Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media May 1, 2002 TJWalker.com



Contents 1. Presentation tips 2. IR/PR professional events

***Do you need a media trainer, speech coach or seminar leader? Call 212-967-0929

TV/Media Tips

1. The biggest problem most novices have when they go on TV is that they freeze all of their natural body movement except for their mouth, resulting in a scared, stiff, non-confident appearance.

2. When you are on TV, keep moving your head.

3. Do move your body a little.

4. Do move your hands--whoever told speakers not to use their hands was a fool.

5. Don't move your hands above your face, below your chest or wider than your shoulders.

Speaking/Presentation Tips

This week's focus: PowerPoint Presentations

6. Don't pack and ship your PowerPoint presentation. Always carry it with you.

7.  Assume your PowerPoint projector will break.

8. Before using a PowerPoint presentation program, ask yourself why you need to use PowerPoint. If you are using PowerPoint because you did last year or everyone else did, please consult your mother on what to do if all of your colleagues jump off of a cliff. 

9. If a PowerPoint slide has just a handful of words on it, you didn't need the slide in the first place. 

10. Face it, chances are, you are using PowerPoint because you are scared, timid, and afraid to make a real speech

*FREE Media and Presentation Training Videos. TV Basics--How to Deliver a Speech-Interview Techniques-Sound Bite Creation-Improving PowerPoint--and more. Free Call 212-967-0929   

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 10,000 plus subscribers, the most wide circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients. The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-967-0929

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Events
New York and National

New York

NYWICI Annual Meeting - Monday, May 20, 2002, 6:00 - 8:00 p.m. Guest Speaker: Katie Couric, Co-Anchor, Today, NBC, News. NBC Studios, 30 Rockefeller Plaza. Complimentary. Open only to NYWICI members. Call 212/297-2133. 

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Women Executives in Public Relations (WEPR) - Pacesetters Luncheon, Tuesday, May 21, 2002, 3 West Club, New York City. $55/Members, $65/Nonmembers. Call 212/750-7373. 

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New York Financial Writers' Association - Annual Awards Dinner, Thursday, June 13, 2002, Marriott Marquis Hotel, New York City, 6:00 p.m./Cocktails, 7:00 p.m./Dinner. Keynote speaker, Harvey Pitt, Chairman of the SEC. $150. Call 201/612-0100. 

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* NEW * - FREE SPECIAL REPORT
"Guidelines to Doing Press Interviews," text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com.
This offer is FREE ONLY for marketing executives of financial services firms.

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PRSA Seminar - "Building and Evaluating an Employee Communications Program," June 20-21, 2002. Roosevelt Hotel, New York City. Designed to provide attendees with an examination of the criteria for and elements of a successful employee communications program. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

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NIRI
Meet the Experts: The Earnings Estimates Process 
Date: May 7, 2002  
StartTime: 04:00 PM 
EndTime: 05:00 PM 
TimeZone: Eastern Daylight Time  
More
Information: http://click.email-publisher.com/maaalJHaaR08Qaaaaaab/ 
Speaker: Chuck Hill, Andrew Reid, David Lichtblau 
Speaker Title: Representing: First Call,Multex,Starmine 
Speaker: Jane McCahon, Moderator 
Location: Participate from Anywhere 
Cost: Members: $100
Non-Members: $125  
Description: In this session, we will look at the mechanics behind earnings estimates from three widely quoted sources. Trace the process of information and learn about new initiatives to improve the accuracy of this widely quoted number.

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PR NEWS Platinum PR Awards - Deadline June 7 
Get your campaign entries ready for the industry's most prestigious honor: PR NEWS' Platinum PR Awards. Deadline for entries is June 7, 2002. New categories this year include "best application of research and measurement"; "best multicultural campaign"; "best global PR campaign"; "best internal and external publications"; and "PR Innovator of the Year." Visit http://click.email-publisher.com/maaalJHaaR08Raaaaaab/ to view and download the entry form. Winners will be honored at a September gala in New York City and in a special issue of PR NEWS. For more information or questions, contact Amy Urban at aurban@pbimedia.com. 

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Webinar on May 21 to focus on Best Practices for your Online Newsroom
Mark your calendars for Tuesday, May 21 at 1:30 p.m. EST for a Webinar titled "Maximize Your e-Presence: Building and managing the most effective Online Press Room", hosted by PR NEWS and presented by Reid Walker of GE Global eXchange Services, the b2b e-commerce subsidiary of General Electric. This 90-minute seminar, right from your desktop, will focus on the latest developments in the online newsroom and what they mean for you.
Be part of an exclusive Webinar; without having to leave your office! For more information visit http://click.email-publisher.com/maaalJHaaR08Saaaaaab/ 
  
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California
Los Angeles, California

