Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media June 17, 2002 TJWalker.com

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. If you are being interviewed in a TV studio, you may ask that the TV monitor nearest you is turned off. That way, you won't get distracted looking at yourself.

2. If you are wearing an audio earpiece, make sure it fits properly. Alert the producer immediately if the earpiece does not stay in your ear easily.

3. If you like your quotes and sound bites, reuse them again and again, if they meet your message.

4. Assume everything you say is on the record unless you have a very specific agreement otherwise. If the pencils, recorders and TV cameras have been put away and you are walking the reporter to the door, anything interesting you say can be used in the story.

5. During phone interviews, have your three-point message plus sound bites typed out and in front of you.

Speaking/Presentation Tips

6. Audio or videotape your rehearsal of your speech. Then review it carefully.

7. Don't write your speech in one sitting--instead, takes notes and write down anecdotes (with people, places and dialogue) as they occur to you.

8. Use every speech you give as a focus group for improving your NEXT speech. This means you must analyze how your audience is reacting to you while you are speaking.

9. Don't put your notes on the lectern ahead of time, someone may walk off with them.

10. The advantage of every visual aid must be offset by the chance that the visual aid may fall apart or not work properly.

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients. The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations field. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-967-0929

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Events
New York and National

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Teleseminar
It's ShowTime: How to Prepare Your CEO for the Next Television Interview

Presented direct-to-your-office by

TJ Walker, President, TJWALKER Media

Wednesday, July 18, 2002
The seminar will be held at the following times (depending upon your time
zone):
1:30 p.m. -- 3:00 p.m. Eastern
12:30 p.m.-- 2:00 p.m. Central
11:30 a.m. -- 1:00 p.m. Mountain
10:30 a.m. -- 12:00 p.m. Pacific
9:30 a.m. -- 11:00 a.m. Alaskan
8:30 a.m. -- 10:00 a.m. Hawaiian-Aleutian

This Special Seminar

Your CEO is about to do a television interview. What do you do if he/she
comes across stiff, nervous, tense or fails to communicate any basic
messages? You can rehearse and prepare your CEO to improve the substance
AND the style communicated in any TV interview.

Questions this seminar will answer:

How do I bring up the subject of training with my boss without egos getting
hurt?

What do I do if we only have 30 minutes to prepare before a TV interview?

How can I position my CEO not only as a company spokesperson, but also as
an industry expert?

How can I help my CEO make the transition from "OK" on TV to being a
"star?"

What is the best way to critique my CEO's performance after the interview?

Skills will be applied for the following media situations:

Live TV (CNBC, Bloomberg, CNNfn)
TV talk shows
In-studio interviews
Training videos
Press conferences
Ambush interviews

Program Objectives
To build the following skill set:

Developing a message
Establishing ground rules for interviews
Bridging to message points
Looking good on TV
Controlling your message
Improving body language
Answering questions
Using Teleprompters, earpieces, and microphones
Identifying loaded questions
Handling hostile interviews
Improving wardrobe
Crisis communications
Using makeup
Artful repetition
Speaking straight into the camera for
Satellite interviews
Being persuasive
Getting more out of rehearsal
Reducing nervousness
Creating sound bites
Dealing with producers

Bonus
Every workshop registrant will receive the following training materials at
no extra cost: Video-"TV Basics" (How to prepare for TV interviews)
Audio-"Controlling Your Message" (How to control an interview)
Book--"1001 Ways to Wow the Media and Speaking Audiences."

Featured Speaker
TJ Walker is a media trainer and presentation coach who
specializes in helping senior officers of public corporations become better
communicators. He began media training in 1984 and has since trained top
executives with Charles Schwab, EMC, Ernst and Young, Goldman Sachs, RLI
Corp., Summit Technology, NBTY, Inc., TransAct Technologies, and American
Science and Engineering. Before specializing in training corporate
officials, Walker trained everyone from the US Auditor General to members
of the Osmond family to the star of the "Attack of the Killer Tomatoes"
movies.

This program is delivered direct to your office -- no travel time. How it
Works:

The live audio is delivered direct to your office over the telephone to
provide clear, reliable sound quality. The visuals are presented over the
Internet. The program is live and interactive. You will be able to ask
questions of TJ Walker and interact with him. This is much like a
talk-radio program with visuals on the Web.

Use a speakerphone and invite your entire staff to attend for one low price
of $249 per site.

