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Media-Presentation Tips & IR-PR Info from TJWALKER Media May 15, 2002 TJWalker.com
Contents 1. Presentation tips 2. IR/PR professional events TV/Media Tips 1. Don't wear lip-gloss or any makeup that is shiny, it will distract viewers away from your message. 2. If you are bald or balding, be sure to powder your head so it doesn't shine. 3. For men, if you have zero fat on your waistline, have a new, perfectly tailored suit and a perfectly tied necktie, you can leave your suit jacket unbuttoned. 4. If you are a man with even an inch of fat on your waist or are wearing a suit that isn't 100% perfectly tailored, then keep your jacket buttoned. This will keep your tie in place, your suit symmetrical, minimize your gut and show less of your light colored shirt. 5. (For taped interviews) If you have finished your answer and the reporter says nothing and looks at you like he/she wants you to say more, don't say anymore. Either stare back and say nothing, or repeat your basic message. Speaking/Presentation Tips 6. If your audience is fewer than 20 people, encourage people to ask you questions anytime, not just after your speech is over. 7. Don't blame anyone else for anything that goes wrong during a speech (you'll seem petty). 8. You should speak from the brightest area of the room (attention should be on you). 9. If there are a lot of empty chairs and you ask people to get up and move forward, no one will. 10. Instead, either tape up access to chairs in the back half of the room until the front half has filled, or have the chairs stacked until more are needed. Free media training video: "Speak in Sound Bites: How to be Quotable for the Media" To receive a Free Video, please send the name, email and phone number of someone with a media or presentation training need (even if it is you) to sharon@tjwalker.com. TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients. The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations field. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-967-0929 *** Events New York and National New York TJWALKER Media Cocktail Party. Thursday, June 20th, 5:30-8:00 PM. Informal Summer networking event for public relations, investor relations and corporate communications executives. FREE cocktails, light hor'devores. 488 Seventh Ave. (between 36th and 37th Street), Suite 4B Broadcast Center, New York City. RSVP to sharon@tjwalker.com. www.tjwalker.com. NYWICI Annual Meeting - Monday, May 20, 2002, 6:00 - 8:00 p.m. Guest Speaker: Katie Couric, Co-Anchor, Today, NBC, News. NBC Studios, 30 Rockefeller Plaza. Complimentary. Open only to NYWICI members. Call 212/297-2133. *** It's ShowTime: How to Prepare Your CEO for the Next Television Interview Webinar TJ Walker, President, TJWALKER Media Wednesday, July 18, 2002 1:30 p.m. -- 3:00 p.m. Eastern Your CEO is about to do a television interview. What do you do if he/she comes across stiff, nervous, tense or fails to communicate any basic messages? You can rehearse and prepare your CEO to improve the substance AND the style communicated in any TV interview. Registrant Fee: $249 per site For more information, email sharon@tjwalker.com *** Women Executives in Public Relations (WEPR) - Pacesetters Luncheon, Tuesday, May 21, 2002, 3 West Club, New York City. $55/Members, $65/Nonmembers. Call 212/750-7373. *** HPRMS(Healthcare Public Relations and Marketing Society of NY) Meet the Media Panel of Women's Magazine Health Editors Scheduled to speak: Betty Wong/Parents Magazine Elena Rover/Health Magazine Amy Fishbein/Fitness Magazine Cost is $40 for members, $55 for non-members Tuesday, May 21 from 12-2 pm at 3 West Club at 3 West 51st Street For reservations call Dahiana Fraser at 212-523-7772 *** New York Financial Writers' Association - Annual Awards Dinner, Thursday, June 13, 2002, Marriott Marquis Hotel, New York City, 6:00 p.m./Cocktails, 7:00 p.m./Dinner. Keynote speaker, Harvey Pitt, Chairman of the SEC. $150. Call 201/612-0100. *** EPPS Meeting Date: May 16,2002 Time: 8:30-10 a.m. Description: The Entertainment Publicists Professional Society is hosting a "Jobs in PR" panel, in which attendees will learn about the different jobs and career choices available to PR practitioners, how to get started and what skills it takes. Speakers include: Juliet Gilliam, director, ESPN Cause Marketing & Corporate Giving; Mozell Miley, publicist, ABC; Lori Stahl, Tapestry Events; Arnold Huberman, president, Huberman Associates; and Linda Schaub, director, Hill & Knowlton. Tracey Lessard of PR Newswire will moderate the discussion. The event is free for EPPS members, $20 for non-members. Location: PR Newswire, 810 7th Ave., 2nd floor, New York Contact Email: nyepps@yahoo.com *** * NEW * - FREE SPECIAL REPORT "Guidelines to Doing Press Interviews," text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com. This offer is FREE ONLY for marketing executives of financial services firms. *** PR Leads Teleseminar Date: May 15,2002 Time: 5-6 p.m. EDT Description: PR Leads is hosting a teleseminar, "How to Add Humor to Your Speeches and Presentations," featuring business humorist John Cantu. In this one-hour seminar, Cantu will discuss how to: Discover your natural humor so you can adapt humor to your presentation that is authentic for you; The cost is $25 plus long-distance charges incurred by your phone company. To register, visit www.1shoppingcart.com/app/javanof.asp?MerchantID=21259&ProductID =690513, or call the number below. For more information, visit www.prleads.com/html/seminar015.html. Location: Via Phone Contact Name/Phone Number: (952) 380-1554 *** PRSA Seminar - "Building and Evaluating an Employee Communications Program," June 20-21, 2002. Roosevelt Hotel, New York City. Designed to provide attendees with an examination of the criteria for and elements of a successful employee communications program. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. *** PR NEWS Platinum PR Awards - Deadline June 7 Get your campaign entries ready for the industry's most prestigious honor: PR NEWS' Platinum PR Awards. Deadline for entries is June 7, 2002. New categories this year include "best application of research and measurement"; "best multicultural campaign"; "best global PR campaign"; "best internal and external publications"; and "PR Innovator of the Year." Visit http://click.email-publisher.com/maaamBJaaR9K8aaaaaab/ to view and download the entry form. Winners will be honored at a September gala in New York City and in a special issue of PR NEWS. For more information or questions, contact Amy Urban at aurban@pbimedia.com. *** Webinar on May 21 to focus on Best Practices for your Online Newsroom Mark your calendars for Tuesday, May 21 at 1:30 p.m. EST for a Webinar titled "Maximize Your e-Presence: Building and managing the most effective Online Press Room", hosted by PR NEWS and presented by Reid Walker of GE Global eXchange Services, the b2b e-commerce subsidiary of General Electric. This 90-minute seminar, right from your desktop, will focus on the latest developments in the online newsroom and what they mean for you. Be part of an exclusive Webinar; without having to leave your office! For more information visit http://click.email-publisher.com/maaamBJaaR9K9aaaaaab/ *** California Los Angeles, California Cost Mesa neoBrands Seminar Date: May 16,2002 Time: Registration: 8:30 a.m.; program: 9-11:30 a.m Description: neoBrands is hosting a free seminar, "Promoting and Managing Your Brand Online." How -- and when -- to stage and conduct successful webinars. Speakers: Rick Sharga, EVP/general manager, neoBrands; David Herscott, managing partner, SendPartners; and Diane Mayer, president, B2B Web Marketing Solutions. Register at www.neobrands.com/events/online, or call the number below. Location: neoBrands, 275 McCormick Avenue, Costa Mesa, Calif. Contact Name/Phone Number: (714) 338-7369 *** Palm Desert 2002 NIRI Annual Conference Date: June 3 - 5, 2002 More Information: http://click.email-publisher.com/maaamBJaaR9Laaaaaaab/ Location: Marriott Desert Springs City/State: Palm Desert, CA Cost: Members: $950 Non-Members: $1250 Description: Save the date for NIRI's annual conference and IR services showcase, the largest gathering of investor relations professionals in the world. Please go to the annual conference home page at the URL listed above for more information and register by May 24. *** Illinois Chicago IABC Seminar - "Building Brand Behavior with Employees...One Message with Mark Schumann, ABC," Wednesday, May 29, 2002, Renaissance Chicago Hotel. $395/Member, $495/Nonmembers. Call 415/544-4700. *** PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," June 3-4, 2002, Ritz-Carlton, Chicago. