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Media-Presentation Tips & IR-PR Info from TJWALKER Media April 15, 2002 TJWalker.com



Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Even if you never normally sweat, you will sweat on TV because of the hot lights. Makeup will make you look like you aren't sweating.

2. Make sure the powder makeup you use is the same color as your skin, not lighter and not darker.

3. Don't use stupid, time wasting words and phrases like "if you will" to make yourself sound smart.

4. Don't waste time by saying, "as I mentioned earlier." Just repeat whenever you want to, you don't have to provide roadmaps to your whole conversation.

5. Pat yourself on the back for going to Business School, but don't say "going forward" when "in the future" is clearer.

Speaking/Presentation Tips

6. Gesture with both hands, not just one hand.

7. People will be watching you long before you speak--avoid any nervous or annoying actions before you rise to speak.

8. Don't write out your speech from beginning to end--instead, try brainstorming a list of topics, ideas, and stories that vividly dramatize your central ideas.

9. If you do have to read or glance at notes, move your eyes down, not your entire head.

10. Don't just focus on friendly faces in the audience; look at as many individuals (one at a time for 5 seconds) as possible.

*New FREE SPECIAL REPORT
"How to prepare top executives in your company for media interviews" Text report. Includes New FREE video "PowerPoint Tips-How to improve your next PowerPoint Presentation" or  "TV Basics: How to Prepare for TV interviews" Video (you must choose one only). This offer is FREE ONLY for public relations and investor relations professionals at publicly-traded corporations. Send name and contact info to sharon@tjwalker.com.

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 10,000 plus subscribers, the most wide circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients.
The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-967-0929

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Events
New York and National

NIRI
Meet the Experts: The Earnings Estimates Process 
Date: May 7, 2002  
StartTime: 04:00 PM 
EndTime: 05:00 PM 
TimeZone: Eastern Daylight Time  
More
Information: http://click.email-publisher.com/maaakzLaaROWoaaaaaab/ 
Speaker: Chuck Hill, Andrew Reid, David Lichtblau 
Speaker Title: Representing: First Call,Multex,Starmine 
Speaker: Jane McCahon, Moderator 
Location: Participate from Anywhere 
Cost: Members: $100
Non-Members: $125  
Description: In this session, we will look at the mechanics behind earnings estimates from three widely quoted sources. Trace the process of information and learn about new initiatives to improve the accuracy of this widely quoted number.

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WEPR Professional Development Meeting 
Date:  April 18,2002 
Time:  5:30-7:30 p.m.  
Description:  Women Executives in Public Relations is hosting a networking and professional development meeting featuring Gail Evans, former CNN executive vice president and author of "Play Like a Man, Win Like a Woman." 
Evans will discuss why there aren't more "alpha" women running corporate America. 

The cost is $35 for members, $45 for non-members. 
 
Location:  Fleishman Hillard, 220 E. 42nd St., 11th floor, New York 
Contact Email:  info@wepr.org

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PCNY Meeting Date: April 24,2002 Time: Noon - 2 p.m. Description: The Publicity Club of New York is hosting a meeting, "Working with Men's Magazines," featuring a panel of key editors at major men's magazines, including: 
A.J. Jacobs, senior editor, Esquire; 
Jim Nelson, assistant managing editor, GQ; 
Jack Wright, executive editor, Men's Journal; and 
Greg Gutfeld, editor-in-chief, Stuff. 
The cost is $40 for members, $55 for non-members, corporate sponsors at member rate. Note: free admission to this luncheon when joining as individual or corporate member. 
To register, visit www.publicityclub.org, or call/e-mail the contact below.
Location: 3 West Club, 3 West 51st St., New York Contact Name/Phone Number: (212) 978-PCNY Contact Email: pcnyevents@aol.com

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PRSA
"How To Sell PR Services Profitably" is the title of an all-day workshop to
be conducted by PRSA-NY April 22 in the conference room of Ruder Finn in
New York City. Lee Levitt, a management consultant to PR firms, will lead
the sessions. PR-program planning and pricing will be the main topics. The
cost for non-members is $395, including continental breakfast and lunch.
Attendance is limited to 20. For more information, call 212-228-7228 or
email info@prsany.org.

