Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media June 1, 2002 TJWalker.com



Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. If you are in studio with a host who is ripping you apart, don't be afraid to sit closer and touch his arm and smile--it will be harder for him to be nasty to you.

2. If you were misquoted (it does happen occasionally), it was probably due to you not giving the reporter a great quote during the interview.

3. People who consistently prepare message points and sound bites never have to complain about being misquoted.

4. If you hear a reporter typing when you are saying one of your soundbites, slow down to let the reporter catch up. Then say it again.

5. After TV and radio interviews, offer to do promos, i.e., "Hi, I'm (your name) and I watch/listen to (name of program) on (name of station) every day." Even if the producers don't want/need you to do it, they will appreciate the offer.


Speaking/Presentation Tips

6. Abstraction is public speaker enemy #1.

7. Do NOT tell an abstract point or fact unless you are willing to spend three minutes telling a story to make it more understandable.

8. Ask yourself, "what benefits will an audience member receive after listening to my speech?"

9. Don't ever suggest to your audience that your speech could have been better if you had spent more time researching, writing it or practicing it.

10.  When given a choice, always speak first. The audience will be fresher.

Free media training video: 
" TV Dress (tips on how to dress for TV appearances)"
 
To receive a Free Video, please send the name, email and phone number of someone with a media or presentation training need (even if it is you) to sharon@tjwalker.com. 

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients. The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations field. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-967-0929

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Events
New York and National

New York

TJWALKER Media Cocktail Party. Thursday, June 20th, 5:30-8:00 PM. Informal Summer networking event for public relations, investor relations and corporate communications executives. FREE cocktails, light hor'devores. 488 Seventh Ave. (between 36th and 37th Street), Suite 4B Broadcast Center, New York City. RSVP to sharon@tjwalker.com. www.tjwalker.com.


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Teleseminar
It's ShowTime: How to Prepare Your CEO for the Next Television Interview

Presented direct-to-your-office by

TJ Walker, President, TJWALKER Media

Wednesday, July 18, 2002
The seminar will be held at the following times (depending upon your time
zone):
1:30 p.m. -- 3:00 p.m. Eastern
12:30 p.m.-- 2:00 p.m. Central
11:30 a.m. -- 1:00 p.m. Mountain
10:30 a.m. -- 12:00 p.m. Pacific
9:30 a.m. -- 11:00 a.m. Alaskan
8:30 a.m. -- 10:00 a.m. Hawaiian-Aleutian

This Special Seminar

Your CEO is about to do a television interview. What do you do if he/she
comes across stiff, nervous, tense or fails to communicate any basic
messages? You can rehearse and prepare your CEO to improve the substance
AND the style communicated in any TV interview.

Questions this seminar will answer:

How do I bring up the subject of training with my boss without egos getting
hurt?

What do I do if we only have 30 minutes to prepare before a TV interview?

How can I position my CEO not only as a company spokesperson, but also as
an industry expert?

How can I help my CEO make the transition from "OK" on TV to being a
"star?"

What is the best way to critique my CEO's performance after the interview?

Skills will be applied for the following media situations:

Live TV (CNBC, Bloomberg, CNNfn)
TV talk shows
In-studio interviews
Training videos
Press conferences
Ambush interviews

Program Objectives 
To build the following skill set:

Developing a message
Establishing ground rules for interviews
Bridging to message points
Looking good on TV
Controlling your message
Improving body language
Answering questions
Using Teleprompters, earpieces, and microphones
Identifying loaded questions
Handling hostile interviews
Improving wardrobe
Crisis communications
Using makeup
Artful repetition
Speaking straight into the camera for
Satellite interviews
Being persuasive
Getting more out of rehearsal
Reducing nervousness
Creating sound bites
Dealing with producers

Bonus
Every workshop registrant will receive the following training materials at
no extra cost: Video-"TV Basics" (How to prepare for TV interviews)
Audio-"Controlling Your Message" (How to control an interview)
Book--"1001 Ways to Wow the Media and Speaking Audiences."

