Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media Tips/IR/PR Info from TJWALKER Media February 15, 2002



Contents 1. Presentation Tips 2. IR/PR professional events

TV/Media Tips

1.  If you want to look better in TV interviews, watch other people being interviewed on TV while the volume is OFF.

2. Don't wear bright reds on TV. They "bleed" on camera and are distracting.

3. If you are wearing an earpiece and you lose the volume during a live broadcast interview, quietly state your name and say that you can't hear anything. The producer should be able to hear you and make the necessary changes.

4.  One extra person is Ok, but don't bring an entourage with you to a TV studio.

5. When the TV interview is over, sit still until the producer or host tells you that you are done and may leave.

Speaking/Presentation Tips

6.  Try to sum up your three main messages in 30 seconds. 

7. All additional time, whether it is 2 minutes or one hour, should be used to flesh out your three main points via more examples and case studies.

8. Never start a speech by apologizing for some inadequacy.

9. Avoid salty foods before you speak; they will make you thirsty.

10. If you are turning the lights out during a PowerPoint Presentation, make sure you have a light at the lectern if you are hoping to read any notes.

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TJWALKER Media, is a media/presentation training firm specializing in coaching senior executives of public corporations. http://click.email-publisher.com/maaahi3aaRcOHaaaaaab/

FREE Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences." Simply email SharonatTJWalker@aol.com with a brief description of your media and presentation training needs over the next year (no obligation).

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Join The PR Industry List!
Subscribe to the I-PR Discussion List and join more than 10,000 active PR professionals, amateurs, experts and newbies. I-PR is a professionally moderated discussion list that is recommended as one
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Many leading Internet PR experts are members of the I-PR community, and they are generous in sharing their knowledge with others on the
list. Join Today! http://click.email-publisher.com/maaahi3aaRcOIaaaaaab/

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Young Stars of PR 
Have a colleague under 35 who is making a mark in the PR industry? We want to hear about it! PR NEWS will publish its annual 15 to Watch List of young stars in PR on April 29. Email nominations for the 15 to Watch to pstuntz@pbimedia.com or fax to 301/340-1451.Please include the nominee's name, age, contact information and a brief explanation of why we should include this public relations pro on our list. Please also include your contact information so we may follow up with any questions.
Deadline for nominations is March 11, 2002.

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Workinpr.com (www.workinpr.com) is the strategic career resource and
information hub for the PR industry. Rated "Best of the Net" by About.com,
the Seattle-based company was created to enhance overall recruitment results
for the global public relations industry and is dedicated to helping PR
professionals with their career needs. Workinpr.com offers employers and job
seekers highly customized search capabilities, access to credible PR
industry research and career resources, and high-touch executive-level PR
recruiting services.

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Events
New York and National

March 6th TJ Walker's Spokesperson Training 101:
How to Look Good and Do Well on Television No Matter Who's Asking the Questions

The only way to master media relations is by DOING. This is especially true with television. In this workshop, participants -- whether PR practitioners or representatives of their employers or clients -- will spend time on camera answering questions and watching themselves on videotape. They will be in the proverbial media hot seat, the lights in their eyes and the microphone in front of their face. They will also learn the ground rules for appearing on TV to maximum effect. In four hours, they will learn what they need to know and do to meet the press head on and successfully.

More specifically, participants will learn how to develop a message; bridge to message points; handle crisis communications; reduce nervousness; create sound bites; strengthen body language; improve wardrobe; use makeup; and generally master the mechanics of on-air delivery.

Length: Half-Day Workshop
Date: Wednesday, March 6th, 2002
Time: 9:00 AM-1:00 PM
Location: Noonan/Russo Communications, Inc, 220 Fifth Ave at 26th Street (5th Floor) New York, NY.
Instructor: TJ Walker, trainer and media consultant.
For video preview go to: http://click.email-publisher.com/maaahi3aaRcOJaaaaaab/
More info at www.tjwalker.com

Cost: $99 if you confirm your reservation by email  by February 20th (and if your check has been received by then). After February 20th, $149. Make checks payable to TJ Walker, TJWALKER Media, 488 7th Ave, Suite 4B, New York, NY 10018.

Bonus
Every workshop participant will receive several FREE audio and videos covering "Controlling Your Message in Any Media Interview," "TV Basics-What You HAVE to Know Before Any TV Interview," plus a book "1001 Ways to Wow the Media and Speaking Audiences." They will also receive a free subscription to the TJ Walker Media Tips newsletter.