Tuition information
The site license makes this a great investment for your firm. You pay one
fee and you can ask as many people to listen in as you wish. Each site is
entitled to:

One (1) set of materials (you may make copies for all of the persons you
invited to listen to the program); and
One (1) toll-free telephone connection to the seminar.
One (1) Internet connection
NOTE: Complete instructions on how to dial-in to the program will be
provided to you in advance of the seminar. At that time you will also
receive the seminar materials.

Registrant Fee

$249 per site if registered by July 10th. $299 after July 10th. If you
can't participate in this seminar, you can order the handout package and
the cassette tape recording of this program for $249. It will be mailed to
you approximately two weeks after the session date.

Four Easy Ways to Register

BY PHONE: 1-800-775-7654. Call us Monday -- Friday, 7:00 a.m. to 5:00
p.m. Central Time. Please refer to seminar code: TJW7041-0.

By FAX, MAIL and ON-LINE: Click here to Register
http://click.email-publisher.com/maaapufaaSw0Saaaaaab/

(Payment is by credit
card only on-line)

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HPRMS(Healthcare Public Relations & Marketing Society).
It will be held on Tuesday, June 25 from 5:30 pm until 8 pm at the 3 West Club between 5th and 6th Avenues at 51st Street. The cost is $40 for members, and $55 for non-members. This will be the installation of officers and the winners of the High School Essay Contest will be announced. To register, or for more information they should call Dahiana Fraser at 212-523-7772.

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Wednesday, June 19, 2002 -- PR Day Event, "Aligning Your PR Strategies to Meet the Media's Needs," sponsored by Factiva, a Dow Jones & Reuters Company, Media Map, and Biz 360. Designed to inform corporate communication and public relations professionals about a new measurement and analytical communication management solution for real time analysis across the media. The event will feature a panel discussion with journalists from Dow Jones Newswires, Reuters Newswires, and Barron's and a question and answer session. There will also be tabletop exhibits and a "meet the journalist" table. Time: 8:30 a.m. - 11:30 a.m. Location: Reuters, Three Times Square, Conference Room, 30th floor, between 7th Avenue and 42nd Street. Cost: free, includes continental breakfast. For more information, call Ethel Castaneda, Americas Regional Marketing Manager, Factiva, 609/627-2333, ethel.castaneda@factiva.com, www.factiva.com.

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PRSA Teleseminars. For more information on these teleseminars, go to www.prsa.org

If it's time to find your great NEW job, sign up for "Branding Your Career" teleconferences (starting June 13) and gain the skills you need to land the job you deserve.

Surviving "Gotcha" Journalism

Public Relations vs. Advertising: New Metrics to Demonstrate Effectiveness
Think Like a Reporter June 20, 2002
3:00pm ET
Winning the Influence Game: What Every Business Leader Should Know About Government
Sponsored by the Public Affairs and Government Section June 25, 2002
1:00pm ET
Boosting Employee Morale In A Sour Economy: Dealing With Layoffs, Mergers, Devalued Stock Options & Business Downturn
Sponsored by the Employee Communications Section June 25, 2002
2:00pm ET
The Changed Business Landscape...Understanding Today's Opportunities in Technology PR
Sponsored by the Technology Section July 10, 2002
2:00pm ET

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* NEW * - FREE SPECIAL REPORT
"Guidelines to Doing Press Interviews," text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com.
This offer is FREE ONLY for marketing executives of financial services firms.

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PRSA Seminar - "Building and Evaluating an Employee Communications Program," June 20-21, 2002. Roosevelt Hotel, New York City. Designed to provide attendees with an examination of the criteria for and elements of a successful employee communications program. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408.

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California

CALIFORNIA
Palm Desert
November 16-19, 2002 -- PRSA International Conference, "Public Relations Interpreting a World of Change and Challenge," San Francisco Marriott, San Francisco, CA. $795/PRSA Members, $1085/Nonmembers by October 4. $895/PRSA Members, $1185/Nonmembers after October 4. Call 212/460-1459.

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COLORADO
Denver
October 9-12, 2002 -- Association for Women in Communications, 2002 Professional Conference, Brown Palace, Denver. Featuring seminars, Clarion/Matrix Dinner, and more. $449 Early Bird Special for Members Only by July 20, 2002. $549/Members Regular. $649/Nonmembers. $349/Intl./Student/Faculty Advisor/Retiree. Call 410/544-7442.