Featured Speaker
TJ Walker is a media trainer and presentation coach who
specializes in helping senior officers of public corporations become better
communicators. He began media training in 1984 and has since trained top
executives with Charles Schwab, EMC, Ernst and Young, Goldman Sachs, RLI
Corp., Summit Technology, NBTY, Inc., TransAct Technologies, and American
Science and Engineering. Before specializing in training corporate
officials, Walker trained everyone from the US Auditor General to members
of the Osmond family to the star of the "Attack of the Killer Tomatoes"
movies. 


This program is delivered direct to your office -- no travel time. How it
Works:

The live audio is delivered direct to your office over the telephone to
provide clear, reliable sound quality. The visuals are presented over the
Internet. The program is live and interactive. You will be able to ask
questions of TJ Walker and interact with him. This is much like a
talk-radio program with visuals on the Web.

Use a speakerphone and invite your entire staff to attend for one low price
of $249 per site.

Tuition information
The site license makes this a great investment for your firm. You pay one
fee and you can ask as many people to listen in as you wish. Each site is
entitled to:

One (1) set of materials (you may make copies for all of the persons you
invited to listen to the program); and
One (1) toll-free telephone connection to the seminar.
One (1) Internet connection
NOTE: Complete instructions on how to dial-in to the program will be
provided to you in advance of the seminar. At that time you will also
receive the seminar materials.

Registrant Fee

$249 per site if registered by July 10th. $299 after July 10th. If you
can't participate in this seminar, you can order the handout package and
the cassette tape recording of this program for $249. It will be mailed to
you approximately two weeks after the session date.

Four Easy Ways to Register

BY PHONE: 1-800-775-7654. Call us Monday -- Friday, 7:00 a.m. to 5:00
p.m. Central Time. Please refer to seminar code: TJW7041-0.

By FAX, MAIL and ON-LINE: Click here to Register 
http://click.email-publisher.com/maaanRxaaSmoraaaaaab/
 
(Payment is by credit
card only on-line)


***

Publicity Club
PCNY Meeting Date: June 13,2002 Time: Noon - 2 p.m. Description: The Publicity Club of New York is hosting a meeting, "A Fresh Look at the Wall Street Journal," featuring: 
· Rebecca Blumenstein, deputy New York bureau chief; 
· Edward Felsenthal, editor, Personal Journal; and 
· Raju Narisetti, deputy national editor.
The cost is $40 for members, $55 for non-members; corporate sponsors at member rate; free admission when joining as individual or corporate member. 
For reservations, visit www.publicityclub.org.
Location: 3 West Club, 3 West 51st Street at Fifth Avenue, New York Contact Email: pcnyevents@aol.com

***

Council of Public Relations Firms Seminar Date: June 6,2002 Time: 8-11:30 a.m. Description: The Council of Public Relations Firms' Agency Management Committee is hosting a new business development seminar, "What Rainmakers Do," featuring sales expert and author, Ford Harding of Harding & Company. 
The seminar will help firms increase revenues by showing PR specialists the skills they will need, how they will need to organize themselves and how they will need to modify their thinking to become effective client developers. 
Participation in the event is free for Council of Public Relations Firms members (up to three individuals per firm); non-members may participate for $595.
Location: SkyClub, MetLife Building, 200 Park Ave., 56th floor, New York Contact Name/Phone Number: Sarah Drennan, (877) 773-4767 Contact Email: smdrennan@prfirms.org

***

PRSA Teleseminars. For more information on these teleseminars, go to www.prsa.org

If it's time to find your great NEW job, sign up for "Branding Your Career" teleconferences (starting June 13) and gain the skills you need to land the job you deserve.

