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Media-Presentation Tips & IR-PR Info from Media Training Worldwide June 9, 2003

Contents 1. Presentation tips 2. TV Media Tips 3. Crisis Tips

Speaking/Presentation Tips

1. A written speech is just a blueprint or a starting point--play with it, tinker, review, and rewrite.

2. Don't say, "I'm running out of time." That wastes time. Simply use your time saying what you want to say.

3. The chances of being told you repeat yourself are very small.

4. The chances of no one remembering anything you say are high.

TV/Media Tips

5. To avoid distractions, don't wear more than one ring per hand.

6. Pump the talk show producer for as much info on how the issues will be presented, what other guests will be appearing, and what position you are expected to fill.

7. Don't take a position on an issue just because a producer says that's what the show is looking for.

8. When given a choice, always opt to do a live interview rather than a taped interview.

9. Live formats give the person being interviewed a much greater chance of controlling the message.

Crisis Communications

10. Assume everything you say is on the record unless you have a very specific agreement otherwise. If the pencils and recorders have been put away and you are walking the reporter to the door, anything interesting you say can be used in the story.

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Free Media Training Basics Showcase Seminar June 18th 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to sharon@mediatrainingworldwide.com

Media Training Worldwide Cocktail Party, June 25th, 5:00-7:00 PM. 110 West 40th Street, Suite 203, New York, NY 10018. RSVP to sharon@mediatrainingworldwide.com.

PresentPro Workshop. Speech training seminar. New York City. See below for details.

FREE Media and Speech training products catalog. Send email to sharon@MediaTrainingWorldwide.com

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

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110 West 40th Street Second Floor Suite 203 New York NY 10018 212-764-4955

Is your mouth advancing your career?

PresentPro Talk System™

A Media Training Worldwide One-Day Seminar

Become a powerful communicator every time you speak to any audience!

You can learn to communicate the exact message you want.
Get your audiences to take the actions you desire, plus…
Your nervousness will melt away in the process.

Dear Colleague,

Would you like to advance your career, business or cause every single time you open your mouth? Never again will you hate giving a speech. You can stop worrying that you are boring your audiences or that no one will remember anything you say. Good presenting requires learning basic skills (it is no different than learning to write well or play golf skillfully).

Public speaking is the number one fear many people have. This fear causes them to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to making presentations to important and sometimes large audiences. The results?

Disaster.

Even when the results are less than disastrous, the presentation is often boring, limp and less than memorable. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission. This is what you will learn in the PresentPro Talk System™.

You may think you or your colleagues are already good speakers. Well, consider this. Anytime you speak to 10 or more people, someone will come up to you afterwards and tell you what a great speech you just gave!

Nice, but they may just want a job or to sell you something. Or, they may just feel sorry for you.

The real test of your presentation is this: will people remember what you said one week or one month later, and will they be acting upon what they learned?

Becoming an excellent presenter is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills. Now, you too, can learn the tricks of the masters.

Why else is it essential to become an excellent speaker? Frankly, it’s not that often that people get fired from their current jobs for being lousy speakers (though it does happen). The much more frequent problem is that people get passed over for promotions because they are poor or mediocre presenters and are viewed as lacking in “leadership” capabilities. Don’t let that happen to you.

As one client told me recently, “The difference between ending my career as a senior vice president of a company versus the CEO of my company is the difference between making a very nice income versus the equivalent of the gross national product of a small nation!” This person believed that his personal videotaped presentation training sessions was the deciding factor in being elevated to the CEO suite of a Fortune 500 company.

So why do you need to come to the PresentPro Talk System™ workshop? After all, there are thousands of books and videos on the subject of presenting in your local library, or you could join Toastmasters. Sadly, reading about how to give a better speech doesn’t work any better than reading about how to ride a bike. Giving speeches without instant video feedback often makes bad habits become more ingrained.

If you want to learn how to be a better presenter you have to present—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your speaking performance.

Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 12 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent speaking, your body and mind will get more comfortable with the whole presenting process. Your tensions associated with upcoming presentation opportunities will gradually melt away. Over time, you will learn to actually enjoy every presentation opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average presenter. This realization will make every speaking opportunity seem like an easy chance to shine).

I look forward to working with you.

Sincerely,

TJ Walker
President
Media Training Worldwide

Training Date: June 26th, 2003
Time: 8:00 AM to 5:00 PM
Location: Media Training Worldwide, 110 West 40th Street, Suite 203, New York, NY 10018 (between Broadway and 6th Ave.)

Benefits
• Clients, employees, customers and prospects will REMEMBER what you say and to TAKE ACTION!
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for presentations
• Eliminate fears
• Reduce tension
• Project leadership

Who should attend?
• Business executives
• Organizational leaders
• Entrepreneurs
• Sales executives

You will learn how to:
• Captivate your audience BEFORE you open your mouth
• Hook your audience in your first 7 seconds of speaking
• Speak without notes
• Make PowerPoint a friend and not your worst enemy
• Use the 7 essential elements of every successful speech
• Create magical eye contact
• Package your key points into personal stories
• Reduce nervousness
• Create dialogue
• Be persuasive
• Improve body language
• Connect with your audience
• Handle questions and answers
• Rehearse more effectively
• Improve your voice quality
• Develop star persona
• Develop strong openings
• Create powerful closings
• Develop a long-term improvement plan

What speaking situations will this workshop prepare you for?
• Speaking to large audiences
• One-on-one presentations
• Board room pitches
• Client presentations
• Panel discussions
• IPO’s
• Road shows
• Industry conferences
• Investor and analyst presentations
• Annual meetings
• Sales presentations
• Depositions
• Regulatory hearings
• Legislative hearings
• Product announcements
• Job interviews

Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business speakers sound (boring), then this seminar is not for you.

Program schedule

Module One
Basics of presenting
Participants speak
Videotaping
Critique

Module Two
Elements of a strong opening
Participants speak
Videotaping
Critique

Module Three
Building stories into your presentation
Participants speak
Videotaping
Critique

Module Four
Passionate Presenting
Participants speak
Videotaping
Critique

Program Methodology
The seminar leader will provide brief (very brief) tips and guidelines on each aspect of effective speaking. Participants will then stand and present, while being videotaped. Next, each participant’s video performance will be critiqued. Each participant will speak and be videotaped numerous times throughout the day.

Media Training Worldwide Client List

• Bank of America
• Charles Schwab
• The Hartford
• Federal Express
• Unilever
• Amerada Hess
• Miss Universe Organization
• National Park Service
• National Archives
• Akzo Nobel
• Dunn and Bradstreet
• US ARMY
• QUEST
• Ronald McDonald House

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. The dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel

"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service
"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience lesson was decreased in one session." Richard York, Richard York Gallery
"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can’t wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.
“The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities.”

Carol M. Swain, Professor of Law and Professor of Political Science,
Vanderbilt University

Seminar fee
$995.00

Unable to attend?

Videotapes of the workshop will be available for sale.

Seminar leader bio

TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.
Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.

Call 212-764-4955 to Register

What will you get?

1. Handbook “1001 Ways to Wow Speaking audiences”
2. Video “Speak Like a Pro”
3. Video “PowerPoint Tips”
4. Video “Panel Talk”
5. IQommunicate™ analysis of your next speech
6. Yearlong subscription, “Presentation Tips Newsletter”
7. 30-day unlimited email consultation after the workshop
8. Wallet cards “Top Ten Tips When Preparing for Presentations”
9. Pre-speech stress reliever squeeze ball

Early registration bonus
If you register before June 15th, you will receive a FREE Video, “No Notes Speaking.”
2nd Bonus—Be one of the first 6 registrants and you can get a previous speech of yours critiqued in advance of the seminar, if you mail us the tape.
3rd Bonus—25% off our next “Become a Media Superstar” media training seminar.

Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.

Do you have more questions? Contact Sharon@mediatrainingworldwide.com or call 212-764-4955.

Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide June 9, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management