Workshop is limited to 12 participants only. 
For more information
contact: TJ Walker 212-967-0929
E-mail: tjwalker@tjwalker.com

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NEW YORK and NATIONAL

February 21
NIRI
SMALL CAP COMPANIES.... Note the change of date: February 21st for this event. Save the date, please! This is an after-market event. 
Location: The Hotel InterContinental, 111 East 48th Street
Time: 5:30 p.m.
Cost: $50 for members and $75 for non-members of the New York Chapter 
Register via phone 212.551.1013 or email cleanlists@mindspring.com 
You may prepay on line via MasterCard or Visa by creating an account at PayPal's site at: http://click.email-publisher.com/maaahi3aaRcOKaaaaaab/ 
SMALL CAP IR in a BIG  MARKET
Remember when you were little and you were in a really big class and it was tough to get the teacher's attention unless you were doing something wrong?   Life hasn't changed all that much, has it?   Competing for capital…competing for attention from the buyside and the sellside…competing for attention from the media…competing for your CEO's attention.  WELCOME TO SMALL CAP IR!
JOIN US AS WE CONTINUE OUR SUCCESSFUL ROUNDTABLE SERIES:
Including:  
· Maximizing the IR Budget in a Small Cap Company
BILL WALKOWIAK, LIPPERT/HEILSHORN & ASSOCIATES
· How Small Cap Companies Can Avoid Small-Time Press Coverage
T.J. WALKER, TJ WALKER MEDIA
Tactics for small companies wanting regular national TV radio and print coverage.

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IR for Small Cap Companies - II. Communication Tools 
Date: February 20, 2002  
StartTime: 04:00 PM 
EndTime: 05:30 PM 
TimeZone: Eastern Standard Time  
More
Information: http://click.email-publisher.com/maaahi3aaRcOLaaaaaab/ 
Speaker: David Erickson, Moderator 
Contact: Katherine Philipp 
Email: kphilipp@niri.org 
Location: Interactive Web Cast E-learning program 
Cost: Members: $200
Non-Members: $300  
Description: This is the second in a series of 3 programs for IROs in small cap companies. Topics to be addressed by the panel will include: written communication, one-on-ones, employee communication, and using the Internet. Special pricing: register for all three programs in the series, pay for two. To take advantage of this special "twofer" pricing, please print the registration form and fax it to NIRI at 703-506-3571. The link is http://click.email-publisher.com/maaahi3aaRcOMaaaaaab/

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Mount & Nadler Incorporated was founded in 1980 and specializes in media campaigns for mutual funds and related financial products.  President Hedda Nadler and Vice President William Bongiorno orchestrate programs with clients to achieve meaningful press coverage. hedda@mountandnadler.com 212-759-4440. 

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WEPR Meeting 
Date:  February 27,2002 
Time:  5:30-7 p.m.  
Description:  Women Executives in Public Relations is hosting a meeting featuring Robin Cohn, president of Robin Cohn and Company and author of "The PR Crisis Bible." 
Cohn, an expert on crisis communications, will examine the top PR crises of 2001. 

The cost is $35 for members, $45 for non-members. For more information, visit WEPR's Web site at www.wepr.org.
 
Location:  Porter Novelli, 220 East 42nd Street, 8th Floor, New York 
Contact Name/Phone Number:  info@wepr.org

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IABC/N.Y. Seminar - "Best Practices: How to Create Publications That Get Results," a panel of publishing pros will speak on identifying client needs and developing and executing a targeting strategy. Feb. 28 at TIAA-CREF, 730 Third Ave. at 45th st. $30. Info: nyiabc@aol.com or Carol Wahler, 212/883-0800.

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2002 Conference Image Workshops - The Conference Board hosts a series of "branding" workshops April 11-12 presented by marketing and comms. pros from Mastercard, Enterprise IG and Boeing, among others http://click.email-publisher.com/maaahi3aaRcONaaaaaab/

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PRSA Conference Call 
Date:  February 27,2002 
Time:  Noon EST  
Description:  The Multicultural Section of the PRSA is hosting a 90-minute interactive conference call to discuss "Tactics and Strategies to Reach Arab and Chaldean Audiences." 
Because Arab-Americans and Chaldean-Americans are not recognized as ethnic minorities by the federal government, many organizations have traditionally left these communities out of their diversity initiatives and public relations strategies. However, as the events of Sept. 11 shifted the nation's attention to the Middle East, organizations have begun to realize the need to better understand this crucial market segment. 

Registration is $75 for PRSA Multicultural Section members, $90 for PRSA members and $100 for non-members. To register, or for more information, visit www.multicultural.prsa.org.
 
Location:  Teleconference 
Contact Name/Phone Number:  Alison Calvello, (212) 460-1482 
Contact Email:  alison.calvello@prsa.org

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March 5 Webinar to focus on PR Measurement 
Mark your calendars for March 5 at 1:30 p.m. EST for a Webinar on "Quantifying Your Contributions: Measuring the Impact of PR on Your Company's Bottom Line," hosted by PR NEWS and presented by Katie Paine of Delahaye Medialink. This 90-minute seminar, right from your desktop, will focus on the latest developments in the measurement field and what they mean for you. 
For more information and to register go to www.prandmarketing.com/seminars/webinar/paine.htm or contact Amy Urban at aurban@pbimedia.com.