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. *** IABC International Conference - Seminars, Gold Quill Awards Banquet and other events, June 8-12, 2002. Hyatt Regency Chicago. Seventy-five sessions, 90 speakers from companies including the BBC, Coca-Cola, Conair, Ogilvy PR Worldwide, Hill and Knowlton and NBC News. $895. Call 415/544-4700. *** Connecticut IABC Meeting Date: May 23,2002 Time: Dinner, networking: 5:45 p.m.; program: 6:45 Description: The Connecticut chapter of the IABC is hosting, "Computer-Assisted Reporting: Boon for Reporters, Bane for Communicators?" Dr. Russ Barclay, professor of public relations in the School of Communications at Quinnipiac University, will describe how reporters can use the Internet to hammer your company. Barclay will use case studies to show how reporters use databases to discover story angles, and he'll offer tips on how you can better manage any negative news confronting your company. The cost is $35 for members, $45 for non-members, and includes dinner. For more information, or to register, visit the chapter Web site at www.ctiabc.com. Location: Holiday Inn, 201 Washington Ave., North Haven, Conn. Contact Name/Phone Number: Karen E. Senn, (860) 633-5283, by May 17 Contact Email: karen_senn@usicg.com *** Illinois IABC Program Date: May 21,2002 Time: Registration: 11:30 a.m. Description: The Indianapolis chapter of the IABC is hosting a program, "Mission Impossible: Writing Your Resume and Reading Your Job Candidates," featuring Marie Raperto, president, Cantor Executive Search Solutions, a leading executive recruiting firm for the public relations and communications industry. Admission is $18 for IABC and PRSA members, $17 for students and $28 for guests. For more information, visit www.indyiabc.com. Location: Marott, 2625 North Meridian Street, Indianapolis Contact Name/Phone Number: (317) 767-4446 *** LOUISIANA New Orleans PRSA Seminar - "Media Relations: Building Relationships to Deliver Your Message," Friday, September 20, 2002. New Orleans Hilton Riverside. Designed to provide techniques for working with both print and electronic media, including developing relationships that maximize coverage. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. *** MASSACHUSETTS *** Forum on Global Communication - Tuesday, June 11, 2002. The Boston Harbor Hotel. Sponsored by Gene Mayer Associates, Milford, CT and LFI Worldwide, Boston, MA. Speakers scheduled from Kodak, Lands' End, and Reader's Digest. $275, includes lunch. Call 203/882-5990. *** PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Monday, August 12, 2002. Park Plaza Hotel, Boston. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. *** Cambridge "Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111. *** Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences. But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000 or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaamBJaaR9Lbaaaaaab/ Call 800-MDS-DATA. All subscribers of this newsletter get 10% off of their FIRST order with MDS. *** New Jersey PR Newswire Media Seminar Date: May 16,2002 Time: 8:30-10 a.m. Description: PR Newswire is hosting a media seminar, "Bloomberg: Everything You Need to Know," in which Bloomberg editors and reporters share first-hand tips on press relations and news release content, and will offer insight on Bloomberg's editorial operations. The event will feature: Kevin Reynolds, team leader, Headlines, Bloomberg News; Sara Barton, editor, Headlines, Bloomberg News; John Meehan, managing editor, Bloomberg TV; Monica Bertan, anchor/reporter, Bloomberg TV/Radio; and Charlie Pellett, anchor/reporter, Bloomberg Radio. There is no cost to attend, but, due to space limitations, the event is on a first-come, first-serve basis. Location: Bloomberg, Princeton bureau, 700 College Road, Plainsboro, N.J. Contact Name/Phone Number: Sudani Martin Contact Email: sudani_martin@prnewswire.com *** Ohio IABC 30 MAY, Cleveland, Ohio Writing for the Wired World, presented by Shel Holtz, ABC, Holtz Communication & Technology Last Writing for the Wired World seminar offered this season. Reserve your place and register online at http://click.email-publisher.com/maaamBJaaR9Lcaaaaaab/ *** IABC Bronze Quill Awards Banquet Date: June 4,2002 Time: Registration: 5:30 p.m.; dinner banquet: 6:15 Description: The Dayton chapter of the IABC is hosting its Bronze Quill Awards Banquet, which honors award recipients for 2001 programs in several communications categories, including internal communications, investor relations, marketing, company newsletters, annual reports and more. The 2001 Communication Leadership Award recipient will address the banquet. Registration is $30. Location: Dayton Woman's Club, 225 N. Ludlow St., Dayton, Ohio Contact Name/Phone Number: Kimberly Bird, (937) 299-7394, ext. 106 Contact Email: kbird@wch-mktg.com *** OREGON Portland PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Friday, June 14, 2002. The Governor Hotel, Portland, OR. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. *** SOUTH CAROLINA Charleston Association for Women in Communications - Leadership Forum. July 18-19, 2002, Doubletree Suites Hotel, Charleston. Featuring Women's Golf Leadership Matrix, July 21-22. Call 410/544-7442. $179/Members, $249/Nonmembers. *** Texas PRSA Panel Discussion Date: May 28,2002 Time: Networking: 11:30 a.m.; program: noon - 1 p.m Description: The Austin chapter of the PRSA is hosting a panel discussion, "The Faces of Public Relations -- Communicating to a Diverse Audience." The discussion will be moderated by Ron Oliveira, anchor at KVUE-24, Austin's ABC affiliate. Panelists include: Shuronda Parks, owner of ADISA Public Relations; Dawnna Dukes, state representative; Libby Malone, senior manager of community relations for Grande Communications; and Ken Martin, editor of The Good Life magazine. The cost is $20 for members, $25 for non-members. Register online at www.prsa.austin.org or by calling the number below by May 24. Location: Westwood Country Club, 3808 West 35th Street, Austin, Texas Contact Name/Phone Number: (512) 498-7998 *** Washington, DC WWPR "Flack Attack" Luncheon Date: May 15,2002 Time: Networking: noon; lunch: 12:30-1; program 1-2 Description: Washington Women in Public Relations is hosting its May "Flack Attack" luncheon, featuring Jim Bohannon, talk host & news anchor for Westwood One Radio, and Cathy Areu Jones, bilingual freelance writer for People Magazine and the Washington Post, among others. The cost is $35 for WWPR members, $45 for non-members. Location: Arts Club of Washington, 2017 I Street NW, Washington, D.C. Contact Name/Phone Number: Tammy Van Donselaar, (301) 654-9810, ext 102 Contact Email: tammy@nan.com *** IABC Interactive Seminar Date: May 22,2002 Time: Description: The IABC conference division is hosting, "Building Brand Behavior with Employees ... One Message at a Time." Communication professional Mark Schumann, ABC, will provide insight into how, through the communication experience that's created, communicators can build brand behavior. From high-level articulation to the many details communicators must define, attendees will learn what it takes to build effective behavior to support an organization's external brand promise. Registration is $395 for members, $495 for non-members. A new "Join-&-Go" rate of $365 has been created for prospective members and includes seminar registration fee and membership dues for one year. To register, visit http://click.email-publisher.com/maaamBJaaR9Ldaaaaaab/ Location: Washington, D.C. *** 22 MAY, Washington, D.C. 29 MAY, Chicago, Illinois Building Brand Behavior with Employees, presented by Mark Schumann, ABC, Towers Perrin Full-day seminar that's receiving top reviews on building effective behavior to support your organization's external brand. Space still available in Washington, D.C. and Chicago locations. Register online at http://click.email-publisher.com/maaamBJaaR9Leaaaaaab/ *** PRSA/National Capital Chapter Luncheon - "The Future of News & Public Affairs Coverage," Thursday, June 6, 2002, National Press Club, Washington, D.C. With Brian Lamb, C-SPAN Founder. $45/PRSA Members, $55/Nonmembers. Call 703/691-9212. PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," August 26-27, 2002, Capital Hilton, Washington, D.C. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. *** Have an upcoming media interview or speech that you need to rehearse? Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com *** Please send items for calendar to sharon@tjwalker.com Please forward to two colleagues To subscribe to this list, send email to Sharon@tjwalker.com This list is NOT copyrighted. 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