Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media March 15, 2002 TJWalker.com



Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Be careful about popping your "p"s into the microphone. (when a "p" is formed by your mouth it causes a forceful gush of air that can explode into the microphone)

2. If you are in studio with a host who is ripping you apart, don't be afraid to sit closer and touch his arm and smile-it will be harder for him to be nasty to you.

3. Don't react to the energy level (high or low) of your host. Focus on the energy level you wanted and planned.

4. When you are on TV you are not giving a public speech. You are having an engaging conversation with one or two people.

5. Don't wear clothes with stripes, they tend to "dance" around on the video screen and can be distracting.

Speaking/Presentation Tips

6.  If there is a microphone, use it. Don't assume that you can speak loud enough for everyone to hear. 

7. When given a choice, always speak first. The audience will be fresher.

8. To emphasize a point, don't yell. Instead, pause. Or whisper loudly.

9. During Q&A, don't say, "That's a good question." It wastes time, doesn't convey anything and implies all the other questions are stupid.

10. Cliches work great with the media but make you sound unintelligent when delivering a speech

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"How to prepare top executives in your company for media interviews" Text report. Includes New FREE video "PowerPoint Tips-How to improve your next PowerPoint Presentation" This offer is FREE ONLY for public relations and investor relations professionals at publicly-traded corporations. Send name and contact info to sharon@tjwalker.com.

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TJWALKER Media is a media/presentation training firm specializing in coaching senior executives of public corporations. TJWalker.com

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Events
New York and National

PRSA
Catherine Bolton or Judy Voss
catherine.bolton@prsa.org;   212-460-1400

PRSA and NIRI team with Digevent to Offer
Interactive Online Seminar on Earnings Announcements

75-minute "Spotlight on the Earnings Release" program
airs live on April 15, with recorded version available April 17

NEW YORK, NY - The National Investor Relations Institute
(NIRI) and the Public Relations Society of America (PRSA) will present an
online, interactive seminar on the timely subject of quarterly earnings
announcements.  The video-based program airs live on Monday, April 15 at
4:00 p.m. Eastern time; 1:00 p.m. Pacific time.  Presenters include Louis M.
Thompson, Jr., president and CEO, National Investor Relations Institute,
Cecilia Wilkinson, APR, executive vice president, Pondel Wilkinson, and
Victor F. Hawley, CFA, principal, Reed, Conner & Birdwell, LLP.  A business
reporter will also join the panel.  David Erickson, vice president, Investor
Relations of Edwards Lifesciences Corporation, will moderate.
The panelists will discuss their perspectives on how to write the quarterly
earnings release to meet the needs of media, potential investors, management
and the company's own shareholders.  They will explore best practices used
by well-known companies and agencies and present their views on how the
quarterly release is part of a company's overall strategic financial media
relations program.  The live, video seminar will provide valuable
information regarding how to gather information, get approvals, write and
distribute the release.
The program will offer powerful, useful information for investor relations
professionals, corporate and agency public relations practitioners, and
others who interact with financial, business and trade media.  Participants
can ask questions and get answers real-time during the live event.  An
archived version of the seminar will be available beginning April 17 for
those who can't participate live.
Advanced
registration for the 75-minute-long live event is $99 and is available at
www.digevent.com/events/prsaniri.html.


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NIRI
Meet the Experts: The Earnings Estimates Process 
Date: May 7, 2002  
StartTime: 04:00 PM 
EndTime: 05:00 PM 
TimeZone: Eastern Daylight Time  
More
Information: http://click.email-publisher.com/maaaiEMaaRtjnaaaaaab/ 
Speaker: Chuck Hill, Andrew Reid, David Lichtblau 
Speaker Title: Representing: First Call,Multex,Starmine 
Speaker: Jane McCahon, Moderator 
Location: Participate from Anywhere 
Cost: Members: $100
Non-Members: $125  
Description: In this session, we will look at the mechanics behind earnings estimates from three widely quoted sources. Trace the process of information and learn about new initiatives to improve the accuracy of this widely quoted number.

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Mount & Nadler Incorporated was founded in 1980 and specializes in media campaigns for mutual funds and related financial products.  President Hedda Nadler and Vice President William Bongiorno orchestrate programs with clients to achieve meaningful press coverage. hedda@mountandnadler.com 212-759-4440. 

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AMA Seminar 
Date:  March 18,2002 
Time:  Two-day seminar, March 18-19  
Description:  The American Management Association is hosting, "Successful Branding: Managing Your Brand as an Asset." This two-day seminar will provide a step-by-step approach for managing companies' or clients' brands as strategic assets. 
Participants will learn the necessary steps to understand what their brand stands for and how to determine the role it should play in their overall business strategy. They will also learn how to create a game plan for evolving their brand, build internal support, effectively communicate their brand, and measure the success of their efforts. 

The cost is $1,595 for members, $1,695 for non-members. To register, or for more information, call the number below.
 