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* NEW * - FREE SPECIAL REPORT
"Guidelines to Doing Press Interviews," text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com.
This offer is FREE ONLY for marketing executives of financial services firms.

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Long Island

FOLIO Awards Luncheon Date: April 19,2002 Time: 11 a.m. - 2 p.m. Description: Join the LI Coalition for Fair Broadcasting and keynote speaker, CNBC's "Wake Up Call" Anchor Liz Claman, when they honor the region's top broadcast journalists for outstanding Long Island news reporting at its annual FOLIO Awards Luncheon. 
Masters of Ceremonies for the event are CBS 2's news anchor team, Ernie Anastos and Dana Tyler. FOLIO Award Presenters include on-air talent from ABC 7, FOX 5, NBC 4, UPN 9, WB11 and area politicians. 
Tickets are $150/$175. 
Location: Crest Hollow Country Club, Woodbury, N.Y. Contact Name/Phone Number: (516) 224-1860

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California
Monterey
Best Practices in IR for MicroCap Date: May 13, 2002 StartTime: 01:30 PM EndTime: 05:30 PM TimeZone: Pacific Standard Time More
Information: http://click.email-publisher.com/maaakzLaaROWpaaaaaab/ Speaker: Louis M. Thompson Jr., Deborah Kelly, Jenny Kobin and Frank Milano Location: Monterey Plaza Hotel City/State: Monterey, CA Description: NIRI is offering this special program in conjunction with AeA (American Electronics Association) Micro-Cap Financial Conference. For more information, and to register, please go to http://click.email-publisher.com/maaakzLaaROWqaaaaaab/ .

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Costa Mesa
PRSA YoPro Meeting 
Date:  April 16,2002 
Time:  6-7:45 p.m.  
Description:  PRSA YoPro is hosting a meeting, "PR in the Changing Face of Finance," in which marketing experts will discuss the changing face of finance and the challenges they're facing. Panelists include: 

Bruce Allen, technology, media & telecommunications catalyst for Deloitte & Touche LLP; 

Melinda Mullis, president of the Danhausen Group; and 

Kristina Bauer, marketing manager for Brobeck, Phleger & Harrison's Irvine office.
The cost is $10 for pre-registered PRSA and PRSSA members ($12 the day of the event), and $15 for pre-registered non-members ($17 the day of the event). For more information, visit www.amies.com/yopro. 

For questions about the event, contact YoPro co-chairs Vanessa Besack at vanessa@amies.com or (949) 863-1910, ext. 30, or Trevor Bratton at trevor@neobrands.com or (714) 338-7348.
 
Location:  neoBrands, 275 McCormick Ave., Costa Mesa, Calif. 
Contact Name/Phone Number:  (714) 832-2037, by April 15 
Contact Email:  ocprsa@mboxes.com

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Los Angeles
PRSA "At Breakfast With..." 
Date:  April 16,2002 
Time:  8-9 a.m.  
Description:  The Los Angeles chapter of the PRSA is hosting the next in its monthly "At Breakfast With…" series, "Win Ink with Our Local Paper: A Forum with LA Times Reporters." 
The LA Times is the largest metropolitan daily in the country and the largest newsgathering operation in California. Its editorial department is one of the most formidable in the world, with 23 foreign, nine national and five California bureaus. Speakers, who will share the types of news in which they're interested and how to best capture their attention, include: 


Matea Gold, staff writer, Metro section; 

Chuck Philips, staff writer, Business section; 

Gayle Pollard-Terry, editorial writer; and 

Tim Rutten, culture correspondent.
The cost is $10 for PRSA members, $20 for non-members.
 
