Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide (formerly TJWALKER Media) September 20, 2002

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Unless you are on a live talk show, do not debate journalists (you won't win).

2. Ask other people in your office for good sound bites ideas (you don't get any extra credit in the eyes of the media for making up your own, only for saying them).

3. Always offer to do promos for radio show hosts and producers after having been interviewed, i.e., "Hi, This is TJ Walker, whenever I'm in Grand Rapids I always listen to Mike and the Bull Dog on KWZ 107."

4. To increase your chances of getting the sound bite you want used in a story, say the sound bite, but then stop and say "that's really the central point I think would be relevant to you readers." And then say the sound bite again (while listening to hear for the reporter typing away at your quote).

Speaking/Presentation Tips

5. Pausing is one of the greatest tools a speaker can use. Pause to punctuate, to underline your words. Pause to dramatize. Pause to let your audience fill in the blanks.

6. Always request a wireless microphone WEEKS before you are scheduled to appear at a speaking engagement (not 5 minutes before you are to start).

7. When speakers are in their grove, they are not thinking in advance what they are going to say next in 30 seconds. They speak "in the moment," even though what they end up saying is planned out carefully in advance.

Crisis Communications

8. When creating a crisis communications plan, ask yourself, "what is the worst thing that can happen?" Then plan accordingly.

9. Make sure your crisis communications plan, including names, numbers and emails of all appropriate media people, is on a secure intranet that can be accessed by password from any computer (in case your office blows up and you have to conduct business from you home or another office).

10. Your crisis communications spokesperson must not only have the facts on his/her side, but must be able to communicate all the relevant emotions as well, such as empathy, sympathy, sadness, etc.

Visit Media Training Worldwide
http://click.email-publisher.com/maaaxrVaaTDopaaaaaab/

***

Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI)
http://click.email-publisher.com/maaaxrVaaTDoqaaaaaab/

Public Relations Society of America (PRSA)
http://click.email-publisher.com/maaaxrVaaTDoraaaaaab/

New York Chapter Public Relations Society of America
http://click.email-publisher.com/maaaxrVaaTDosaaaaaab/

International Association of Business Communicators (IABC)
http://click.email-publisher.com/maaaxrVaaTDotaaaaaab/

OdwyerPR.com events page
http://click.email-publisher.com/maaaxrVaaTDouaaaaaab/

PR News
http://click.email-publisher.com/maaaxrVaaTDovaaaaaab/

Free Report "Top 10 Web Site Mistakes! Is your company making them?" Contact True Image Technologies, Inc. (888) 851-8686 or Email djackson@true-image.com
http://click.email-publisher.com/maaaxrVaaTDowaaaaaab/

***

Please forward to two colleagues

To subscribe to this list, send email to
Sharon@mediatrainingworldwide.com

Media Training Worldwide is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations.

We provide a premium service. While we do extensive emergency crisis communications training (often with less than an hour's notice), most of our training is geared toward helping executives improve their communication skills systematically, in ways that will benefit them for the rest of their careers.

We don't believe in Band-Aid solutions for presentation training or anything else. We build long-term skills that produce lasting value. Because after the next big speech or TV appearance, there will always be more opportunities to present.

We don't believe that one size fits all when it comes to learning presentation skills. That is why we incorporate video, audio, text and live experience learning for all of our clients.

Media Training Worldwide is recognized for its leadership role. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the Media Training Worldwide Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter).

We are the thought leaders of the presentation training industry. We have created and own more proprietary intellectual content spanning audio, video, text and software presentation training materials than anyone else in the world.

The results? Our clients improve their communications skills quickly and on a continuing basis. Our clients SAVE TIME using our methods and they have the confidence and comfort of knowing they are COMMUNICATING THEIR MESSAGES at every media or speaking opportunity they have.

Media Training Worldwide 12-Step Client Communication Skills Improvement Plan

1. Needs Assessment. Trainee receives extensive questionnaire to assess needs, skill levels, experiences and special requirements.

2. Quote Doctor Diagnostic™ Trainee provides recent media articles where he/she has been quoted. Trainee receives exact analysis of quotes using A Beach Pro™ analytics.

3. Training Book. Trainee receives text of "1001 Ways to Wow the Media and Speaking Audiences."

4. Training Video. Trainee receives 10-minute video "TV Basics" (How to prepare for TV interviews)

5. Training Audio. Trainee receives 10-minute audio "Controlling Your Message" (How to control an interview)

6. Quote Controller™ Software. This program walks the trainee through how to prepare, in a precise way, for any interview. To be used in the training session as well as actual interviews.

7. Conference Call Prep. Trainee speaks with trainer several days before the training session to go over last minute details and preparation.

8. In-Person Video Training Session. Intensive one-on-one video taped exercises and critiques.

Post-Training follow-up

9. Newsletter. Twice-a-month email newsletter giving 10 quick tips on how to improve communication skills.

10. Monthly Training Video/Audio. For a one-year period, the trainee receives a new presentation skills video or audio every month.

11. Online Training School. Trainee has access to a client-only media training web site featuring audio lectures and homework exercises on everything from handling talk radio interviews to satellite interviews.

12. IQommunicate™ Analysis. 30-90 days after the in-person training session, the trainee provides Media Training Worldwide with a video or audiotape of a recent media or speaking appearance. Trainee receives a 25-point quantitative and qualitative analysis of the performance.

Media Training Worldwide's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed.

Yahoo! ranks Media Training Worldwide's affiliate site, TJWALKER.com, as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide)

The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital.

This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list Media Training Worldwide as the source.

Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide (formerly TJWALKER Media) September 20, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management