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Georgia

Atlanta
June 27-28, 2002 -- Second Annual Global People Skills Conference. Designed to provide tools for meeting the challenges of communication across town or across the globe. The conference features Rick Bleiweiss, former Senior VP of Marketing for BMG Music as luncheon keynoter and a panel of international executives from major companies in Atlanta. Concurrent workshops will be conducted by top speakers, trainers, and global marketing executives. Location: The World Trade Center on Peachtree Street, Atlanta, Georgia. Online registration: www.GlobalPeopleSkills.com or call Karla Brandau at 877/923-0883.

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Chicago
July 23-24, 2002 -- Advanced Learning Institute Conference, "How to Use Communication to Improve Business Performance," Chicago, IL. Attend to learn proven performance-based communication techniques to reduce costs, increase productivity and achieve organizational goals. Featuring speakers from Owens Corning, Honeywell, U. S. Army Corps of Engineers, Erie Insurance Group and others. $1,299 by July 1st, $1,699 after July 1st. Call 312/362-9100.

August 13-15, 2002 -- Advanced Learning Institute's 9th National Conference, "Internal Branding," Chicago, IL. Attend to learn how to communicate to your employees to build your brand, change their behavior and impact your organization's bottom line. Featuring speakers from United Airlines, American Cancer Society, PepsiCo, Grainger, Williams, Verizon, Aon Corporation and others. $1,299 by July 1st, $1,699 after July 1st. Call 312/362-9100.

September 26-27, 2002 -- PRSA Seminar, "Building and Evaluating an Employee Communications Program," Ritz-Carlton, Chicago. Designed to provide attendees with an examination of the criteria for and elements of a successful employee communications program. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408.

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LOUISIANA
New Orleans
PRSA Seminar - "Media Relations: Building Relationships to Deliver Your Message," Friday, September 20, 2002. New Orleans Hilton Riverside. Designed to provide techniques for working with both print and electronic media, including developing relationships that maximize coverage. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408.

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MASSACHUSETTS

PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Monday, August 12, 2002. Park Plaza Hotel, Boston. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408.

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"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.

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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences. But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000 or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaapufaaSw0Taaaaaab/ Call 800-MDS-DATA. All subscribers of this newsletter get 10% off of their FIRST order with MDS.

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Pennsylvania
Philadelphia

How Colleges Can Obtain Publicity Date: June 18,2002 Time: Two-day conference: 6/18 - 6/19 Description: Key higher-education journalists have been enlisted as speakers for the 16th annual conference, "How Colleges Can Obtain National (and Regional) Publicity," hosted by Keith Moore Associates.
A pre-conference workshop, "Reaching Media with Faculty Story Ideas," will be held Monday afternoon, June 17, preceding the two-day conference. It is for representatives of public and private independent schools, colleges and universities of all sizes and types, and will be co-sponsored by the Council of Independent Colleges.
Participants will meet campus associates from other institutions and hear a group of the most appropriate national media reporters, editors, producers, bookers and freelancers who cover higher education. Confirmed conference and preconference media speakers include:
· Jodi Wilgoren, education reporter, New York Times;
· John Affleck, editor, national reporting team, Associated Press;
· Claudio Sanchez, education correspondent, National Public Radio;
· Michael Cowan, producer, NBC's "Today Show";
· Susan Carswell, supervising story editor, ABC's "Good Morning America";
· Kimberly Abbott, editorial producer/booker, CNN;
· Robert Morse, director of data research, U.S. News & World Report;
· Stephanie Abarbanel, senior articles editor, Woman's Day;
· Mary Beth Marklein, higher education reporter, USA Today;
· Don Oldenburg, Style section features writer/consumer columnist, Washington Post;
· Charles Madigan, senior writer and perspectives editor, Chicago Tribune;
· Chris Satullo, editorials page editor, Philadelphia Inquirer;
· Kenneth Cooper, national news editor, Boston Globe;
· Hilary Hurd, editor, Black Issues in Higher Education;
· John Gehring, education correspondent, Education Week;
· Cheryl Fields, executive editor, Change Magazine;
· Rusty Lutz, assignment editor, ABC Radio Network;
· Blanquita Cullum, host, "Blanquita Cullum Show";
· Julie Ann Miller, editor, Science News;
· Beth Frerking, director, Casey Journalism Center for Children and Families.
Participants will analyze preconference topics that include: "Finding and Placing Faculty Story Ideas," "Higher Education Periodical Editors' Views on Faculty Story Ideas," "What the Media Wants from Your Campus Experts" and "My Best Idea for Faculty Coverage: What Works and What Doesn't." Conference sessions will include: "Getting Coverage for Your Institution," "Focusing TV Cameras on Academia," "Reaching Out to National Magazines," "Attracting Attention from National Writers and Editors," "Understanding Radio Broadcasting" and "Attracting Coverage from the Entire Newspaper."
Participants will be able to sit in on luncheon roundtable discussions on Tuesday. Special interest tables will examine: cultivating national reporters; designing a media plan; crafting pitches; media relations for the small shop; evaluating coverage benefits; advancing faculty and the president; working with freelancers; Internet services; Web news bureaus; preparing op-eds; and creating tipsheets and experts lists.
In addition to a literature/ideas exchange, participants will get a list of national media contacts and handouts of useful information. For the latest information, visit www.keithmooreassociates.com.
The cost is $460 for the conference and $195 for the pre-conference; attend both for $595. Discounts are also available for more than one attending from a single institution.
Also, a conference scholarship fund in memory of Margaret Pitek Ciervo, co-founder of the National Media Conference, includes a gratis registration, plus a $500 cash award to cover traveling expenses. The college public relations professional who would like to attend, but cannot afford to do so, should submit, in 500 words or less, the reason(s) why he or she wants to attend the conference. Send to: Arthur Ciervo, chair, Scholarship Committee, 1602 Ulster Lane, West Chester, PA 19380.
Location: Radisson Plaza-Warwick Hotel, Philadelphia Contact Name/Phone Number: (301) 871-6522 Contact Email: KmooreDC@keithmooreassociates.com

