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Media-Presentation Tips Info from Media Training Worldwide August 20, 2003

NYC Crisis Communications Training Seminar Sept. 4th-see info below

Contents:

1. Presentation tips

2. TV Media Tips

3. Crisis Tips

Speaking/Presentation Tips

1. Don't ever lean on the lectern.

2. Avoid carbonated drinks before speaking-they will make you belch.

3. Never start a speech by apologizing for some inadequacy.

4. If you have told a personal story that tells something about you to friends, and they all laughed, you may wish to incorporate this into a presentation if it helps make a point.

5. Only use humor if it makes a point. If your humor doesn't have a point to it, then you are just trying to be a comedian and people will compare you to Jerry Seinfeld and other famous comedians-and you won't seem very funny in comparison.

TV/Media Tips

6. Don't wear black on TV--it is too harsh and can suck up all the light.

7. There are no stupid questions. There are stupid answers. There are no tough questions. But there are really stupid answers.

8. Don't "dumb" your message down. It takes more intellectual rigor and discipline to communicate in one minute than it does to blab on and on for 10 minutes.

9. The beauty of focusing on only three message points is that now you don't have the pressure of trying to remember an entire cabinet file full of facts.

Crisis Communications Tip

10. You don't have to answer bizarre hypothetical questions.

***

Media Training Worldwide http://click.email-publisher.com/maabmQeaaZW4Daaaaaab/ 212-764-4955

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Upcoming Training Events

(When RSVPing or asking for more info regarding events, please specify the date and event subject.)

Aug. 26th Day long NYC Media Training Seminar. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018

Sept 2nd TeleSeminar - How to Deliver Memorable Sales Presentations. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Sept 3rd Free Preparing for TV Interviews Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to info@mediatrainingworldwide.com

Sept 3rd Cocktail Party Reception 6:00-8:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Sept. 4th Crisis Communications Planning-How to Handle the Media. Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Sept. 5th Public Speaking/Presentation. Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Learn how to become a powerful communicator every time you speak to any audience! You can learn to communicate the exact message you want. Get your audiences to take the actions you desire, plus. your nervousness will melt away in the process. Email info@mediatrainingworldwide.com for more info.

Oct 8 Handling Print Interviews-Getting the exact Quotes You Want-Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 8 TeleSeminar - How to Prepare/Rehearse Your Boss for the Next Big Presentation. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Oct 8 Cocktail Party Reception for PR firms and others interested in Partner Program 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Oct 9 and 10th Master Communicator-How to Wow the Media and Speaking Audiences. 2 Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Nov 5th Train the Trainer Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 5th TeleSeminar - How to Wow Your Speaking Audiences. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Nov 5th Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 6th Workshop - Handling Print Interviews-Getting the exact Quotes You Want Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Dec 3th Give Your Power Point Visual Punch - Power Point Fundamentals Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 3th TeleSeminar - "How to Conduct Telephone Interviews with the Media" 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Dec 3th Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 4th Workshop - Train the Trainer Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Jan 7th How to Deliver Memorable Sales Presentations Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 7th TeleSeminar - Media Basics. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Jan 7th Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 8th Workshop - Give Your Power Point Visual Punch - Power Point Fundamentals Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

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Workshop Information and Registration

Crisis Communications
Media PresentPro System™

A Media Training Worldwide One-Day Seminar

Defuse your crisis-in the first 30 seconds of your media interview!

You can learn to communicate the exact positive message you want, regardless of what disaster is happening to you.
Get the media to use the precise quotes and sound bites you created,
Plus…
Look comfortable and in control, and sound relaxed during any crisis
On TV, at press conferences and all media interviews.

Dear Colleague,

Would you like to prepare for your next crisis BEFORE it occurs? Before the media has a chance to ruin your business and career? You cannot know in advance you will be sued for sexual harassment or your will factory blow up. But you can plan how you will communicate to the media and the public in the most effective and positive manner possible. Once you have been crisis media trained, never again will you fear or dread upcoming interviews resulting from a crisis. You can stop worrying that your words will be "taken out of context" or that you will be "misquoted." Most journalists receive four or more years of formal training on how to ask questions and elicit information from you. Isn't it fair that you receive at least one day of formal training before dealing with reporters?