IABC
2-3 MAY, 
From "Good to Great" in Corporate Communication: New Thinking in Value and Accountability
Presented with Council of Communication Management and The Empower Group
Two-day summit for corporate managers to discuss effective linkages between communication and
business objectives, and new measures for communication's impact in achieving organizational
results. Rooms still available at the Beverly Hilton at the discounted group rate of $139. Hotel
information, the full conference program and registration is online at 
http://click.email-publisher.com/maaalJHaaR08Taaaaaab/

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Monterey
NIRI
Best Practices in IR for MicroCap Date: May 13, 2002 StartTime: 01:30 PM EndTime: 05:30 PM TimeZone: Pacific Standard Time More
Information: http://click.email-publisher.com/maaalJHaaR08Uaaaaaab/ Speaker: Louis M. Thompson Jr., Deborah Kelly, Jenny Kobin and Frank Milano Location: Monterey Plaza Hotel City/State: Monterey, CA Description: NIRI is offering this special program in conjunction with AeA (American Electronics Association) Micro-Cap Financial Conference. For more information, and to register, please go to http://click.email-publisher.com/maaalJHaaR08Vaaaaaab/ .

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Palm Desert
2002 NIRI Annual Conference 
Date: June 3 - 5, 2002  
More
Information: http://click.email-publisher.com/maaalJHaaR08Waaaaaab/ 
Location: Marriott Desert Springs 
City/State: Palm Desert, CA 
Cost: Members: $950
Non-Members: $1250  
Description: Save the date for NIRI's annual conference and IR services showcase, the largest gathering of investor relations professionals in the world. Please go to the annual conference home page at the URL listed above for more information and register by May 24.  

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San Diego
PRSA Western District Conference 
Date:  May 10,2002 
Time:    
Description:  The San Diego chapter of the PRSA is hosting its Western District Conference, "Public Relations: Focus on Strategy and Skill." The conference will include a full day of breakout sessions for practitioners of all levels and will feature a keynote presentation by Mike Moran, managing director for media and public relations for the United States Olympic Committee (USOC). 
To receive a brochure and registration form, email the contact below. For additional details on the conference, click on News and Events at www.prsasandiego.org.
 Location:  San Diego 
Contact Name/Phone Number:  stephanie@baileygardiner.com

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San Francisco
PRSA First Thursdays Meeting 
Date:  May 2,2002 
Time:  Meeting: 6-8 p.m.; raffle: 7:30 p.m.  
Description:  The San Francisco chapter of the PRSA is hosting the next First Thursdays meeting, a monthly social and network event for public relations and business professionals. The monthly after-work events are designed to help professionals of all levels to connect, build alliances and create new business opportunities. In addition to providing a comfortable, social environment, there will be several icebreakers, giving attendees an opportunity to connect with greater ease. A message board also will be available for attendees to post and/or review new business prospects, mentoring opportunities, events and other information. 
There is no cost to attend.
 Location:  Pacific Bar, 3rd floor of Pan Pacific Hotel at Union Square, 500 Post Street, San Francisco 
Contact Name/Phone Number:  Yuko Madono 
Contact Email:  prsaft@acepublicrelations.com

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Illinois
Chicago
Chicago

IABC Seminar - "Building Brand Behavior with Employees...One Message with Mark Schumann, ABC," Wednesday, May 29, 2002, Renaissance Chicago Hotel. $395/Member, $495/Nonmembers. Call 415/544-4700. 

***

PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," June 3-4, 2002, Ritz-Carlton, Chicago. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

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IABC International Conference - Seminars, Gold Quill Awards Banquet and other events, June 8-12, 2002. Hyatt Regency Chicago. Seventy-five sessions, 90 speakers from companies including the BBC, Coca-Cola, Conair, Ogilvy PR Worldwide, Hill and Knowlton and NBC News. $895. Call 415/544-4700. 

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LOUISIANA
New Orleans
PRSA Seminar - "Media Relations: Building Relationships to Deliver Your Message," Friday, September 20, 2002. New Orleans Hilton Riverside. Designed to provide techniques for working with both print and electronic media, including developing relationships that maximize coverage. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. 

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MASSACHUSETTS

Boston

PRSA Seminar - "Media Relations: Building Relationships to Deliver Your Message," Friday, May 10, 2002. Park Plaza Hotel, Boston. Designed to provide techniques for working with both print and electronic media, including developing relationships that maximize coverage. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. Click for info.

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Forum on Global Communication - Tuesday, June 11, 2002. The Boston Harbor Hotel. Sponsored by Gene Mayer Associates, Milford, CT and LFI Worldwide, Boston, MA. Speakers scheduled from Kodak, Lands' End, and Reader's Digest. $275, includes lunch. Call 203/882-5990. Click for info.

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PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Monday, August 12, 2002. Park Plaza Hotel, Boston. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. Click for info.

