Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide September 2, 2003

NYC Oct 9th and 10th Master Communicator-How to Wow the Media and Speaking Audiences. 2 Day workshop-- see info below

Contents:

1. Presentation tips

2. TV Media Tips

3. Crisis Tips

Speaking/Presentation Tips

1. The bigger the room you speak in, the slower you must speak. It takes time for the sound to bounce around the room.

2. Gesture with both hands, not just one hand.

3. People will be watching you long before you speak; avoid any nervous or annoying actions.

4. Use as many one and two syllable words as possible.

TV/Media Tips

5. Don’t do TV or radio interviews on an empty stomach; your growling stomach will distract you.

6. Don’t waste time by saying, "as I mentioned earlier." Just repeat whenever you want to; you don’t have to provide roadmaps to your whole conversation.

7. You will only get seconds to get your message across. Use your precious on air time wisely by avoiding awkward, clunky phrases like "if you will" (this sort of meaningless phrase does not make you seem smart).

8. Pat yourself on the back for going to Business School, but don’t say "going forward" when "in the future" will work even better.

Crisis Communications Tip

9. When rehearsing, have someone ask you the one question you most dread.

10. Legally, you don’t have to talk to the media. But legally, the media can quote other people on the record and on a not-for-attribution basis in such a way as to paint you as a monster.

***

Media Training Worldwide http://click.email-publisher.com/maabpiMaa0dStaaaaaab/
212-764-4955

FREE Media and Presentation Training Products catalog, contact info@mediatrainingworldwide.com

Upcoming Training Events

(When RSVPing or asking for more info regarding events, please specify the date and event subject.)

Sept 3rd Free Preparing for TV Interviews Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to info@mediatrainingworldwide.com

Sept 3rd Cocktail Reception Launch Party for CD-Book “Catapulting to the Best-Seller List—One Talk Show at a Time” 6:00-8:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Sept. 4th Crisis Communications Planning-How to Handle the Media. Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Oct 8 Handling Print Interviews-Getting the exact Quotes You Want-Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 8 TeleSeminar - How to Prepare/Rehearse Your Boss for the Next Big Presentation. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Oct 8 Cocktail Party Reception for PR firms and others interested in Partner Program 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 9 and 10th Master Communicator-How to Wow the Media and Speaking Audiences. 2 Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Nov 5th Train the Trainer Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 5th TeleSeminar - How to Wow Your Speaking Audiences. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Nov 5th Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 6th Workshop - Handling Print Interviews-Getting the exact Quotes You Want Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Dec 3rd Give Your Power Point Visual Punch - Power Point Fundamentals Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 3rd TeleSeminar - "How to Conduct Telephone Interviews with the Media" 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Dec 3rd Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 4th Workshop - Train the Trainer Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Jan 7th How to Deliver Memorable Sales Presentations Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 7th TeleSeminar - Media Basics. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Jan 7th Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 8th Workshop - Give Your Power Point Visual Punch - Power Point Fundamentals Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

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Wanted: Partners for promoting media and presentation training seminars. Looking for people or organizations with large databases of individuals with media and presentation training needs. Earn up to $7,000 per seminar promoted. (Note, we are not looking for other trainers) Contact info@mediatrainingworldwide.com.

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Workshop Information and Registration

Master Communicator
A PresentPro System™
Speaking, Media, Crisis Communications and Presentation Skills Workshop

Are your presentations and the media advancing your career?
Become a dynamic speaker and media savvy communicator.

Media Training Worldwide Two-Day Seminar

October 9th and 10th, 2003

You can learn to communicate the exact message you want.
Get the media to use the precise quotes and sound bites you created,
Defuse your crisis—in the first 30 seconds of your media interview,
Look comfortable and sound relaxed on TV and all media interviews,
Get your audiences to take the actions you desire, plus…
Your nervousness will melt away in the process.
Dear Colleague,

Would you like to advance your career, business or cause every single time you talk to the media or give a presentation? Never again will you fear or dread upcoming speeches or interviews. You can stop worrying that your words or style will embarrass you in front of audiences, be “taken out of context” or that you will be “misquoted.” Never again will you hate giving a speech, fear an interview or panic during a crisis situation. Good presenting and media abilities require learning basic skills (it is no different than learning to write well or play golf skillfully). Most journalists receive four or more years of formal training on how to ask questions and elicit information from you. Isn’t it fair that you receive at least one day of formal training before dealing with reporters? Why would you get in the ring with the “George Forman of reporting” without first taking a few boxing lessons?