Location:  American Management Association, 1601 Broadway, New York 
Contact Name/Phone Number:  (800) 262-9699

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PR Newswire Media Seminar 
Date:  March 20,2002 
Time:  8-11 a.m.  
Description:  PR Newswire is hosting a media seminar, "The Other Economy," which will discuss the growing importance of the Hispanic market. Move beyond the statistics and learn how to target media in the fastest-growing demographic in the U.S. 
Speakers include: 

Carlos Santiago, Hispanic marketing expert; 

Juan Carlos Lopez, NY correspondent, CNN En Español; 

Yesenia Torres, chief assignment desk editor, WNJU Telemundo 47; and 

Michael Mathis, executive producer, NBC's "Hispanics Today."
There is no cost to attend.
 
Location:  Thalia's Restaurant, 828 8th Ave., 50th St., New York 
Contact Name/Phone Number:  Sudani Martin, (212) 282-1924 
Contact Email:  sudani_martin@prnewswire.com

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Bloomberg Cocktail Reception 
Date:  March 20,2002 
Time:  6-8 p.m.  
Description:  Bloomberg Media is hosting an inside look at Bloomberg News exclusively for the investor relations community. Meet the journalists behind the world's leading financial news company, including: 

Matthew Winkler, editor-in-chief, Bloomberg News; 

Ron Henkoff, editor-in-chief, Bloomberg Markets magazine; 

Chris Miles, senior editor, Bloomberg Personal Finance magazine; 

Marty Schenker, managing editor, Bloomberg Television & Radio; and 

John McCorry, national news director, Bloomberg News.
Special guest: Anthony Parish, North American editor of Investor Relations magazine.
 
Location:  Bloomberg's headquarters, 499 Park Ave., between 58th and 59th streets, New York 
Contact Name/Phone Number:  Craig Sender, (212) 627-8098, by March 18 
Contact Email:  craig@mkpr.com

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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaaiEMaaRtjoaaaaaab/ 800-MDS-DATA.

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New York
2002 Conference Image Workshops - The Conference Board hosts a series of "branding" workshops April 11-12 presented by marketing and comms. pros from Mastercard, Enterprise IG and Boeing, among others http://click.email-publisher.com/maaaiEMaaRtjpaaaaaab/

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CALIFORNIA 
 PRSA's "At Breakfast With…" 
Date:  March 19,2002 
Time:  8-9 a.m.  
Description:  The Los Angeles chapter of the PRSA is hosting the next in its "At Breakfast With…" series, "Getting Your News on the Newswires." Scheduled speakers include: 

John Hayes, freelancer photographer, Associated Press; 

Jason Leopold, Los Angeles bureau chief, Dow Jones News Service; and 

Arthur Spiegelman, Los Angeles bureau chief, Reuters.
The panelists will focus specifically on how newswire story ideas are generated and how stories are selected. They will also discuss how public relations professionals can add value to this process. 

The cost is $10 for PRSA members, $20 for non-members.
 
Location:  Burson-Marsteller, 1800 Century Park East, Suite 200, Los Angeles 
Contact Name/Phone Number:  Stephanie Cohen, (310) 226-3059 
Contact Email:  abw_prsa@lax.bm.com

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Colorado
Denver
Accounting Treasure Hunt for Investor Relations 
Date: March 18, 2002  
More
Information: http://click.email-publisher.com/maaaiEMaaRtjqaaaaaab/ 
Speaker: Lawrence G. Singleton, PhD, CPA 
Location: Loews Hotel 
City/State: Denver, CO 
Cost: Members: $600
Non-Members: $700  
Description: This popular seminar, designed for NIRI to be highly interactive and participatory, will introduce accounting terms, financial statements and ratio analysis to IRO's with little or no financial background. For more information, click on the URL above and take the self-assessment quiz to help you decide if this seminar is for you. The seminar will be offered again on December 9.

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Writing for Investor Relations 
Date: March 19, 2002  
More
Information: http://click.email-publisher.com/maaaiEMaaRtjraaaaaab/ 
Speaker: Ken O'Quinn 
Location: Loews Hotel 
City/State: Denver, CO 
Cost: Members: $600
Non-Members: $700  
Description: Register for this new hands-on workshop and learn practical tactics to improve your writing skills. You'll gain confidence in tackling a press release, investor fact sheet, or the chairman's letter. This seminar is ideal for finance professionals, new IROs, or anyone who wants to learn how to write more clearly. Class size is limited so register early. You can register on line, or click on the URL above for more information, including the agenda and a registration form that you can print and fax or mail to NIRI. This seminar will be offered again on June 28.

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ILLINOIS

Media Relations Conference - Keynote speeches by NPR's Scott Simon, FEMA's Phillip Cogan, and Nasdaq's Scott Peterson. Reporters from The Wall Street Journal, Washingtonpost.com, Chicago magazine and others will conduct workshops. Topics include crisis comms., PR writing, media training and online media relations, among others. March 20-22 at The Fairmont Hotel. Hosted by Ragan Communications. 800/878-5331 or www.raganinstitute.com. $895. 