Public speaking is the number one fear many people have. And talking to the media is a type of public speaking. To make matters worse, public speaking to the media during a crisis-a time when lives and the existence of our organizations are at stake-is the most stressful of all situations. This fear causes us to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will "wing it" when it comes to giving interviews on ABC's 20/20 or to the New York Times. The results?

Disaster.

Of course you could always take the advice of your lawyers and issue a simple "no comment" or stonewall the media. This strategy might keep you out of jail, but your reputation will be shattered and 20 years of corporate goodwill in the community can evaporate in only a few hours.

Even when the results are less than disastrous, the message and image that come through from the interview are often mixed of fuzzy. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission via the media. Crisis situations can be trying, but they do provide unique opportunities for you to actually improve your reputation. This is what you will learn in the Media PresentPro System™.

You may already think of yourself as a good speaker or communicator. You might get standing ovations when you present.

Nice, but that is completely irrelevant when it comes to handling the media during a crisis. A media interview is unlike any other conversation you have in your daily life. It is the only conversation where you have absolutely no control over the context of how your words will be presented to the final audience. I will teach you the tricks of the trade so that your message is so sharp, clear and memorable, it won't matter what the media do with it!

You may be a polished platform performer. Again, totally irrelevant to how you will come across on TV. Television is not a hard medium to master, but if you don't know the dozen most important secrets of that medium, you will come across as stiffer, fatter, less convincing and more monotone than you do in real life.

In a crisis situation, it is not enough to proclaim or prove your innocence. You must LOOK and SOUND innocent, comfortable and confident on TV. Otherwise, your shifty eyes, sweaty brow and quick exit from a TV interview will leave people assuming you are guilty of heinous crimes.

How do you know what to say to the media? The first thing most executives do is waste valuable hour after hour brainstorming on every single question a reporter could ask. This is a complete waste of time.

I will teach you how to save time by focusing on that which you have total control: the words and messages out of your mouth.

Unfortunately, when you are dealing with the media, having a simple, clear message isn't good enough; you must learn to speak in sound bites. Are you not quite sure what a sound bite is? Don't worry, I have a simple 10 step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical report powerless to ignore.

When is comes to communicating on TV, you must have style AND substance. You can have the greatest message in the world, but if you are wearing the wrong tie or sitting improperly, no one will ever remember your message.

The real test of your media interview is this: did you get your message across, the exact sound bites or quotes that you planned in advance, and did you look and sound the way you wanted to?

Becoming an excellent media communicator is one of those things many people put off for another day-sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career-and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan-regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills that translate through the media during a crisis. Now, you too, can learn the tricks of the masters.

So why do you need to come to the Crisis Communications Media PresentPro System™ workshop? After all, there are books and videos in your local library on the subject of dealing with the media during a crisis. Sadly, reading about how to conduct a crisis interview on television doesn't work any better than reading about how to ride a bike. Giving media interviews without instant video feedback often makes bad habits become more ingrained.

If you want to learn how to be a better media communicator you have to present in simulated crisis media settings-but that's not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your media performance.

Your strengths and weaknesses are unique to you. I can't use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 12 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent crisis media communication, your body and mind will get more comfortable with the whole media process. Your tensions associated with upcoming interview opportunities will gradually melt away. You will leave this seminar with a precise, step-by-step plan on how to handle any crisis that involves the media.

I look forward to working with you.

Sincerely,

TJ Walker
President
Media Training Worldwide

Training Date: September 4, 2003
Time: 8:00 AM to 5:00 PM
Location:
Media Training Worldwide, 110 West 40th Street, Suite 203, New York, NY 10018 (Between Broadway and 6th Ave.)

The Media Training Worldwide Studio, located in Manhattan's Times Square District, has the following:

· TV talk show set
· Studio lighting
· Satellite interview set with backdrop
· Executive TelePrompTer
· Virtual Reality Audiences
· Large Monitors
· Video cameras and playback capabilities

Benefits of the crisis training workshop
· Get your positive message out to the media
· Defuse the crisis
· Calm the public
· Minimize reputation damage
· Never be misquoted
· Get the exact quotes you want in the Media
· Command professional respect
· Convey style AND substance
· Reduce the amount of time preparing for interviews
· Eliminate fears
· Reduce tension
· Reduce public fear and misconception

Who should attend?

