Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide June 20, 2003

Contents:

1. Presentation tips

2. TV Media Tips

3. Crisis Tips

Speaking/Presentation Tips

1. If you must use notes, put them in large type on 4x6 cards.

2. Don't use a standard outline.

3. Instead, number each point successively and number each card.

4. If there are more than 10 people in your audience, then restate any questions asked by your audience.

5. You never know who is in your audience. Don’t say anything you wouldn’t want to be quoted in a newspaper or major trade publication.

TV/Media Tips

6. If a reporter calls you, don’t start speaking off the cuff at that moment. Ask what the reporter’s deadline is.

7. Figure out your message, talk to your colleagues, and create your sound bites.

8. Then call back the reporter BEFORE the deadline has passed.

9. You aren’t the Library of Congress for a reporter. It’s not enough to be useful. You must be useful AND interesting AND quotable.

Crisis Communications Tip

10. Don’t remind the media that they may be on private property.

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Media Training Worldwide http://click.email-publisher.com/maabbNWaaYKeGaaaaaab/ 212-764-4955

Upcoming Training Events

(When RSVPing or asking for more info regarding events, please specify the date and event subject.)

Media Training Worldwide Cocktail Party, June 25th, 5:00-7:00 PM. 110 West 40th Street, Suite 203, New York, NY 10018. RSVP to sharon@mediatrainingworldwide.com.

June 26th, 8 AM - 5 PM PresentPro Workshop. Speech training seminar. New York City. See detailed information and Registration Form below. Or contact: Sharon@mediatrainingworldwide.com

July 2nd Showcase –(Free) How to Prepare Your Top Executive for Media Interviews. 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to sharon@mediatrainingworldwide.com

July 28th Public Speaking/Presentation Workshop – full day 8 AM - 5PM See detailed information and Registration Form below. Or contact: Sharon@mediatrainingworldwide.com

Aug. 6 Free How to Handle the Media During a Crisis Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to sharon@mediatrainingworldwide.com

Aug. 6 Teleseminar – How to Create More Effective Power Point Presentations 1:30-3:00 PM Eastern. For more info, contact Sharon@mediatrainingworldwide.com.

Aug. 6 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to sharon@mediatrainingworldwide.com

Aug 7 Conquering Television—Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email sharon@mediatrainingworldwide.com for more info.

Sept 3rd Free Preparing for TV Interviews Showcase Seminar June 18th 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Free on-camera video training for first three signups. Email RSVP to sharon@mediatrainingworldwide.com

Sept 3rd Teleseminar – How to Deliver Memorable Sales Presentations. 1:30-3:00 PM Eastern. Sharon@mediatrainingworldwide.com for more info.

Sept 3rd Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to sharon@mediatrainingworldwide.com

Sept. 4thCrisis Management Planning—How to Handle the Media. Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email sharon@mediatrainingworldwide.com for more info.

Oct 8 Handling Print Interviews—Getting the exact Quotes You Want—Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to sharon@mediatrainingworldwide.com
Oct 8 Teleseminar – How to Prepare/Rehearse Your Boss for the Next Big Presentation. 1:30-3:00 PM Eastern. Sharon@mediatrainingworldwide.com for more info.

Oct 8 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to sharon@mediatrainingworldwide.com

Oct 9 and 10th Master Communicator-How to Wow the Media and Speaking Audiences. 2 Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email sharon@mediatrainingworldwide.com for more info.

Nov 6th workshop – Handling Print Interviews—Getting the exact Quotes You Want Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email sharon@mediatrainingworldwide.com for more info.

FREE Media and Speech training products catalog. Send email to: sharon@MediaTrainingWorldwide.com

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

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Workshop Information and Registration

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Is your mouth advancing your career?

PresentPro Talk System™

A Media Training Worldwide One-Day Seminar

Become a powerful communicator every time you speak to any audience!

You can learn to communicate the exact message you want.

Get your audiences to take the actions you desire, plus…

Your nervousness will melt away in the process.

Dear Colleague,

Would you like to advance your career, business or cause every single time you open your mouth? Never again will you hate giving a speech. You can stop worrying that you are boring your audiences or that no one will remember anything you say. Good presenting requires learning basic skills (it is no different than learning to write well or play golf skillfully).

Public speaking is the number one fear most people have. This fear causes them to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to making presentations to important and sometimes large audiences. The results?

Disaster.

Even when the results are less than disastrous, the presentation is often boring, limp and less than memorable. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission. This is what you will learn in the PresentPro Talk System™.

You may think you or your colleagues are already good speakers. Well, consider this. Anytime you speak to 10 or more people, someone will come up to you afterwards and tell you what a great speech you just gave!

Nice, but they may just want a job or to sell you something. Or, they may just feel sorry for you.

The real test of your presentation is this: will people remember what you said one week or one month later, and will they be acting upon what they learned?

Becoming an excellent presenter is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills. Now, you too, can learn the tricks of the masters.

