Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide August 5, 2003

NYC Media Training Seminar August 26th—see info below

Contents:

1. Presentation tips

2. TV Media Tips

3. Crisis Tips

Speaking/Presentation Tips

1. Good speakers occasionally use notes. Great speakers never use notes. Horrible speakers usually use prepared full texts.

2. Messages that come out of your mouth need to be shorter, simpler, and less complex than messages you put in press releases, columns, brochures, manuals and books.

3. When preparing your messages, avoid the temptation of gathering more and more information and facts. You likely know 100 times more information already than your audience or a reporter does. Instead, focus on narrowing and refining your message.

4. Don’t start a speech by saying, "Today I’m going to talk to you about." Instead, start immediately with an interesting, provocative statement or question.

TV/Media Tips

5. When appearing on TV, if you lean forward, your double chin will disappear and you will appear to have a stronger jaw line.

6. If you move your hands when you are appearing on TV, you will seem more confident, energetic and more interesting to watch.

7. The meaning of "off the record," "not for attribution," "on background," and "on deep back ground," mean very different things to different reporters and editors.

8. Find out EXACTLY what the terms mean to the reporters you are dealing with BEFORE you say anything you would NOT want to read on the front page.

Crisis Communications Tip

9. If a crisis happens to you, call the media BEFORE they call you. (Psychologically, this will make the media think the problem isn’t very big.)

10. Never try to think on your feet in a crisis situation. (Have your message planned out in advance.)

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Media Training Worldwide http://click.email-publisher.com/maabjYNaaZDvzaaaaaab/ 212-764-4955

FREE Media and Presentation Training Products catalog, contact greg@mediatrainingworldwide.com

Upcoming Training Events

(When RSVPing or asking for more info regarding events, please specify the date and event subject.)

Aug. 6 FREE How to Handle the Media During a Crisis Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to info@mediatrainingworldwide.com

Aug. 6 Teleseminar – How to Create More Effective Power Point Presentations 1:30-3:00 PM Eastern. For more info, contact Info@mediatrainingworldwide.com.

Aug. 6 Launch/Cocktail Party for CD Book “Quote Master: How to Ace Any Print Media Interview” by TJ Walker 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Aug 7 Conquering Television—Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Aug. 26th Day long NYC Media Training Seminar. See below for full details.

Sept 2nd Teleseminar – How to Deliver Memorable Sales Presentations. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Sept 3rd Free Preparing for TV Interviews Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to info@mediatrainingworldwide.com

Sept 3rd Cocktail Party Reception 6:00-8:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Sept. 4th Crisis Communications Planning—How to Handle the Media. Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Oct 8 Handling Print Interviews—Getting the exact Quotes You Want—Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 8 Teleseminar – How to Prepare/Rehearse Your Boss for the Next Big Presentation. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Oct 8 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 9 and 10th Master Communicator-How to Wow the Media and Speaking Audiences. 2 Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Nov 6th workshop – Handling Print Interviews—Getting the exact Quotes You Want Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

http://click.email-publisher.com/maabjYNaaZDvzaaaaaab/

Wanted: Partners for promoting media and presentation training seminars. Looking for people or organizations with large databases of individuals with media and presentation training needs. Earn up to $7,000 per seminar promoted. (Note, we are not looking for other trainers) Contact info@mediatrainingworldwide.com.

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Workshop Information and Registration

Are the media advancing your career?

Media PresentPro System™

A Media Training Worldwide One-Day Seminar

Become a media savvy communicator every time you speak to reporters!

You can learn to communicate the exact message you want.
Get the media to use the precise quotes and sound bites you created, plus…
Look comfortable and sound relaxed on TV and all media interviews.

Dear Colleague,

Would you like to advance your career, business or cause every single time you talk to the media? Never again will you fear or dread upcoming interviews. You can stop worrying that your words will be “taken out of context” or that you will be “misquoted.” Most journalists receive four or more years of formal training on how to ask questions and elicit information from you. Isn’t it fair that you receive at least one day of formal training before dealing with reporters? Would you get in the ring with George Forman without first taking a few boxing lessons?

Public speaking is the number one fear most people have. And talking to the media is a type of public speaking. This fear causes us to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to giving interviews on ABC’s 20/20 or to the New York Times. The results?

Disaster.

Even when the results are less than disastrous, the message and image that come through from the interview are often mixed of fuzzy. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission via the media. This is what you will learn in the Media PresentPro System™.

You may already think of yourself as a good speaker or communicator. You might get standing ovations when you present.

Nice, but that is completely irrelevant when it comes to handling the media. A media interview is unlike any other conversation you have in your daily life. It is the only conversation where you have absolutely no control over the context of how your words will be presented to the final audience. I will teach you the tricks of the trade so that your message is so sharp, clear and memorable, it won’t matter what the media do with it!

You may be a polished platform performer. Again, totally irrelevant to how you will come across on TV. Television is not a hard medium to master, but if you don’t know the dozen most important secrets of that medium, you will come across as stiffer, fatter, less convincing and more monotone than you do in real life.

How do you know what to say to the media? The first thing most executives do is consume valuable hour after hour brainstorming on every single question a reporter could ask. This is a complete waste of time.

I will teach you how to save time by focusing on that over which you have total control: the words and messages that come out of your mouth.

Unfortunately, when you are dealing with the media, having a simple, clear message isn’t good enough; you must learn to speak in sound bites. Are you not quite sure what a sound bite is? Don’t worry, I have a simple 10-step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical report powerless to ignore.

When is comes to communicating on TV, you must have style AND substance. You can have the greatest message in the world, but if you are wearing the wrong tie or sitting improperly, no one will ever remember your message.