Surviving "Gotcha" Journalism

Public Relations vs. Advertising: New Metrics to Demonstrate Effectiveness

Working and Communicating with Environmentalists: They're Not All the Same
Sponsored by the Environmental Section June 4, 2002
2:00pm ET  
  Meet the SEC's Director of the Office of Investor Education and Assistance
Sponsored by the Financial Communications Section June 6, 2002
2:00pm ET 
  Crisis Management for Senior-Level Practitioners: Making the Right Calls for Your Client
Sponsored by the the Counselors Academy June 11, 2002
2:00pm ET 
  Branding Your Career
A Three-Part Teleconference Series designed to Advance Your Career  June 13, July 11, August 8, 2002
4:00pm ET 
  Think Like a Reporter  June 20, 2002
3:00pm ET 
  Winning the Influence Game: What Every Business Leader Should Know About Government
Sponsored by the Public Affairs and Government Section  June 25, 2002
1:00pm ET 
  Boosting Employee Morale In A Sour Economy: Dealing With Layoffs, Mergers, Devalued Stock Options & Business Downturn
Sponsored by the Employee Communications Section  June 25, 2002
2:00pm ET 
  The Changed Business Landscape...Understanding Today's Opportunities in Technology PR
Sponsored by the Technology Section  July 10, 2002
2:00pm ET 

***

New York Financial Writers' Association - Annual Awards Dinner, Thursday, June 13, 2002, Marriott Marquis Hotel, New York City, 6:00 p.m./Cocktails, 7:00 p.m./Dinner. Keynote speaker, Harvey Pitt, Chairman of the SEC. $150. Call 201/612-0100. 

***

* NEW * - FREE SPECIAL REPORT
"Guidelines to Doing Press Interviews," text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com.
This offer is FREE ONLY for marketing executives of financial services firms.

***

PRSA Seminar - "Building and Evaluating an Employee Communications Program," June 20-21, 2002. Roosevelt Hotel, New York City. Designed to provide attendees with an examination of the criteria for and elements of a successful employee communications program. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

***

Arizona
Phoenix
PR Newswire Golf Classic Date: June 14,2002 Time: Registration: 6:30 a.m. Description: Join PR Newswire and Thunderbirds Golf Club for the Fifth Annual Valley of the Sun Golf Classic. 
The Golf Classic features a shotgun, scramble format and is ideal for all skill levels. Company or organization foursomes are encouraged. Prizes will be awarded for "Lowest Score -- Best Foursome," "Closest to the Pin," "Longest and Straightest Drive" and "Most Balls on the Beach." 
Space is limited; registration will be cut off at 72 players or 18 foursomes. 
The cost is $50 per person. Register by May 31.
Location: Thunderbirds Golf Club, 701 E. Thunderbird Trail (7th St., at the base of South Mountain), Phoenix Contact Name/Phone Number: Marcella Olvera, (800) 207-1238 Contact Email: marcella_olvera@prnewswire.com

***

California
Palm Desert

2002 NIRI Annual Conference 
Date: June 3 - 5, 2002  
More
Information: http://click.email-publisher.com/maaanRxaaSmosaaaaaab/ 
Location: Marriott Desert Springs 
City/State: Palm Desert, CA 
Cost: Members: $950
Non-Members: $1250  
Description: Save the date for NIRI's annual conference and IR services showcase, the largest gathering of investor relations professionals in the world. Please go to the annual conference home page at the URL listed above for more information and register by May 24.  

***

Sacramento
IABC Luncheon Date: June 5,2002 Time: Registration: 11:30 a.m.; luncheon: noon Description: The Sacramento chapter of the IABC is hosting its monthly luncheon, "Get the Inside Scoop: Meet One-On-One with Local Print, TV & Radio Reporters," an informal discussion with local reporters, editors and producers from Sacramento television, radio and print. Attendees will learn how to navigate the world of media relations and get your story to the outlet that will give you the best coverage. 
Speakers include: 
· Tracy Ketchum, managing editor, KOVR 13 News; 
· Lisa Carr, executive producer, KOVR 13 News; 
· Marshall Phillips, news and public affairs director, 100.5 The Zone; 
· Tom Mailey, "Pat and Tom Morning Show" DJ and public service director, New Country 105.1; 
· Bob Shallit, business columnist and senior editor, Sacramento Bee; 
· Meda Freeman, assistant city editor, Sacramento Bee; and 
· Joe Chiodo, associate publisher, Sacramento Magazine.
The cost is $25 for members, $30 for prospective members. For more information or to register, visit www.iabc-sac.org.
Location: Sacramento Capitol Club, Wells Fargo Building, 400 Capitol Mall, Suite 600, Sacramento, Calif.