Location:  Burson-Marsteller, 1800 Century Park East, Suite 200, Los Angeles 
Contact Name/Phone Number:  Stephanie Cohen, (310) 226-3059 
Contact Email:  abw_prsa@lax.bm.com

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IABC Meeting Date: April 19,2002 Time: 11:30 a.m. - 1:30 p.m. Description: The Orange County chapter of the IABC is hosting a meeting on "How to Sell Your Brand to Employees," featuring Ray Gomez, director of communications for the Disneyland Resort in Anaheim. 
Currently, Gomez is helping Disneyland Resort transform from a single theme park into a destination resort with three hotels, two theme parks, a major retail zone and an additional 7,000 employees. He'll discuss the strategies he's using to strengthen Disneyland's brand among employees as well as external audiences. 
The cost is $25 for OC/IABC members, $35 for non-members, and $20 for students.
Location: Clubhouse Restaurant, South Coast Plaza, 3333 Bristol St., Costa Mesa, Calif.. Contact Name/Phone Number: (714) 778-2468 Contact Email: reservations@ociabc.com

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Florida
PR Newswire Media Seminar 
Date:  April 16,2002 
Time:  10 a.m. to noon  
Description:  PR Newswire is hosting a free Orlando Media Seminar, which will focus on how to effectively communicate with the local media. Panelists will share the types of news they cover, what they really like to know about and the best way to communicate with them. Panelists include: 

Lisa Cianci, assistant business editor, Orlando Sentinel; 

Maria Padilla, editor, El Sentinel; and 

Kent Morton, managing editor, WESH NewsChannel 2.
 
Location:  Renaissance Orlando Resort at Seaworld, 6677 Sea Harbor Drive, Orlando, Fla. 
Contact Name/Phone Number:  Sara Iglesias, (800) 683-6397, ext. 2539 
Contact Email:  sara_iglesias@prnewswire.com

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Illinois
Chicago
IWPA Meeting Date: April 20,2002 Time: Checkin: 11 a.m.; lunch: noon; program: 12:45 Description: The Illinois Woman's Press Association is hosting "Marketing in Tough Times," featuring John Cullen, Chicago PR and marketing consultant. This presentation is especially geared toward small businesses or nonprofit organizations who may be tempted to cut their marketing efforts when dollars are scarce, a "direct path to failure," according to Cullen. 
The cost is $25 for members and students, and $40 for non-members. 
Location: The Courtyard at Marriot, Hubbard & State streets, Chicago Contact Name/Phone Number: (312) 458-9151 Contact Email: cgreen@turnaround.org

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Jamaica
April 20th
IABC Caribbean Writing Workshop
Le Meridien - Jamaica Pegasus Hotel
  81 Knutsford Boulevard
Contact Gerry McDaniel gerrymac@n5.com.jm
Featured presenters include TJ Walker.

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MASS
Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
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Nevada
Las Vegas
PRSA Seminar Date: April 26,2002 Time: 8-11:30 a.m. Description: The Las Vegas Valley Chapter of PRSA is hosting a professional development seminar, "Strategic Planning for Senior Level Practitioners," presented by Joann E. Killeen, APR, Fellow PRSA, president and CEO of the PRSA. 
In this half-day workshop, designed for practitioners with 5+ years of experience, Killeen will detail the four-step process for strategic planning. Highlights include: measurement and evaluation; marketing; strategic elements; writing a strategic plan; research; establishing a budget; and how to write measurable goals and objectives. 
The cost is $75 for members, $95 for non-members. To register, visit www.prsalasvegas.com/PRSA%20Mailer.pdf by April 23. 
Location: Lawry's The Prime Rib, Las Vegas Contact Name/Phone Number: Susie Black, (702) 933-7777, ext. 136 Contact Email: sblack@ffmpr.com

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New Mexico
PRSA Travel & Tourism Section Conference 
Date:  April 17,2002 
Time:  Four-day conference, April 17-20  
Description:  Terrorism's impact on tourism is seen throughout our country, creating a new age of travel and tourism. The annual PRSA Travel & Tourism Section Conference will address these new trends as a part of its annual four-day conference "Travel Public Relations in a New Age." 
Speakers will include Gus Whitcomb, managing director, strategic communications, for American Airlines, who will discuss his company's approach to public relations in the wake of landmark tragedies. In addition, members of national travel media, including Veronica Stoddart of USA Today, representatives of Outside Magazine, Elizabeth Harryman and Paul Lasley of Hawaii Westways, and freelancers will provide tips on working with media. 