· Business executives
· Government employees
· Government officials
· Civil employees
· Public officials
· Organizational leaders
· Entrepreneurs
· Sales executives
· Spokespersons
· Candidates for Public Office

You will learn how to:

· Prepare for crisis communications
· Handle ambush interviews
· Deflect hostile questions
· Develop a message
· Control your message
· Identify loaded questions
· Answer every question
· Bridge to message points
· Deliver repetition
· Be more persuasive
· Get more out of rehearsal
· Reduce nervousness
· Build a media strategy
· Create sound bites
· Look good on TV
· Master satellite interviews
· Improve body language
· Use TelePrompTers, earpieces, and microphones
· Improve wardrobe
· Use makeup
· Deal with producers

What situations will this workshop prepare you for?

· Press Conferences
· Ambush interviews
· Live TV
· TV talk shows
· Live Radio
· Radio Talk shows
· Edited news programs
· Telephone interviews
· In-studio interviews
· Newspaper interviews
· Spokesperson training
· Trade publication interviews
· Board meetings
· Internet interviews
· Depositions
· Regulatory hearings
· Legislative hearings

Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will give videotaped interviews repeatedly throughout the day, in front of the group, and will receive immediate critique and feedback. If you are looking for an interactive, hands on workshop, then this seminar is for you.

Program schedule

Module One
Basics of Crisis Communications
Participants interviewed
Videotaping
Critique

Module Two
Elements of a message development and controlling your message
Participants interviewed
Videotaping
Critique

Module Three
Message bridging techniques and Creating sound bites
Participants interviewed
Videotaping
Critique

Module Four
Microphones, Earpieces, TelePrompTers, Satellite Interviews
Participants interviewed
Videotaping
Critique

Program Methodology

The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective crisis communication. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee's performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.

Media Training Worldwide Client List

· Bank of America
· Charles Schwab
· The Hartford
· Federal Express
· Unilever
· Amerada Hess
· Miss Universe Organization
· National Park Service
· National Archives
· Akzo Nobel
· Dunn and Bradstreet
· US ARMY
· QUEST
· Ronald McDonald House

Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:

Television
CBS News
ABC News
NBC News
Today Show
CNBC
CNN
CNNfn
Bloomberg TV
Fox News Channel
MSNBC
Lifetime
Court TV

Print
New York Times
Wall Street Journal
Washington Post
Business Week
Time

Radio
National Public Radio
Westwood One
ABC Radio
NBC Radio
Infinity
Mutual

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. He dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel

"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service
"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience was decreased in one session." Richard York, Richard York Gallery

"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can't wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.

"The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities." Carol M. Swain, Professor of Law and Professor of Political Science, Vanderbilt University

Seminar fee
$995.00

What will you get?

1. Handbook "1001 Ways to Wow the Media"
2. Video "TV Basics" (How to prepare for TV interviews)
3. Video "TV Tips for Intermediates
4. Video "Telephone Interviews with the Media"
5. Video "Speak in Sound Bites"
6. Video "When The Media Attack"
7. Yearlong subscription, "Media Training Media/Presentation Newsletter"
8. 30-day unlimited email consultation after the workshop
9. Wallet cards "Top Ten Tips When Preparing for Interviews"
10. Pre-interview stress reliever squeeze ball
11. QuoteController™ software
12. Special Report "The Quote Doctor"
13. Full Year's use of our Online Media Training School

Early registration bonus
If you register before August 25, 2003 you will receive a FREE Audio, "Controlling your message."
2nd Bonus-Be one of the first 6 registrants and you can get a previous media interview of yours critiqued (IQommunicate™) in advance of the seminar, if you mail us the tape.
3rd Bonus-25% off our next "Become a Presenting Superstar" training seminar (how to give better speeches).

Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.

Do you have more questions? Contact: info@mediatrainingworldwide.com or call 800-755-7220.

See Registration form below:

Unable to attend?

Videotapes of the workshop will be available for sale.

Seminar Leader Bio

TJ Walker

TJ Walker is one of the leading crisis communication coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators and handle crises. Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide August 20, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management