***

San Jose
SVAMA Workshop Date: June 6,2002 Time: Registration: 8:30 a.m.; workshop: 9-noon Description: The Silicon Valley American Marketing Association is hosting, "The Facts About E-mail Marketing," an interactive workshop covering the critical elements for how to run a winning e-mail marketing campaign form start to finish. 
Topics include: strategic purpose formulation; budget development and management; lead qualification basics and list acquisition; copy elements and rules; designs that compel reading; testing rubrics; data interpretation and intelligence; ROI calculation; campaign follow-up and fulfillment; post-campaign assessment; and the e-mail marketing players -- your vendor options. 
Speakers include: 
· Johannes Hoech, CEO, dasein DESIGN (www.daseindesign.com), and 
· Sarah Autrand, CEO and president, Market4Demand, Inc., (www.market4demand.com).
The cost is $30 for SVAMA members, $45 for non-members and $25 for full-time students. Register online at www.svama.org.
Location: SBA Cisco San Jose Entrepreneur Center, 84 W. Santa Clara St., San Jose, Calif.

***

Market4Demand Workshop Date: June 18,2002 Time: 8:30-10:30 a.m. Description: Market4Demand is hosting a workshop, "How to Make Your Technology Business Customer Friendly: Designing Usability into the Customer Experience." Attendees will learn how to avoid common usability mistakes, apply the fundamentals of usability engineering, and design usability into their application or online business system. 
The seminar will be presented by Market4Demand's Marketing Educational Series speaker panel member, Jennifer Young, executive producer for The Young Group, LLC. 
The cost is $15. For more information, or to register, visit www.acteva.com/go/ecenter. 
Location: The SBA Cisco San Jose Entrepreneur Center, 84 W. Santa Clara St., San Jose, Calif. Contact Name/Phone Number: Masha Khavenkova Contact Email: masha@market4demand.com


***

Illinois
Chicago

PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," June 3-4, 2002, Ritz-Carlton, Chicago. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

***
IABC International Conference - Seminars, Gold Quill Awards Banquet and other events, June 8-12, 2002. Hyatt Regency Chicago. Seventy-five sessions, 90 speakers from companies including the BBC, Coca-Cola, Conair, Ogilvy PR Worldwide, Hill and Knowlton and NBC News. $895. Call 415/544-4700. www.iabc.com

***

LOUISIANA
New Orleans
PRSA Seminar - "Media Relations: Building Relationships to Deliver Your Message," Friday, September 20, 2002. New Orleans Hilton Riverside. Designed to provide techniques for working with both print and electronic media, including developing relationships that maximize coverage. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. 

***

MASSACHUSETTS

Forum on Global Communication - Tuesday, June 11, 2002. The Boston Harbor Hotel. Sponsored by Gene Mayer Associates, Milford, CT and LFI Worldwide, Boston, MA. Speakers scheduled from Kodak, Lands' End, and Reader's Digest. $275, includes lunch. Call 203/882-5990. 

***

PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Monday, August 12, 2002. Park Plaza Hotel, Boston. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. 

***

Cambridge
PCNE Bell Ringer Awards Date: June 4,2002 Time: Description: The Publicity Club of New England is hosting its 33rd annual Bell Ringer Award Ceremony, at which will be presented the Crystal Bell and William M. Cavanaugh Student Grant. 
The Crystal Bell is the Publicity Club's lifetime achievement award, presented to a New England PR professional who has had significant impact on the industry. The William M. Cavanaugh Student Grant is presented to a New England public relations, marketing or communications student who plans to enter the field of communications and has demonstrated exemplary scholastic and professional achievement during their college career. 
Tickets are $90 for members, $100 for non-members and $40 for students, and can be purchased on the Pub Club Web site at www.pubclub.org or by calling/e-mailing the contact below.
Location: Royal Sonesta Hotel, Cambridge, Mass. Contact Name/Phone Number: Julie Fairweather, (781) 224-1925 Contact Email: juliepr8@aol.com

***

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
***
Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaanRxaaSmotaaaaaab/ Call 800-MDS-DATA. All subscribers of this newsletter get 10% off of their FIRST order with MDS.

