 days after the in-person training session, the trainee provides Media Training Worldwide with a video or audiotape of a recent media or speaking appearance. Trainee receives a 25-point quantitative and qualitative analysis of the performance.

Media Training Worldwide's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed.

Yahoo! ranks Media Training Worldwide's affiliate site, TJWALKER.com, as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide)

The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital.

This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list Media Training Worldwide as the source.

Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide (formerly TJWALKER Media) September 5, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management