Public speaking is the number one fear most people have. Whether giving a formal presentation or talking to the media, this fear causes us to behave in irrational in self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to making presentations to important, and sometimes large audiences, or giving interviews on ABC’s 20/20 or to the New York Times. The results?

Disaster

Even when the results are less than disastrous, the message and image that come through from the interview or presentation are often mixed of fuzzy. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission by speaking directly to them or through the media. This is what you will learn in “Master Communicator”! Present Pro™ Speaking, Media, Crisis Communications and Presentation Skills Workshop.

You may already think of yourself as a good speaker or communicator. But, is it true? Consider this. Anytime you speak to 10 or more people, someone will come up to you afterwards and tell you what a great speech you just gave! Nice, but they may just want a job or to sell you something. Or, they may just feel sorry for you.

A media interview is unlike any other conversation you have in your daily life. It is the only conversation where you have absolutely no control over the context of how your words will be presented to the final audience. I will teach you the tricks of the trade so that your message is so sharp, clear and memorable, it won’t matter what the media do with it!

How do you know what to say to the media? The first thing most executives do is consume valuable hour after hour brainstorming on every single question a reporter could ask. This is a complete waste of time.

I will teach you how to save time by focusing on that over which you have total control: the words and messages that come out of your mouth.

Unfortunately, when you are dealing with the media, having a simple, clear message isn’t good enough; you must learn to speak in sound bites. Are you not quite sure what a sound bite is? Don’t worry, I have a simple 10-step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical report powerless to ignore.

When it comes to communicating on TV, you must have style AND substance. You can have the greatest message in the world, but if you are wearing the wrong tie or sitting improperly, no one will ever remember your message.

The real test of your presentation is this: will people remember what you said one week or one month later, and will they be acting upon what they learned?

Becoming an excellent media communicator or speaker is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills that. Now, you too, can learn the tricks of the masters.

So why do you need to come to the ““The Master Communicator”! Present Pro™ Speaking, Media, Crisis Communications and Presentation Skills Workshop? After all, there are scores of books and videos in your local library on the subject of dealing with public speaking and the media. Sadly, reading about how to speak well or look good on television doesn’t work any better than reading about how to ride a bike. Giving speeches or media interviews without instant video feedback often makes bad habits become more ingrained.

If you want to learn how to be a better communicator you have to present in simulated presentation settings—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your media performance.

Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 16 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent communication, your body and mind will get more comfortable with the whole media process. Your tensions associated with upcoming interview opportunities will gradually melt away. Over time, you will learn to actually enjoy every media and speaking opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average communicator. This realization will make every media opportunity seem like free advertising).

Typically CEO’s pay Media Training Worldwide $10,000.00 for a two-day session of one-on-one training. Here’s your opportunity to get this same training for a fraction of the cost.

I look forward to working with you.

Sincerely,

TJ Walker
President
Media Training Worldwide

The Studio
The Media Training Worldwide Studio, located in Manhattan’s Times Square District, has the following:

• TV talk show set
• Studio lighting
• Satellite interview set with backdrop
• Executive TelePrompTer
• Microphones
• Virtual Reality Audiences
• Large Monitors
• Video cameras and playback capabilities
• Board Room Conference Table

Media and Presentation Workshop

Benefits

• Clients, employees, customers, the public and prospects will REMEMBER what you say and to TAKE ACTION!
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for presentations
• Eliminate fears
• Reduce tension
• Project leadership
• Get your message out to the media
• Never be misquoted
• Get the exact quotes you want in the Media
• Get your positive message out to the media
• Defuse the crisis
• Calm the public
• Minimize reputation damage
• Reduce public fear and misconception

Who should attend?

• Business executives
• Organizational leaders
• Entrepreneurs
• Sales executives
• Spokespersons
• Candidates for Public Office
• Government employees
• Government officials
• Civil employees
• Public officials

Who should not attend?

If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business speakers sound (boring), then this seminar is not for you.

You will learn how to:

• Develop a message
• Prepare for crisis communications
• Handle ambush interviews
• Deflect hostile questions
• Control your message
• Identify loaded questions
• Answer every question
• Bridge to message points
• Look good on TV
• Control your message
• Improve body language
• Use TelePrompTers, earpieces, and microphones
• Identify loaded questions
• Handle hostile interviews
• Improve wardrobe
• Use makeup
• Deliver repetition
• Master satellite interviews
• Be more persuasive
• Get more out of rehearsal
• Reduce nervousness
• Create sound bites
• Deal with producers
• Captivate your audience BEFORE you open your mouth
• Hook your audience in your first 7 seconds of speaking
• Speak without notes
• Make PowerPoint a friend and not your worst enemy
• Use the 7 essential elements of every successful speech
• Create magical eye contact
• Package your key points into personal stories
• Create dialogue
• Connect with your audience
• Handle questions and answers
• Improve your voice quality
• Develop star persona
• Develop strong openings
• Create powerful closings
• Develop a long-term improvement plan
• Build a media strategy

What situations will this workshop prepare you for?