***


Ohio

IABC Bronze Quill Awards Banquet 
Date:  June 4,2002 
Time:  Registration: 5:30 p.m.; dinner banquet: 6:15  
Description:  The Dayton chapter of the IABC is hosting its Bronze Quill Awards Banquet, which honors award recipients for 2001 programs in several communications categories, including internal communications, investor relations, marketing, company newsletters, annual reports and more. 
The 2001 Communication Leadership Award recipient will address the banquet. 

Registration is $30.
 
Location:  Dayton Woman's Club, 225 N. Ludlow St., Dayton, Ohio 
Contact Name/Phone Number:  Kimberly Bird, (937) 299-7394, ext. 106 
Contact Email:  kbird@wch-mktg.com

***

OREGON
Portland
PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Friday, June 14, 2002. The Governor Hotel, Portland, OR. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. 

***

Pennsylvania
Philadelphia
(The workshop now takes place in Baltimore, MD
 visit the link below for latest 2008 schedule information:
 http://www.KeithMooreAssociates.com/schedule.html )

How Colleges Can Obtain Publicity Date: June 18,2002 Time: Two-day conference: 6/18 - 6/19 Description: Key higher-education journalists have been enlisted as speakers for the 16th annual conference, "How Colleges Can Obtain National (and Regional) Publicity," hosted by Keith Moore Associates. 
A pre-conference workshop, "Reaching Media with Faculty Story Ideas," will be held Monday afternoon, June 17, preceding the two-day conference. It is for representatives of public and private independent schools, colleges and universities of all sizes and types, and will be co-sponsored by the Council of Independent Colleges. 
Participants will meet campus associates from other institutions and hear a group of the most appropriate national media reporters, editors, producers, bookers and freelancers who cover higher education. Confirmed conference and preconference media speakers include: 
· Jodi Wilgoren, education reporter, New York Times; 
· John Affleck, editor, national reporting team, Associated Press; 
· Claudio Sanchez, education correspondent, National Public Radio; 
· Michael Cowan, producer, NBC's "Today Show"; 
· Susan Carswell, supervising story editor, ABC's "Good Morning America"; 
· Kimberly Abbott, editorial producer/booker, CNN; 
· Robert Morse, director of data research, U.S. News & World Report; 
· Stephanie Abarbanel, senior articles editor, Woman's Day; 
· Mary Beth Marklein, higher education reporter, USA Today; 
· Don Oldenburg, Style section features writer/consumer columnist, Washington Post; 
· Charles Madigan, senior writer and perspectives editor, Chicago Tribune; 
· Chris Satullo, editorials page editor, Philadelphia Inquirer; 
· Kenneth Cooper, national news editor, Boston Globe; 
· Hilary Hurd, editor, Black Issues in Higher Education; 
· John Gehring, education correspondent, Education Week; 
· Cheryl Fields, executive editor, Change Magazine; 
· Rusty Lutz, assignment editor, ABC Radio Network; 
· Blanquita Cullum, host, "Blanquita Cullum Show"; 
· Julie Ann Miller, editor, Science News; 
· Beth Frerking, director, Casey Journalism Center for Children and Families.
Participants will analyze preconference topics that include: "Finding and Placing Faculty Story Ideas," "Higher Education Periodical Editors' Views on Faculty Story Ideas," "What the Media Wants from Your Campus Experts" and "My Best Idea for Faculty Coverage: What Works and What Doesn't." Conference sessions will include: "Getting Coverage for Your Institution," "Focusing TV Cameras on Academia," "Reaching Out to National Magazines," "Attracting Attention from National Writers and Editors," "Understanding Radio Broadcasting" and "Attracting Coverage from the Entire Newspaper." 
Participants will be able to sit in on luncheon roundtable discussions on Tuesday. Special interest tables will examine: cultivating national reporters; designing a media plan; crafting pitches; media relations for the small shop; evaluating coverage benefits; advancing faculty and the president; working with freelancers; Internet services; Web news bureaus; preparing op-eds; and creating tipsheets and experts lists. 
In addition to a literature/ideas exchange, participants will get a list of national media contacts and handouts of useful information. For the latest information, visit www.keithmooreassociates.com. 
The cost is $460 for the conference and $195 for the pre-conference; attend both for $595. Discounts are also available for more than one attending from a single institution. 
Also, a conference scholarship fund in memory of Margaret Pitek Ciervo, co-founder of the National Media Conference, includes a gratis registration, plus a $500 cash award to cover traveling expenses. The college public relations professional who would like to attend, but cannot afford to do so, should submit, in 500 words or less, the reason(s) why he or she wants to attend the conference. Send to: Arthur Ciervo, chair, Scholarship Committee, 1602 Ulster Lane, West Chester, PA 19380.
Location: Radisson Plaza-Warwick Hotel, Philadelphia Contact Name/Phone Number: (301) 871-6522 Contact Email: KmooreDC@keithmooreassociates.com