Why else is it essential to become an excellent speaker? Frankly, it’s not that often that people get fired from their current jobs for being lousy speakers (though it does happen). The much more frequent problem is that people get passed over for promotions because they are poor or mediocre presenters and are viewed as lacking in “leadership” capabilities. Don’t let that happen to you.

As one client told me recently, “The difference between ending my career as a senior vice president of a company versus the CEO of my company is the difference between making a very nice income versus the equivalent of the gross national product of a small nation!” This person believed that his personal videotaped presentation training sessions was the deciding factor in being elevated to the CEO suite of a Fortune 500 company.

So why do you need to come to the PresentPro Talk System™ workshop? After all, there are thousands of books and videos on the subject of presenting in your local library, or you could join Toastmasters. Sadly, reading about how to give a better speech doesn’t work any better than reading about how to ride a bike. Giving speeches without instant video feedback often makes bad habits become more ingrained.

If you want to learn how to be a better presenter you have to present—but that’s not enough. You have to watch yourself on videotape, often second by second. I will then work with you to give you a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your speaking performance.

Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. We will work together one-on-one or with just a handful of colleagues from your organization. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for most of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent speaking, your body and mind will get more comfortable with the whole presenting process. Your tensions associated with upcoming presentation opportunities will gradually melt away. Over time, you will learn to actually enjoy every presentation opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average presenter. This realization will make every speaking opportunity seem like an easy chance to shine).

I look forward to working with you.

Sincerely,

TJ Walker

President

Media Training Worldwide

P.S. If you’d like a no-obligation test of our skills and approach, please send me a videotape of a recent speech you gave. I will give you a detailed IQommunicate™ analysis of all of your strengths and weaknesses.

Benefits

· Clients, employees, customers and prospects will REMEMBER what you say and TAKE ACTION!

· Command professional respect

· Convey style AND substance

· Reduce the amount of time preparing for presentations

· Eliminate fears

· Reduce tension

· Project leadership

You will learn how to:

· Captivate your audience BEFORE you open your mouth

· Hook your audience in your first 7 seconds of speaking

· Speak without notes

· Make PowerPoint a friend and not your worst enemy

· Use the 7 essential elements of every successful speech

· Create magical eye contact

· Package your key points into personal stories

· Reduce nervousness

· Create dialogue

· Be persuasive

· Improve body language

· Connect with your audience

· Handle questions and answers

· Rehearse more effectively

· Improve your voice quality

· Develop star persona

· Develop strong openings

· Create powerful closings

· Develop a long-term improvement plan

· Use a TelePrompTer

What speaking situations will this workshop prepare you for?

· Speaking to large audiences

· One-on-one presentations

· Board room pitches

· Client presentations

· Panel discussions

· IPO’s

· Road shows

· Industry conferences

· Investor and analyst presentations

· Annual meetings

· Sales presentations

· Depositions

· Regulatory hearings

· Legislative hearings

· Product announcements

· Job interviews

· TelePrompTer

Program schedule

Module One

Basics of presenting

Participants speak

Videotaping

Critique

Module Two

Elements of a strong opening

Participants speak

Videotaping

Critique

Module Three

Building stories into your presentation

Participants speak

Videotaping

Critique

Module Four

Passionate Presenting

Participants speak

Videotaping

Critique

Program Methodology

The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective speaking. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee’s performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.

Media Training Worldwide Client List

· Bank of America

· Charles Schwab

· The Hartford

· Federal Express

· Unilever

· Amerada Hess

· Miss Universe Organization

· National Park Service

· National Archives

· Akzo Nobel

· Dunn and Bradstreet

· US ARMY

· QUEST

· Ronald McDonald House

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. The dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel

"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service

"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience lesson was decreased in one session." Richard York, Richard York Gallery

"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can’t wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.

“The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities.”

Carol M. Swain, Professor of Law and Professor of Political Science,

Vanderbilt University

Seminar fee
$995.00 full day workshop

Seminar Leader Bio

TJ Walker

TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.

Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.

What will you get?

1. Handbook “1001 Ways to Wow Speaking audiences”

2. Video “Speak Like a Pro”

3. Video “PowerPoint Tips”

4. Video “Panel Talk”

5. Video “No Notes Speaking”

6. IQommunicate™ analysis of your next speech

7. Yearlong subscription, “Presentation Tips Newsletter”

8. 30-day unlimited email consultation after the workshop

9. Wallet cards “Top Ten Tips When Preparing for Presentations”

10. Pre-speech stress reliever squeeze ball

Bonus—Be one of the first 6 registrants and you can get a previous speech of yours critiqued in advance of the seminar, if you mail us the tape.

Bonus—25% off our next “Become a Media Superstar” media training seminar.

Additional Bonus—If you have any questions regarding presentation training after our training session, you can receive unlimited email consultation from me at no extra charge.

Final Bonus—If you send me a videotape of your speaking 30-90 days after our

training session, I will give you a detailed critique at no extra charge.

Guarantee

If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations

You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible

This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.

Do you have more questions? Contact: Sharon@mediatrainingworldwide.com

or call 800-755-7220

Registration Form

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide June 20, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management