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DigitalEve Boston Speaker Series 
Date:  May 7,2002 
Time:  6 p.m.  
Description:  Digital Eve Boston is hosting a meeting, "Loyalty is the Name of the Game," featuring Janet Krause, CEO and co-founder of Circles, a provider of loyalty management solutions. 
The cost is $10 for pre-registered members, $20 for pre-registered guest; at the door: $15 for members, $25 for guests. For more information, visit www.digitaleveboston.org.
 Location:  Brown Rudnick Berlack Israels, LLP, One Financial Center, Boston 
Contact Name/Phone Number:  events@digitaleveboston.org

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Grub Street Writers Workshop 
Date:  May 11,2002 
Time:  10 a.m. - 3:30 p.m.  
Description:  Grub Street Writers, Boston's only independent writing center, is hosting, "The Muse & The Marketplace: A Workshop for Writers." 
Boston's leading authors, editors and literary agents will gather for a day of writing workshops and publishing advice. The workshop is designed for those who have an interest in writing as an avocation or career. 
Ticket prices are $125 or $175 (includes workshops and lunch). Advanced registration is required. 
To register visit www.grubstreet.org or call the number below. All proceeds benefit Grub Street Writers.
Location:  The Harvard Club, Boston 
Contact Name/Phone Number:  (617) 623-8100, by May 8

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Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaalJHaaR08Xaaaaaab/ Call 800-MDS-DATA. All subscribers of this newsletter get 10% off of their FIRST order with MDS.

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Ohio
IABC
30 MAY, Cleveland, Ohio
Writing for the Wired World, presented by Shel Holtz, ABC, Holtz Communication & Technology
Last Writing for the Wired World seminar offered this season. Reserve your place and register
online at http://click.email-publisher.com/maaalJHaaR08Yaaaaaab/

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OREGON
Portland
PRSA Seminar - "Writing that Sells...Products, Services, Ideas," Friday, June 14, 2002. The Governor Hotel, Portland, OR. Provides fresh techniques for writing compelling pieces that paint pictures in your readers' minds so they read more closely, understand your messages faster, and remember them longer. $365/PRSA Members, $465/Nonmembers. Call 212/460-1408. 

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SOUTH CAROLINA 
Charleston
Association for Women in Communications - Leadership Forum. July 18-19, 2002, Doubletree Suites Hotel, Charleston. Featuring Women's Golf Leadership Matrix, July 21-22. Call 410/544-7442. $179/Members, $249/Nonmembers. 

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Texas
San Antonio
PRSA Counselors Academy Spring Conference 
Date:  May 5,2002 
Time:  Three-day conference, May 5-7  
Description:  The Counselors Academy of the PRSA will hold its annual Spring Conference, designed specifically for PR firm owners and senior management executives who are members of the Academy, with special emphasis on high-level leadership development, business strategy and firm management. 
The 2002 conference theme is particularly appropriate for agency leadership faced with the rapidly changing economic and political environment in the U.S. and worldwide. The theme, "Winning the Change Game," is about actively managing the future and the changes shaping your life, your employees, your organization and your clients. 
Keynote speakers include: 
Dr. Terry Paulson, CSP, CPAE, author of "Paulson on Change" and "They Shoot Managers Don't They?" and past president of the National Speakers Association, as well as faculty member of the Institute of Management Studies; 
Joey Reiman, noted thinker and CEO of Brighthouse, a pre-eminent idea's consultancy; 

Bob Evans, senior vice president and editor-in-chief/CMP Information Week magazine; and 

Dr. Richard Lederer, author of "Anguished English," National Public Radio commentator and self professed "Verbivore."
In addition, the program will offer a pre-conference seminar on "Managing Your Firm in Challenging Economic Times," led by Rick Gould, CPA and CEO of Rick Gould Inc. 

For registration information, visit www.prsa-counselors.org or call (212) 460-1422. 

The PRSA Counselors Academy Spring Conference is a members-only, senior-management focused professional development event. However, a special membership offer is available to non-Academy members with a completed conference registration.
 
Location:  Palacio del Rio Hotel, San Antonio, Texas

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Washington, DC

22 MAY, Washington, D.C.
29 MAY, Chicago, Illinois
Building Brand Behavior with Employees, presented by Mark Schumann, ABC, Towers Perrin

Full-day seminar that's receiving top reviews on building effective behavior to support your
organization's external brand. Space still available in Washington, D.C. and Chicago locations.
Register online at http://click.email-publisher.com/maaalJHaaR08Zaaaaaab/

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PRSA/National Capital Chapter Luncheon - "The Future of News & Public Affairs Coverage," Thursday, June 6, 2002, National Press Club, Washington, D.C. With Brian Lamb, C-SPAN Founder. $45/PRSA Members, $55/Nonmembers. Call 703/691-9212.
PRSA Seminar - "Public Relations: Research, Measurement and Evaluation," August 26-27, 2002, Capital Hilton, Washington, D.C. Provides a comprehensive overview of the process of measuring public relations effectiveness. $695/PRSA Members, $795/Nonmembers. Call 212/460-1408. 

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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

***

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media May 1, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
