Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media March 1, 2002 TJWalker.com



Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. Drink plenty of water before a TV interview. Otherwise your mouth will become dry and you will lick your lips in a distracting manner.

2. Don't dart your tongue out while you speak or you'll look like a serpent.

3. Don't dodge questions! Answer the question in eight seconds or less and then bridge back to your main message for the next 25 seconds or so.

4. If a reporter asks you a complex, detailed, five-part question, focus on answering the one question that leads you back to talking about your message points.

5. Never assume the camera isn't recording just because the light is off.

Speaking/Presentation Tips

6.  If you freeze for a moment while giving a speech, then take a drink of water--it will seem planned.

7. Don't eat a big meal before speaking, it will make you sleepy and you'll appear to be lacking energy.

8. Don't "dumb" you message down. It takes more intellectual rigor and discipline to communicate in one minute than it does to blab on and on for 10 minutes.

9. Don't try to sound more authoritative by lowering your voice--that will make you harder to hear and you'll sound unprofessional.

10. Don't fiddle with a pen while speaking before an audience--you should have already written your speech. (only an egotist writes down quotes from himself during a speech)

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TJWALKER Media, is a media/presentation training firm specializing in coaching senior executives of public corporations. TJWalker.com

FREE Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences." Simply email SharonAtTJWalker@aol.com with a brief description of your media and presentation training needs over the next year (no obligation).

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Events
New York and National

March 6th TJ Walker's Spokesperson Training 101:
How to Look Good and Do Well on Television No Matter Who's Asking the Questions

The only way to master media relations is by DOING. This is especially true with television. In this workshop, participants -- whether PR practitioners or representatives of their employers or clients -- will spend time on camera answering questions and watching themselves on videotape. They will be in the proverbial media hot seat, the lights in their eyes and the microphone in front of their face. They will also learn the ground rules for appearing on TV to maximum effect. In four hours, they will learn what they need to know and do to meet the press head on and successfully.

More specifically, participants will learn how to develop a message; bridge to message points; handle crisis communications; reduce nervousness; create sound bites; strengthen body language; improve wardrobe; use makeup; and generally master the mechanics of on-air delivery.

Length: Half-Day Workshop
Date: Wednesday, March 6th, 2002
Time: 9:00 AM-1:00 PM
Location: Noonan/Russo Communications, Inc, 220 Fifth Ave at 26th Street (5th Floor) New York, NY.
Instructor: TJ Walker, trainer and media consultant.
For video preview go to: www.tjwalker.com/spokespersontraining.ram
More info at www.tjwalker.com

Cost: $149. Make checks payable to TJ Walker, TJWALKER Media, 488 7th Ave, Suite 4B, New York, NY 10018.

Bonus
Every workshop participant will receive several FREE audio and videos covering "Controlling Your Message in Any Media Interview," "TV Basics-What You HAVE to Know Before Any TV Interview," plus a book "1001 Ways to Wow the Media and Speaking Audiences." They will also receive a free subscription to the TJ Walker Media Tips newsletter.

Workshop is limited to 12 participants only. 
For more information
contact: TJ Walker 212-967-0929
E-mail: sharon@tjwalker.com

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NIRI
Best Practices for International IR 
Date: March 5, 2002  
StartTime: 04:00 PM 
EndTime: 05:00 PM 
TimeZone: Eastern Standard Time  
Speaker: Nancy Hobor and other Panelists 
Location: Conference Call / Webcast Forum 
Cost: Members: $100
Non-Members: $125  
Description: Now might be the best time to turn your sights to Europe or Asia. Join NIRI with this panel of experts to explore issues in international investor relations. 
Register: On-Line Registration http://click.email-publisher.com/maaahUKaaRkjCaaaaaab/