***

NIRI
IR on the Web Date: June 27, 2002 More
Information: http://click.email-publisher.com/maaanRxaaSmouaaaaaab/ Location: Loews Hotel City/State: Philadelphia, PA Cost: Members: $600
Non-Members: $700 Description: What are the elements of an excellent IR website? How can I use my website for maximum effectiveness in disseminating information? What information can I gather from the web about my peer group and competitors? We plan to discuss these questions and more and gather in the evening for a social meeting with NIRI's Philadelphia chapter. Click on the URL above for more information. 

***

NIRI
Writing for Investor Relations Date: June 28, 2002 More
Information: http://click.email-publisher.com/maaanRxaaSmovaaaaaab/ Speaker: Ken O'Quinn Location: Loews Hotel City/State: Philadelphia, PA Cost: Members: $600
Non-Members: $700 Description: Register for this new hands-on workshop and learn practical tactics to improve your writing skills. You'll gain confidence in tackling a press release, investor fact sheet, or the Chairman's letter. This seminar is ideal for finance professionals, new IROs, or anyone who wants to learn how to write more clearly. Class size is limited, so register early. You can register on line, or click on the URL above for more information, including the agenda and a registration form that you can print and fax or mail to NIRI. Join NIRI's Philadelphia chapter for a special reception on Thursday evening before the seminar.

***

SOUTH CAROLINA 
Charleston
Association for Women in Communications - Leadership Forum. July 18-19, 2002, Doubletree Suites Hotel, Charleston. Featuring Women's Golf Leadership Matrix, July 21-22. Call 410/544-7442. $179/Members, $249/Nonmembers. 

***

Texas
Ragan Communications Seminar Series Date: June 11,2002 Time: Two-day conference, June 11-12 Description: Ragan Communications is hosting a "Crisis Communication Planning & Management" seminar series. The workshop will use simulated exercises to test your crisis plan or help you draft a new one. Attendees will create a comprehensive plan that prepares them for any crisis-catastrophic events, product failures, workplace deaths, financial scandals, CEO blunders or leaked stories. 
The workshop team of instructors include: 
· Bruce T. Blythe, CEO, Crisis Management International; 
· Dr. Vincent T. Covello, Ph.D., founder and director of the Center of Risk Communication; 
· Richard C. Hyde, executive managing director and the U.S. team leader in crisis communications management for Hill & Knowlton; and 
· Daniel E. Karson, executive managing director and counsel at Kroll.
For more information, visit www.prexec.com or call the contact below.
Location: Dallas Contact Name/Phone Number: Kristen Lotz, (800) 493-4867, ext. 4205


***

Washington, DC

Wednesday, June 19, 2002 -- National Press Club and PRSA/National Capital Chapter Panel Forum, "The State of ePR," 7:00 - 8:00 p.m. - panel forum, 8:00 - 9:30 p.m. - cocktail reception and technology displays. National Press Club, 529 14th Street, N.W., Washington, D.C. Call 202/662-7500. 

***

PRSA/National Capital Chapter Luncheon - "The Future of News & Public Affairs Coverage," Thursday, June 6, 2002, National Press Club, Washington, D.C. With Brian Lamb, C-SPAN Founder. $45/PRSA Members, $55/Nonmembers. Call 703/691-9212.
PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," August 26-27, 2002, Capital Hilton, Washington, D.C. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

***

Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

***

Read TJ Walker "Quote Doctor" column each month in Investor Relations Magazine http://click.email-publisher.com/maaanRxaaSmowaaaaaab/

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media June 1, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
