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Media-Presentation Tips & IR-PR Info from Media Training Worldwide February 7, 2003

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Don't wear stripes, herringbone, small intricate designs or flashy jewelry. They are hard for a TV camera to pick up on.

2. Smile all the time on camera, especially when someone else is talking. (A slight smile won't really look like a smile; you'll just look confident and relaxed.)

3. Don't say, "that's a great question." Nobody cares about your metacritique on the interview as it is going on. Just politely give your answers.

4. After the interview has taken place, give the reporter your home phone number, pager and cell phone. Tell the reporter to feel free to give you a call anytime about anything--but mean it.

Speaking/Presentation Tips

5. Don't look at the "audience." Instead, focus on one person at a time.

6. Exercise before you speak (even if it is just 10 pushups in your hotel room). Exercise will energize you and help eliminate nervous tension.

7. Never use a speakerphone for conference call presentations-your voice will be much clearer speaking into a handheld receiver.

8. Do not commit a speech to memory. If you sound like you are reading a speech off of the teleprompter in your brain, you will sound just as canned and phony as if you had the script in front of you.

Crisis Communications

9. If you have made a blunder, apologize and say exactly what you are doing to make amends-without waiting to be asked.

10. Make sure your crisis communications plan, including names, numbers and emails of all appropriate media people are on a secure Intranet that can be accessed by password from any computer (in case your office blows up and you have to conduct business from your home or another office).

www.mediatrainingworldwide.com

212-764-4955

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Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI)
http://click.email-publisher.com/maaaPDJaaVSBRaaaaaab/

Public Relations Society of America (PRSA)
http://click.email-publisher.com/maaaPDJaaVSBSaaaaaab/

New York Chapter Public Relations Society of America
http://click.email-publisher.com/maaaPDJaaVSBTaaaaaab/

International Association of Business Communicators (IABC)
http://click.email-publisher.com/maaaPDJaaVSBUaaaaaab/

OdwyerPR.com events page
http://click.email-publisher.com/maaaPDJaaVSBVaaaaaab/

PR News
http://click.email-publisher.com/maaaPDJaaVSBWaaaaaab/

Healthcare Public Relations and Marketing Society
http://click.email-publisher.com/maaaPDJaaVSBXaaaaaab/

Media Training | presentation skill training | media interview trainingmedia coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide February 7, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management