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NIRI
IR for Small Cap Companies - III. Building Credibility 
Date: March 6, 2002  
StartTime: 04:00 PM 
EndTime: 05:30 PM 
TimeZone: Eastern Standard Time  
More
Information: http://click.email-publisher.com/maaahUKaaRkjDaaaaaab/ 
Speaker: Nadine Padilla, Tania Jernigan, Peter Schuman 
Speaker: Smooch Reynolds, Host 
Location: Interactive Web Cast E-learning program 
Cost: Members: $200
Non-Members: $300  
Description: This is the third in a series of 3 programs for IROs in small cap companies. Learn the importance of building credibility for IR within the company as well as in the investment community. Walk away with tactics you can use for competitive intelligence with your peer group. Special pricing: register for all three programs in the series, pay for two. To register, go to: www.digevent.com/events/niri-small-cap.html

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PR Leads Seminar 
Date:  March 7,2002 
Time:  5-6 p.m. EST  
Description:  PR Leads is hosting a teleconference, "Get Booked on Oprah," featuring media coach and marketing expert, Susan Harrow. 
Harrow will share examples of pitches that have worked for guests, and show you how to create yours. You'll learn: 
Oprah's hot buttons; 
The three secrets to creating a hot hook; 
Ways to create irresistible pitches -- in print and on the phone; 
The one mistake you must never make; 
Tips to handling the producer's call so you make the cut; 
Media coaching secrets of the pros -- to get more air time and make your appearance count; 
Answers to your questions (must be submitted in advance, subject to time limits).
The cost is $25 plus long-distance charges incurred by your phone company. For more information, or to register, visit www.prleads.com/html/seminar005.html.
Location:  Teleconference
 
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NIRI
Outlook for the IT Services Services Sector: Opportunities in the Government Marketplace  
Date: March 14, 2002  
StartTime: 11:30 AM 
EndTime: 04:30 PM 
More
Information: http://click.email-publisher.com/maaahUKaaRkjEaaaaaab/ 
Location: City Athletic Club 
City/State: New York , NY 
Description: In this program, jointly planned by NIRI, ITAA and NYSSA, you will hear from leading IT executives, government officials, and top Wall St. analysts about expanded opportunities for IT services firms in the government marketplace. For more information, or to register online, please click on the URL above. You can also download and print a flyer in pdf format by going to: http://click.email-publisher.com/maaahUKaaRkjFaaaaaab/

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Mount & Nadler Incorporated was founded in 1980 and specializes in media campaigns for mutual funds and related financial products.  President Hedda Nadler and Vice President William Bongiorno orchestrate programs with clients to achieve meaningful press coverage. hedda@mountandnadler.com 212-759-4440. 

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AMA Seminar 
Date:  March 18,2002 
Time:  Two-day seminar, March 18-19  
Description:  The American Management Association is hosting, "Successful Branding: Managing Your Brand as an Asset." This two-day seminar will provide a step-by-step approach for managing companies' or clients' brands as strategic assets. 
Participants will learn the necessary steps to understand what their brand stands for and how to determine the role it should play in their overall business strategy. They will also learn how to create a game plan for evolving their brand, build internal support, effectively communicate their brand, and measure the success of their efforts. 

The cost is $1,595 for members, $1,695 for non-members. To register, or for more information, call the number below.
 
Location:  American Management Association, 1601 Broadway, New York 
Contact Name/Phone Number:  (800) 262-9699

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March 5 Webinar to focus on PR Measurement 
Mark your calendars for March 5 at 1:30 p.m. EST for a Webinar on "Quantifying Your Contributions: Measuring the Impact of PR on Your Company's Bottom Line," hosted by PR NEWS and presented by Katie Paine of Delahaye Medialink. This 90-minute seminar, right from your desktop, will focus on the latest developments in the measurement field and what they mean for you. 
For more information and to register go to www.prandmarketing.com/seminars/webinar/paine.htm or contact Amy Urban at aurban@pbimedia.com.

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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaahUKaaRkjGaaaaaab/ 800-MDS-DATA.

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New York
2002 Conference Image Workshops - The Conference Board hosts a series of "branding" workshops April 11-12 presented by marketing and comms. pros from Mastercard, Enterprise IG and Boeing, among others http://click.email-publisher.com/maaahUKaaRkjHaaaaaab/

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CALIFORNIA 
 
Sacramento
IABC Luncheon 
Date:  March 6,2002 
Time:  Registration: 11:30 a.m.; luncheon: noon-1:30  
Description:  The Sacramento chapter of the IABC is hosting its monthly luncheon, "How to Promote Your Company Through Community Relations," featuring Michelle Odell, community relations and events manager at The Sacramento Bee. 
There are many community activities to choose from. The challenge can be deciding which opportunities to pursue and what things will give your company the best visibility. Michelle Odell will discuss how you can promote your company within the community you serve. 