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Illinois
Ragan's Strategic Media Relations Conference 
Date:  March 20,2002 
Time:  Three-day conference, March 20-22  
Description:  Ragan Communications is hosting its Fifth Annual Strategic Media Relations Conference. 

The conference will feature over 25 sessions in crisis media relations, pitching techniques, best practices, and media relations for nonprofits and government organizations. Hear how your peers have garnered more ink, managed crises, built their brands and gone global. 

Guest speakers will include journalists from The Wall Street Journal, washingtonpost.com and Modern Healthcare. Scott Simon of National Public Radio will provide a special keynote address. 

Early-bird registration has been extended for readers of Media Insider and subscribers of ProfNet. Through March 8, mention the code "202MI" when registering and pay only $795. 

For more information, visit www.prexec.com or download a brochure at www2.ragan.com/media/pdf/medrel2002.pdf.
 
Location:  Chicago

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MASS
Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
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NEVADA
PRSA Luncheon 
Date:  March 22,2002 
Time:  Noon - 1:15 p.m.  
Description:  The Las Vegas chapter of the PRSA is hosting a luncheon, "A Look Into the Crystal Ball," a glimpse of new and future communication technologies and their impact on PR and advertising. 
Today's consumer faces an overwhelming number of media choices and advertisers have a multitude of ways to target their audience. Personal video recorders (e.g., Tivo), inter-programming devices (e.g., the TV Guide Channel), digital cable and satellite television are just a few examples of new media that are changing the way we do business. 

With so many options available, it's difficult to determine how consumers are obtaining information, which technology is best, and what media opportunities/challenges lay in the future. 

Initiative Media (IM), the world's largest media planning and buying agency, has conducted extensive research on these issues and will share their insights and conclusions. Their presentation, "A Look Into the IM Crystal Ball," is designed to give PR professionals a better understanding of how today's consumers are receiving messages, and tips on how to communicate more effectively. 

The cost is $20 for members, $30 for non-members, and $35 at the door without a reservation. To register, visit www.prsalasvegas.com or e-mail the address below.
 
Location:  Lawry's The Prime Rib (4043 Howard Hughes Parkway), Las Vegas 
Contact Email:  prsa@lasvegas.com

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Ohio

IABC Marketing Resource Expo 
Date:  March 21,2002 
Time:  Registration: 4 p.m.; expo: 4-7:30 p.m.  
Description:  The Dayton chapter of the IABC is hosting "Dayton's Marketing Resource Expo," which combines targeted breakout business communications sessions with a comprehensive gathering of marketing vendors. 
The breakout sessions, focused on branding, direct mail and media buying, will give access to the area's leading professionals specializing in these targeted disciplines. 

The cost is $20 for IABC members and students, and $30 for non-members.
 
Location:  Dayton Convention Center, 22 E. Fifth St., Dayton, Ohio 
Contact Name/Phone Number:  Kimberly Bird, (937) 299-7394, ext. 106 
Contact Email:  kbird@wch-mktg.com

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Washington DC

WMSHCMPR Meeting 
Date:  March 20,2002 
Time:  11:30 a.m. to 2 p.m.  
Description:  The Washington Metropolitan Society for Health Care Marketing and Public Relations is hosting its monthly meeting, "The Power of Radio," featuring Nick Martinelli of Clear Channel Radio Washington. 
The cost is $35 members and guests, and $40 for non-members.
 
Location:  Maggiano's, 5333 Wisconsin Ave, NW, Washington, D.C. 
Contact Email:  troy@fenton.com

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IABC Conference 
Date:  March 21,2002 
Time:  Two-day conference, March 21-22  
Description:  The IABC and Aon Consulting are hosting, "Energizing your Workforce through Effective Communication," a conference for communicators who want to have an impact on ROI. 
With more than 15 sessions, organized into two focused learning tracks (Strategy and Skills & Tactics), this conference will offer strategies and techniques for revitalizing and refocusing your workforce; provide information on learning to operation in the "new normal"; and give you a new perspective and renewed vigor for the challenges ahead. 

The cost is $645 for IABC members, $795 for non-members, and $885 Join & Go. Online registration is available at www.iabc.com/events/energize/index.htm.
 
Location:  Renaissance Washington Hotel, 999 9th Street NW, Washington, D.C. 
Contact Name/Phone Number:  (415) 544-4700 or (800) 776-4222

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Washington State
Seattle
PRSA Meeting 
Date:  March 19,2002 
Time:  8-9 a.m.  
Description:  The Puget Sound chapter of the PRSA is hosting its monthly program, "Internal Communications," in which panelists will talk about communicating with your employees, the tactics of effective internal PR and internal advocacy. 
The cost is $8 for members, $12 for non-members. 
 
Location:  1001 4th Ave. Plaza Building, Lobby Arcade meeting room, Seattle 
Contact Name/Phone Number:  Lindsay Calkins, (206) 624-2414 
Contact Email:  lindsay_calkins@prnewswire.com
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Wanted: Freelance media trainers tjwalker@tjwalker.com

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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

***

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media March 15, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