The real test of your media interview is this: did you get your message across, the exact sound bites or quotes that you planned in advance, and did you look and sound the way you wanted to?

Becoming an excellent media communicator is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills that translate through the media. Now, you too, can learn the tricks of the masters.

So why do you need to come to the Media PresentPro System™ workshop? After all, there are scores of books and videos in your local library on the subject of dealing with the media. Sadly, reading about how to look good on television doesn’t work any better than reading about how to ride a bike. Giving media interviews without instant video feedback often makes bad habits become more ingrained.

If you want to learn how to be a better media communicator you have to present in simulated media settings—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your media performance.
Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 12 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent media communication, your body and mind will get more comfortable with the whole media process. Your tensions associated with upcoming interview opportunities will gradually melt away. Over time, you will learn to actually enjoy every media opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average communicator. This realization will make every media opportunity seem like free advertising).

I look forward to working with you.

Sincerely,

TJ Walker
President
Media Training Worldwide

Training Date: Aug. 26, 2003
Time: 8:00 AM to 5:00 PM
Location: Media Training Worldwide, 110 West 40th Street, Suite 203, New York, NY 10018 (between Broadway and 6th Ave.)

The Media Training Worldwide Studio, located in Manhattan’s Times Square District, has the following:
• TV talk show set
• Studio lighting
• Satellite interview set with backdrop
• Executive TelePrompTer
• Virtual Reality Audiences
• Large Monitors
• Video cameras and playback capabilities

Benefits of the media training workshop
• Get your message out to the media
• Never be misquoted
• Get the exact quotes you want in the Media
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for interviews
• Eliminate fears
• Reduce tension
• Project leadership

Who should attend?
• Business executives
• Organizational leaders
• Entrepreneurs
• Sales executives
• Spokespersons
• Candidates for Public Office

You will learn how to:
• Develop a message
• Bridge to message points
• Look good on TV
• Control your message
• Improve body language
• Answer questions
• Use TelePrompTers, earpieces, and microphones
• Identify loaded questions
• Handle hostile interviews
• Improve wardrobe
• Prepare for crisis communications
• Use makeup
• Deliver repetition
• Master satellite interviews
• Be more persuasive
• Get more out of rehearsal
• Reduce nervousness
• Build a media strategy
• Create sound bites
• Deal with producers

What situations will this workshop prepare you for?
• Newspaper interviews
• Live TV
• Trade publication interviews
• TV talk shows
• Celebrity appearances
• In-studio interviews
• Live Radio
• Editorial board meetings
• Radio Talk shows
• Internet interviews
• Edited news programs
• Training videos
• Telephone interviews
• Infomercials
• Press conferences
• Book tours
• Spokesperson training
• Sales presentations
• Depositions
• Regulatory hearings
• Legislative hearings
• Product announcements
• Ambush interviews

Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business communicators sound, then this seminar is not for you.

Program schedule

Module One
Basics of TV
Participants interviewed
Videotaping
Critique

Module Two
Elements of a message development
Participants interviewed
Videotaping
Critique

Module Three
Message bridging techniques
Participants interviewed
Videotaping
Critique

Module Four
Creating sound bites
Participants interviewed
Videotaping
Critique

Program Methodology

The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective media communication. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee’s performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.

Media Training Worldwide Client List

• Bank of America
• Charles Schwab
• The Hartford
• Federal Express
• Unilever
• Amerada Hess
• Miss Universe Organization
• National Park Service
• National Archives
• Akzo Nobel
• Dun and Bradstreet
• US ARMY
• QUEST
• Ronald McDonald House

Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:

Television
CBS News
ABC News
NBC News
Today Show
CNBC
CNN
CNNfn
Bloomberg TV
Lifetime Channel
Fox News Channel
MSNBC
Court TV

Print
New York Times
Wall Street Journal
Washington Post
Business Week
Time

Radio
National Public Radio
Westwood One
ABC Radio
NBC Radio
Infinity
Mutual

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. He dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel

"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service

"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience was decreased in one session." Richard York, Richard York Gallery

"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can’t wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.

“The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities.” Carol M. Swain, Professor of Law and Professor of Political Science, Vanderbilt University
______________________________________________________________________
Seminar fee
$995.00

What will you get?

1. Handbook “1001 Ways to Wow the Media”
2. Video “TV Basics” (How to prepare for TV interviews)
3. Video “TV Tips for Intermediates
4. Video “Telephone Interviews with the Media”
5. Video “Speak in Sound Bites”
6. Yearlong subscription, “Media Training Media/Presentation Newsletter”
7. 30-day unlimited email consultation after the workshop
8. Wallet cards “Top Ten Tips When Preparing for Interviews”
9. Pre-interview stress reliever squeeze ball
10. QuoteController™ software
11. Special Report “The Quote Doctor”
12. Full Year’s use of our Online Media Training School

Early registration bonus
If you register before August 15, 2003, you will receive a FREE Audio, “Controlling your message.”
2nd Bonus—Be one of the first 6 registrants and you can get a previous media interview of yours critiqued (IQommunicate™) in advance of the seminar, if you mail us the tape.
3rd Bonus—25% off our next “Become a Presenting Superstar” training seminar (how to give better speeches).

Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.

Do you have more questions? Contact: Rosemary@mediatrainingworldwide.com or call 800-755-7220.

Unable to attend?

Videotapes of the workshop will be available for sale.

Seminar Leader Bio

TJ Walker

TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.
Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.

Registration Information
Print , Complete, and FAX Registration TO: 813-655-3383

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide August 5, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management