The cost is $25 for members, $30 for prospective members. For more information, or to register, visit the chapter Web site at www.iabc-sac.org.
 
Location:  Andiamo Restaurant, 3145 Folsom Blvd., Sacramento, Calif.

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ILLINOIS
Chicago

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. 

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Media Relations Conference - Keynote speeches by NPR's Scott Simon, FEMA's Phillip Cogan, and Nasdaq's Scott Peterson. Reporters from The Wall Street Journal, Washingtonpost.com, Chicago magazine and others will conduct workshops. Topics include crisis comms., PR writing, media training and online media relations, among others. March 20-22 at The Fairmont Hotel. Hosted by Ragan Communications. 800/878-5331 or www.raganinstitute.com. $895. 

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COLORADO
Denver
Accounting Treasure Hunt for Investor Relations 
Date: March 18, 2002  
More
Information: http://click.email-publisher.com/maaahUKaaRkjIaaaaaab/ 
Speaker: Lawrence G. Singleton, PhD, CPA 
Location: Loews Hotel 
City/State: Denver, CO 
Cost: Members: $600
Non-Members: $700  
Description: This popular seminar, designed for NIRI to be highly interactive and participatory, will introduce accounting terms, financial statements and ratio analysis to IRO's with little or no financial background. For more information, click on the URL above and take the self-assessment quiz to help you decide if this seminar is for you. The seminar will be offered again on December 9.

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MASS

Boston
PCNE Discussion 
Date:  March 5,2002 
Time:  Networking: 6 p.m.; panel and Q&A: 6:45-8 p.m  
Description:  The Publicity Club of New England is hosting, "Tips for Submitting and Winning Bell Ringer Entry," a panel discussion featuring advice and tips from past Bell Ringer award winners. 
Admission is $15. 

[Note: For the first time, PCNE is releasing its Call for Entries via its Web site. Entry forms and instructions are now available online at pubclub.org. Entries are due by 3 p.m., Friday, March 22. The awards will be presented at the Bell Ringer Award Ceremony, Tuesday, June 4, at the Royal Sonesta Hotel in Cambridge, Mass.]
 
Location:  The Place, 2 Broad St., Boston 
Contact Name/Phone Number:  (617) 742-2524 or (781) 224-1925 
Contact Email:  juliepr8@aol.com

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Cambridge
"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
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Minnesota
Minneapolis
Event Title:  DWJ Television Seminar 
Date:  March 1,2002 
Time:  Breakfast: 8 a.m.; seminar: 8:30-10:30 a.m.  
Description:  DWJ Television is hosting a free seminar, "Old Dogs & New Tricks: A Lesson in Broadcast PR." Ross Kirgiss, consumer reporter at KSTP (ABC) Minneapolis, will be the guest speaker. 
Attendees will learn how to use broadcast PR tools -- video news releases, satellite media tours, public service announcements and radio news, webcasting, video and audio streaming, eVNRs and DWJ Digital Delivery®.
 
Location:  Radisson Plaza Hotel Minneapolis, 35 South 7th St., Minneapolis 
Contact Name/Phone Number:  (800) 766-1711, ext. 200 
Contact Email:  seminar2002@dwjtv.com

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TEXAS
Austin
Texas PR Association Annual Conference 
Date:  March 1,2002 
Time:  Three-day conference, March 1-3  
Description:  The Texas Public Relations Association is hosting its annual conference. 
Gather over lunch with PR legends Liz Carpenter and Julian Reed, and take a gander at TV36's "Virtual Newsroom" to see how news decisions are really made. Attendees may also participate in these high-level workshops: 

Keynote by Jim Murphy, CMO of Accenture (formerly Andersen Consulting); 

CEO panel on "Old Economy vs. New Economy," moderated by Alan Weber, founding editor of Fast Company magazine; 

Marketing panel on "Confronting Issues in the Post Sept. 11th Era," moderated by Robert C. Feldman, president & CEO, GCI Group; and 

"Developing the Perfect Crisis-Communications Plan," by crisis experts Don Martin and Al Erwin.
This year's Silver Spur/ Best of Texas award winners will be featured at a banquet on Saturday night, March 2. 