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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaahi3aaRcOOaaaaaab/ 800-MDS-DATA.

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CALIFORNIA 
 
Los Angeles
PRSA 'At Breakfast With…' 
Date:  February 19,2002 
Time:  8-9 a.m.  
Description:  The Los Angeles chapter of the PRSA, in conjunction with Burson-Marsteller, is hosting the next in its "At Breakfast With…" series, "On the Minds of West Coast Media: Pitching Top-Tier Business Pubs." 
A panel of business bureau chiefs and editors will explore fresh approaches in communicating with business media. Speakers will discuss the types of business news in which they're interested and how best to capture their attention. Panelists include: 
Jeff Daniels, coordinating producer, CNBC; 
Jonathan Friedland, Los Angeles bureau chief, The Wall Street Journal; and 
Seth Lubove, West Coast bureau manager, Forbes.
The cost is $10 for PRSA members, $20 for non-members.
Location:  Burson-Marsteller, 1800 Century Park East, Suite 200, Los Angeles 
Contact Name/Phone Number:  Stephanie Cohen, (310) 226-3059 
Contact Email:  abw_prsa@lax.bm.com

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San Francisco

PRSA Seminar: "Crisis Communication Strategy " - Feb. 25 & 26. Participants will explore a series of crisis communication management problems and strategies while studying management struggles, confusion, dilemmas, and moral challenges managers face.
For more information, go to: http://click.email-publisher.com/maaahi3aaRcOPaaaaaab/

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Announcing TJ Walker's "Quote Doctor" media column appearing each month in Investor Relations Magazine www.irmag.com (debuting March 2002 issue)

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ILLINOIS
Chicago

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. 

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Media Relations Conference - Keynote speeches by NPR's Scott Simon, FEMA's Phillip Cogan, and Nasdaq's Scott Peterson. Reporters from The Wall Street Journal, Washingtonpost.com, Chicago magazine and others will conduct workshops. Topics include crisis comms., PR writing, media training and online media relations, among others. March 20-22 at The Fairmont Hotel. Hosted by Ragan Communications. 800/878-5331 or www.raganinstitute.com. $895. 

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MASS
Cambridge

PCNE Panel Discussion 
Date:  February 20,2002 
Time:  Reception: 6-6:45 p.m.; program: 7-8:30 p.m.  
Description:  The Publicity Club of New England is hosting "Understanding Today's Technology Media," a panel discussion and PR networking event featuring technology media from various high-tech trade publications and top New England newspapers. 
Panelists will include editors from eWeek, Computerworld and Mass High-Tech. PR professionals attending this program will learn tips for pitching high-tech media: What makes a story interesting and newsworthy? What are the best methods to be seen and heard by the media? How has technology reporting changed over the last year, given that many New England high-tech start-ups have gone under? 

The cost is $65 for members, $80 for non-members, and $30 for students. To register, or for more information, visit www.pubclub.org or call the number below by Friday, Feb. 15.
 
Location:  Weber Shandwick, 101 Main Street, Cambridge, Mass. 
Contact Name/Phone Number:  Pub Club, (617) 742-2524 or (781) 224-1925 
Contact Email:  juliepr8@aol.com

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"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
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OHIO

Dayton
PRSA Luncheon 
Date:  February 20,2002 
Time:  Registration: 11:30 a.m.; lunch: 11:45 a.m.  
Description:  The Dayton chapter of the PRSA is hosting a luncheon meeting on getting positive publicity for your organization. Dian Terry, assistant vice president of PR for Teradata, a division of NCR, will share her insights and will provide tips on utilizing data that may already exist in your organization as a media attention-getter. 
Registration is $15 for members, $20 for non-members. 
 
Location:  The Dayton Marriott, Parmizzano's Restaurant, Dayton, Ohio 
Contact Name/Phone Number:  (937) 445-4786, by Feb. 18 
Contact Email:  sporing@downtown-dayton.com

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PENNSYLVANIA

Philadelphia
PRSA seminar: "Strategic Public Relations Planning" - Covers time-tested, strategic PR planning techniques that can and should be adapted to fit all of the situations of professional life. Feb. 22. For more information, go to: http://click.email-publisher.com/maaahi3aaRcOQaaaaaab/

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Wanted: Freelance media trainers tjwalker@tjwalker.com

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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-967-0929 http://click.email-publisher.com/maaahi3aaRcOHaaaaaab/ tjwalker@tjwalker.com

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media Tips/IR/PR Info from TJWALKER Media February 15, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