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NIRI
IR on the Web Date: June 27, 2002 More
Information: http://click.email-publisher.com/maaapufaaSw0Uaaaaaab/ Location: Loews Hotel City/State: Philadelphia, PA Cost: Members: $600
Non-Members: $700 Description: What are the elements of an excellent IR website? How can I use my website for maximum effectiveness in disseminating information? What information can I gather from the web about my peer group and competitors? We plan to discuss these questions and more and gather in the evening for a social meeting with NIRI's Philadelphia chapter. Click on the URL above for more information.

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NIRI
Writing for Investor Relations Date: June 28, 2002 More
Information: http://click.email-publisher.com/maaapufaaSw0Vaaaaaab/ Speaker: Ken O'Quinn Location: Loews Hotel City/State: Philadelphia, PA Cost: Members: $600
Non-Members: $700 Description: Register for this new hands-on workshop and learn practical tactics to improve your writing skills. You'll gain confidence in tackling a press release, investor fact sheet, or the Chairman's letter. This seminar is ideal for finance professionals, new IROs, or anyone who wants to learn how to write more clearly. Class size is limited, so register early. You can register on line, or click on the URL above for more information, including the agenda and a registration form that you can print and fax or mail to NIRI. Join NIRI's Philadelphia chapter for a special reception on Thursday evening before the seminar.

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SOUTH CAROLINA
Charleston
Association for Women in Communications - Leadership Forum. July 18-19, 2002, Doubletree Suites Hotel, Charleston. Featuring Women's Golf Leadership Matrix, July 21-22. Call 410/544-7442. $179/Members, $249/Nonmembers.

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Washington, DC

Wednesday, June 19, 2002 -- National Press Club and PRSA/National Capital Chapter Panel Forum, "The State of ePR," 7:00 - 8:00 p.m. - panel forum, 8:00 - 9:30 p.m. - cocktail reception and technology displays. National Press Club, 529 14th Street, N.W., Washington, D.C. Call 202/662-7500.

Thursday, June 20, 2002 -- The DC Technology Council Communications Conference, "Linking Sales Through the Communication Chain. Sponsored by Atlantic Video and MDB Communications. This event will focus on establishing a line of communications and responsibility among sales, marketing, and public relations professionals. It will feature speakers from Dittus Communications, The Benchmarking Company, MDB Communications, Porter Novelli, and Atlantic Video. Time: 8:00 a.m. - 12:00 p.m. Location: Atlantic Video, 650 Massachusetts Avenue, N.W, Washington, D.C. Cost: $30/DC Tech Members, $40/Nonmembers, $30/PRSA/NCC Members. Call 202/637-9333.

August 26,-27, 2002 -- PRSA Seminar, "Public Relations: Research, Measurement and Evaluation," Capital Hilton, Washington, D.C. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408.

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Have an upcoming media interview or speech that you need to rehearse? Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

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Read TJ Walker "Quote Doctor" column each month in Investor Relations Magazine http://click.email-publisher.com/maaapufaaSw0Waaaaaab/

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media June 17, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management