• Press Conferences
• Ambush interviews
• Live TV
• TV talk shows
• Edited news programs
• Newspaper interviews
• Trade publication interviews
• Celebrity appearances
• In-studio interviews
• Live Radio
• Radio Talk shows
• Editorial board meetings
• Internet interviews
• Training videos
• Telephone interviews
• Infomercials
• Book tours
• Spokesperson training
• Legislative hearings
• Speaking to large audiences
• One-on-one presentations
• Board room pitches
• Client presentations
• Panel discussions
• IPO’s
• Road shows
• Industry conferences
• Investor and analyst presentations
• Annual meetings
• Sales presentations
• Depositions
• Regulatory hearings
• Legislative hearings
• Product announcements
• Job interviews

Modules for Day One

Module One
Basics of TV and Crisis Communications
Participants interviewed
Videotaping
Critique

Module Two
Elements of a message development, Message bridging techniques and Creating sound bites
Participants interviewed
Videotaping
Critique

Modules for Day Two

Module Three
Basics of presenting and the
Elements of a strong opening
Participants speak
Videotaping
Critique

Module Four
Passionate Presenting and Building stories into your presentation
Participants speak
Videotaping
Critique

Program Methodology

The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective media communication. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee’s performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.

Media Training Worldwide Client List

• Bank of America
• Charles Schwab
• The Hartford
• Federal Express
• Unilever
• Amerada Hess
• Miss Universe Organization
• National Park Service
• National Archives
• Akzo Nobel
• Dun and Bradstreet
• US ARMY
• QUEST
• Ronald McDonald House

Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:
Television
CBS News
ABC News
NBC News
Today Show
CNBC
CNN
CNNfn
Bloomberg TV
Lifetime Network
Fox News Channel
MSNBC
Court TV

Print
New York Times
Wall Street Journal
Washington Post
Business Week
Time

Radio
National Public Radio
Westwood One
ABC Radio
NBC Radio
Infinity
Mutual

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. He dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel

"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service

"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience was decreased in one session." Richard York, Richard York Gallery

"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can’t wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.

I was particularly pleased with the way Media Training Worldwide customized my training session. They previewed and critiqued my videos and the trainer covered many topics never addressed for me in previous training sessions with other companies.
Bonnie Taub-Dix, MA,RD,CDN, Media Representative, New York State Dietetic Association

“The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities.”
Carol M. Swain, Professor of Law and Professor of Political Science,
Vanderbilt University

2 Day Seminar fee (Oct. 9 & 10, 2003)
$1495.00 per person

What will you get?

1. Handbook “1001 Ways to Wow the Media”
2. Video “TV Basics” (How to prepare for TV interviews)
3. Video “Speak in Sound Bites”
4. Video “Speak Like A Pro”
5. Video “PowerPoint Tips”
6. Video “When The Media Attacks”
7. *Audio “Controlling Your Message” (With Early Registration)
8. Yearlong subscription, “Media Training Media/Presentation Newsletter”
9. 30-day unlimited email consultation after the workshop
10. Wallet cards “Top Ten Tips When Preparing for Interviews”
11. Pre-interview stress reliever squeeze ball
12. QuoteController™ software
13. Special Report “The Quote Doctor”
14. Full Year’s use of our Online Media Training School

Early registration bonus
If you register before September 15, 2003, you will receive a FREE Audio, “Controlling your message.”
2nd Bonus—Be one of the first 6 registrants and you can get a previous media interview of yours critiqued (IQommunicate™) in advance of the seminar, if you mail us the tape.
3rd Bonus—25% off our next “Become a Presenting Superstar” training seminar (how to give better speeches).

Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.
Do you have more questions? Contact: rosemary@mediatrainingworldwide.com or call 800-755-7220.

See Registration form below:

Seminar Leader Bio

TJ Walker

TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.
Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.
Unable to attend?

Videotapes of the workshop will be available for sale. Contact rosemary@mediatrainingworldwide.com for more information.

Registration Information
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Seminar Dates: October 9 and 10, 2003

Amount: $1495.00 per person

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide September 2, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management