Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com December 13, 2001



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Contents 1. Presentation Tips 2. PR/IR professional events

FREE Holiday Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences." All are free simply for filling out and returning the questionnaire at the bottom of this newsletter.

TV/Media Tips

1. Don't wear stripes, herringbone, small intricate designs or flashy jewelry. They are hard for a TV camera to pick up on.

2. Wear makeup. If you don't wear powder on your nose, forehead and face, you will look shiny, oily and plastic.

3. If you are nervous on TV, you are likely to speaker softer and flatter than usual. 

4. Compensate in advance by speaking louder AND with more energy than usual.

5. You need to speak with more range and variety when on camera. If you JUST speak with more volume, you'll seem unnatural.

Speaking/Presentation Tips

1. If you have more than three points, write an article or book, but leave them out of your verbal presentation.

2. Do not commit a speech to memory. If you sound like you are reading a speech off of the teleprompter in your brain, you will sound just as canned and phony as if you had the script in front of you.

3. If you get loud feedback from your microphone, quickly turn it off, walk further away from the speakers, then turn the mic back on.

4. If music is being piped in to the room where you are speaking, ask for it to be shut off.

5. Bring an element of joy to your speaking opportunities. If it's not fun for you, it won't be fun for your audience.

Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaaeSFaaQLxmaaaaaab/ tjwalker@tjwalker.com 

Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaaeSFaaQLxnaaaaaab/ Call 800-MDS-DATA.

Plan NOW to make media training a profit center for your firm in 2002. Call TJ Walker at 212-279-4800 x 2281.

Wanted: PR/IR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaaeSFaaQLxoaaaaaab/

Events
New York and National

HOLIDAY PARTY 
Proceeds will benefit the New York Times 9/11 Neediest Fund
Please come join PRSA-NY and the PR Community to raise funds to aid those affected by the 9/11 tragedy. 100% of all money raised will go to benefit The New York Times 9/11 Neediest Fund. Contributions to the fund will go to help families of both civilians and rescue workers.
Where: ALFREDO of Rome
4 West 49th Street, Rockefeller Center (between 5th and 6th Avenues)
When: Thursday, December 20, 2001
6:00 to 9:00 PM
Drinks and Hors D'oeuvres 
Cost: $60 pre-registration ($75 at the door)
Silent Auction: Fine Art by Jose van Gool (www.goart.com) and 
Liv Marinoff (www.artadvocate.com) 
RSVP BY December 12 to prsanybenefit@hotmail.com or call 212-329-5186. Checks should be made out to PRSA-NY and mailed to VMS, 330 West 42nd Street, 28 FL, New York, NY 10036 Fax: 212-736-0343

PRSA Teleseminar 
Date:  December 19,2001 
Time:  1:30-3 p.m. EST  
Description:  The PRSA, James E. Lukaszewski and Douglas A. Cooper present a 90-minute teleseminar, "In Crisis, In Court: How to Manage High-Visibility Litigation." 
James E. Lukaszewski, APR, Fellow PRSA, chairman, The Lukaszewski Group Inc., and Douglas A. Cooper, Esquire, Ruskin, Moscou, Evans & Faltischek, P.C., will guide you through both the legal and public relations strategies and tactics for leading your management and legal teams through the challenge of moderating and optimizing media coverage. This seminar is about winning in court legally and in the court of public opinion. 
How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality. The program is live and interactive. You will be able to ask questions of Lukaszewski and Cooper, as this is much like a talk-radio program. 
Use a speakerphone and invite your entire staff to attend for one price of $225 per site ($240 for registrations received after Dec. 12). 
For more specific information, or to register, visit www.krm.com/prsa.
Location:  Teleseminar

2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on online and traditional branding, as well as restoring corporate credibility. Jan. 15-16 at the Grand Hyatt. 212/339-0345 

ARIZONA

Phoenix
IABC Workshop 
Date:  January 8,2002 
Description:  IABC Conference Division presents, "Writing for the Wired World," a workshop covering the essentials of writing for online media -- from Web pages to e-mail newsletters, for both internal and external audiences. Attendees will discover the primary reasons for crafting copy in a particular way so readers will pay attention to the message while it is on the screen, along with a wide array of tactics for making on-screen copy readable. 
Additional topics covered are critical elements of online content, the integration of writing and design, and a variety of roles for which writers must be accountable that are not among the print writer's tasks. 
Shel Holtz, ABC, principal of Holtz Communication + Technology, has helped companies synthesize sound communication principals into their online strategies since 1996. He has nearly 25 years of experience in the corporate and consulting worlds, and is the author of the best-selling book, "Public Relations on the Net," in addition to other books, manuals and articles. 
Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.
Location:  Phoenix

CALIFORNIA 
San Francisco

Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. For details: www.ragan.com/mrr or call 800/878-5331.

ILLINOIS

Chicago

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. 

INDIANA

Indianapolis
IABC Program 
Date:  December 18,2001 
Time:  Registration: 11:30 a.m.  
Description:  The Indianapolis chapter of the IABC will host a program on etiquette, "Surviving the Holidays with Grace." Joy Leppert, certified etiquette consultant, will speak about business etiquette, hospitable hosts and gracious guests, and holiday conversation. Admission is $18 for IABC members, $17 for students and $28 for guests. For additional information or to register, visit www.indyiabc.com or call the number below. Location:  Marott, 2625 N. Meridian St., downtown Indianapolis 
Contact Name/Phone Number:  (317) 767-4446

MASSACHUSETTS

Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
TEXAS

Dallas
JANUARY LUNCHEON IS WHAT YOU MAKE IT
Please note corrected location - Blue Mesa on NORTHWEST HWY in Dallas
Back by popular demand is our fourth annual All-Networking Luncheon. We're providing a fun, casual setting designed to get you talking to your counterparts and fellow communicators. Share communication ideas and experiences, job-search advice, holiday stories or New Year's resolutions with your friends and peers. 
Date: 	Tuesday, January 8
Time: 	Registration 11:15 a.m.; lunch and networking begin at 11:30 a.m.
Program: 	Dallas/IABC Networking Luncheon 
Where:	Blue Mesa Grill on Northwest Hwy. - across from Northpark Mall
Cost: 	With reservations: $20 for members; $25 for non-members. (The walk-up price is $5 higher for members and non-members, respectively.)
Reservations:	Please make reservations by 9 a.m., January 3. 
E-mail Adrienne Ciletti at amcillet@jcpenney.com or call 972-431-8760. Members may also register online. 


WASHINGTON, D.C.

IABC Seminar 
Date:  January 11,2002 
Description:  IABC Conference Division presents "21st Century Media Relations," a seminar in which attendees will learn innovative techniques for building an effective Internet newsroom and explore the best practices in online media relations. Learn how the media uses the Internet and how you can use it to your advantage in getting your news out while it's unfolding, rather than after the fact. A sampling of what attendees will learn: how to conduct online news conferences and shareholder meetings, make graphics and backgrounders available on demand, and apply broadcast principles to tell a story. 
Charles Pizzo is a popular speaker who has led seminars throughout the world. He shares his knowledge in an easy-to-understand and non-technical style filled with case studies. In practice, he has developed innovative and award-winning solutions for client projects at the New Orleans-based agency, P.R. PR, Inc., and affiliate of Edelman Public Relations Worldwide. Pizzo is the immediate past IABC chairman, and is also a past chairman of the IABC Research Foundation. 
Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.
Location:  Washington, D.C.

Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com.

***

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com December 13, 2001

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