For more information, or to register online, visit: www.tpra.com/profdev/annualconference.html.
 
Location:  Austin Marriott at the Capitol, Austin, Texas

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Dallas
Dallas/IABC (International Association of Business Communicators) is hosting "Crisis Communications: Are You Ready?" presented by Southwest Airlines Director of Public Relations Linda Rutherford. 

Date: Tuesday, March 12 
Time: Registration at 11:15 a.m., networking 11:30 - noon, program begins at noon. 
Location: Crowne Plaza North Dallas/Addison, 14315 Midway Road, Dallas, Texas  75001. 
Cost: $25 for Dallas/IABC members with reservation; $20 for non-members with reservations. Additional $5 for those without reservations.

Reservations: Please make reservations by noon, March 8. E-mail dallasiabc@yahoo.com or call (972) 754-3254. Members may register online at www.dallasiabc.com.

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PRSA Professional Development Seminar 
Date:  March 12,2002 
Time:  7:30-9 a.m.  
Description:  The Austin chapter of the PRSA is hosting, "What Every PR Practitioner Needs to Know About Safe Computing." The guest speaker will be Tom Eades, former global service technical service manager for a 3M telecommunications division and current partner in Nannernoo, a new computer service company specializing in small-office computing in Austin. 
Eades will discuss how to protect your computer and reduce the risk of losing client files, exposing financial and personal information, and losing time and money. He'll provide recommendations on a dozen cost-effective safety strategies and which new software programs can save you from worry and hassle. 

The cost is $15 for members, $25 for non-members. To register, visit www.prsa.austin.org or call the number below.
 
Location:  Hilton Austin North, off I-35 at Highland Mall, 6000 Middle Fiskville Road, Austin, Texas 
Contact Name/Phone Number:  (512) 498-7998 by noon Friday, March 8

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Washington State
Seattle
PRSA Tech 2002 Conference 
Date:  March 3,2002 
Time:  March 3-4  
Description:  The PRSA is hosting the fifth annual Tech 2002 Conference, "Relevance and Resiliency in a Changing World." 
With a focus on strategic and high-level issues, the conference will offer 24 seminars and workshops, with the Monday luncheon/media panel featuring representatives from The Wall Street Journal, TechTV and CRN. 

Presenters include the top echelon of the country's corporations and agencies, including Intel, Xerox, AT&T, Weyerhaeuser, IBM, Microsoft, RealNetworks, Fred Hutchinson Cancer Research Center, Blue Cross Blue Shield, as well as Greg Simon, former Chief Domestic Policy Advisor to Vice President Al Gore. 

Intel's Tracy Koon and Gail Dundas will be discussing "Good Corporate Citizenship" on a global scale. Xerox's Erin Isselmann and HP's Beth Quartarolo, in a separate seminar, will be looking at that issue on a local community basis and how it ties into corporate business objectives. 

In the public affairs track, Bill Oliver, one of AT&T's top corporate communicators, will discuss strategies to bring a campaign focus to public policy issues. Alan Hilburg, a counselor to CEOs will explain the critical importance of a burgeoning field, "litigation communications" gained from developing programs in more than 40 trials. Weyerhaeuser's VP of communications, Montye Male has a perspective about what it takes to win and keep public support, gained from challenging experiences in forest products and technology industries. 

The cost is $325 for members of the Technology Section and Puget Sound chapter, and $350 for PRSA members, if registering by Feb. 8. For more information, or to register online, visit www.tech.prsa.org. 
 
Location:  Sheraton Seattle Hotel and Towers

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Wanted: Freelance media trainers tjwalker@tjwalker.com

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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 www.tjwalker.com tjwalker@tjwalker.com

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from TJWALKER Media March 1, 2002 TJWalker.com

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