The program agenda will also include Camille Keith of Southwest Airlines presenting, "Marketing at 30,000 Feet." Alan Feldman of the MGM Grand Hotel will focus on tourism and gaming. The New Mexico Department of Tourism will provide a case study on how research helped to develop its new "Spirituality" campaign. Panels will also address regional tourism, crisis communications and media familiarization tours. 

Event tourism will be front and center as Spencer Kinard talks about how the Utah Media Center became a tourism success story during the Olympic Winter Games. Other sessions will feature media panelists focusing on successful meetings and conventions, niche travel and freelance pitching. 

For additional registration and detailed conference information, visit www.travel.prsa.org.
 
Location:  New Mexico

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Oklahoma
PRSSA Career Night Date: April 18,2002 Time: 5:30 p.m. Description: The University of Oklahoma chapter of the PRSSA is hosting Career Night, an evening of networking and professional development, followed by the presentation of the Zenith Awards, presented to PR students. 
Speakers will discuss communications tactics and strategies used during the launch of two, multimillion dollar attractions -- the Oklahoma City Museum of Art and Civic Center Music Hall. Speakers include: 
· Leslie Spears, communications manager, Oklahoma City Museum of Art; 
· Karla Bradshaw, marketing coordinator, Civic Center Music Hall; and 
· A speaker (TBD) from the Metropolitan Library Association.
Students may bring their resumes and portfolios and receive constructive feedback from PR professionals. 
The cost is $8 for PRSSA members, $10 for students, $14 for PRSA members and $15 for guests, and includes dinner.
Location: Crabtown in Bricktown, Okla. Contact Name/Phone Number: Yvonne Anderson Contact Email: yanderson@acogok.org

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Toronto
IABC Interactive Seminar 
Date:  April 18,2002 
Time:    
Description:  The IABC conference division is hosting an interactive seminar, "Communicating Change to a Changing Work Force," led by international lecturer Carol Kinsey Goman, Ph.D. 
Kinsey will address the role of communication in helping individuals and organizations thrive during chaotic times and how to develop the emotional literacy needed to communicate during the different stages of change. 

Registration is $395 for members, $495 for non-members. A new "Join-&-Go" rate of $365 has been created for prospective members and includes seminar registration fee and membership dues for one year. 

To register, visit http://click.email-publisher.com/maaakzLaaROWraaaaaab/
 
Location:  Toronto

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Washington DC
IABC Interactive Seminar Date: April 25,2002 Time: Description: The IABC conference division is hosting an interactive seminar, "Communicating Change to a Changing Work Force," led by international lecturer Carol Kinsey Goman, Ph.D. 
Kinsey will address the role of communication in helping individuals and organizations thrive during chaotic times and how to develop the emotional literacy needed to communicate during the different stages of change. 
Registration is $395 for members, $495 for non-members. A new "Join-&-Go" rate of $365 has been created for prospective members and includes seminar registration fee and membership dues for one year. 
To register, visit http://click.email-publisher.com/maaakzLaaROWraaaaaab/
Location: Washington, D.C.

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Allhealth PR Workshop Date: April 26,2002 Time: 8:30-10:30 a.m. Description: Allhealth Public Relations is hosting a "Meet the Health Policy Media" workshop, in which health policy journalists will provide pitching tips. Panelists include: 
· Julie Rovner, healthcare correspondent, National Public Radio, Congress Daily; 
· Amy Goldstein, domestic policy writer, Washington Post; 
· Lisa Richwine, FDA writer, Reuters; 
· Denise Douglas, assignment editor, C-SPAN; 
· Mary Agnes Carey, healthcare writer, Congressional Quarterly; 
· Ed Lovern, senior writer, Modern Healthcare; and 
· Megan Garvey, healthcare writer, Los Angeles Times.
You'll learn what kinds of health policy stories these reporters are looking for; how to pitch your story and spokesperson; how to improve your chances of getting your story placed; and how emerging trends in coverage of health policy stories may affect your organization. 
The cost is $55 if registered before April 24. 
To register, visit www.allhealthpr.com.
Location: National Press Club, Washington, D.C.


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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media April 15, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
