Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide November 8, 2002

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. If you are anywhere near a camera, assume it is on and recording every word and action.

2. You need to speak with more range, variety and volume when you are on TV. If you only speak with more volume, you'll seem unnatural.

3. If you want to know how your body language is communicating on TV, then videotape yourself being interviewed and then watch the tape with the volume off.

4. People shouldn't judge you by your appearance, but they will.

Speaking/Presentation Tips

5. You should try to speak from the area of the room that is light the brightest.

6. (After the speech and during questions) Don't say, "That's a good question." It wastes time, doesn't convey anything, and implies that all the other questions are stupid.

7. Don't cut off the questioner and attempt to ask the question for him, just because he's not as quick and as articulate as you are.

Crisis Communications

8. Never say "no comment" (even if you can't comment).

9. During a crisis it is even more important than usual to get back to reporters before their deadlines.

10. Try to find a lawyer who understands the importance of winning in the court of public opinion as well as the legal courtroom.

Visit Media Training Worldwide
www.mediatrainingworldwide.com

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Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI)
http://click.email-publisher.com/maaaDj7aaUlb7aaaaaab/

Public Relations Society of America (PRSA)
http://click.email-publisher.com/maaaDj7aaUlb8aaaaaab/

New York Chapter Public Relations Society of America
http://click.email-publisher.com/maaaDj7aaUlb9aaaaaab/

International Association of Business Communicators (IABC)
http://click.email-publisher.com/maaaDj7aaUlcaaaaaaab/

OdwyerPR.com events page
http://click.email-publisher.com/maaaDj7aaUlcbaaaaaab/

PR News
http://click.email-publisher.com/maaaDj7aaUlccaaaaaab/

Healthcare Public Relations and Marketing Society
http://click.email-publisher.com/maaaDj7aaUlcdaaaaaab/

Free Report "Top 10 Web Site Mistakes! Is your company making them?" Contact True Image Technologies, Inc. (888) 851-8686 or Email djackson@true-image.com
http://click.email-publisher.com/maaaDj7aaUlceaaaaaab/

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Media Training Worldwide is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations.

We provide a premium service. While we do extensive emergency crisis communications training (often with less than an hour's notice), most of our training is geared toward helping executives improve their communication skills systematically, in ways that will benefit them for the rest of their careers.

We don't believe in Band-Aid solutions for presentation training or anything else. We build long-term skills that produce lasting value. Because after the next big speech or TV appearance, there will always be more opportunities to present.

We don't believe that one size fits all when it comes to learning presentation skills. That is why we incorporate video, audio, text and live experience learning for all of our clients.

Media Training Worldwide is recognized for its leadership role. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the Media Training Worldwide Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter).

We are the thought leaders of the presentation training industry. We have created and own more proprietary intellectual content spanning audio, video, text and software presentation training materials than anyone else in the world.

The results? Our clients improve their communications skills quickly and on a continuing basis. Our clients SAVE TIME using our methods and they have the confidence and comfort of knowing they are COMMUNICATING THEIR MESSAGES at every media or speaking opportunity they have.

Media Training Worldwide 12-Step Client Communication Skills Improvement Plan

1. Needs Assessment. Trainee receives extensive questionnaire to assess needs, skill levels, experiences and special requirements.

2. Quote Doctor Diagnostic™ Trainee provides recent media articles where he/she has been quoted. Trainee receives exact analysis of quotes using A Beach Pro™ analytics.

3. Training Book. Trainee receives text of "1001 Ways to Wow the Media and Speaking Audiences."

4. Training Video. Trainee receives 10-minute video "TV Basics" (How to prepare for TV interviews)

5. Training Audio. Trainee receives 10-minute audio "Controlling Your Message" (How to control an interview)

6. Quote Controller™ Software. This program walks the trainee through how to prepare, in a precise way, for any interview. To be used in the training session as well as actual interviews.

7. Conference Call Prep. Trainee speaks with trainer several days before the training session to go over last minute details and preparation.

8. In-Person Video Training Session. Intensive one-on-one video taped exercises and critiques.

Post-Training follow-up

9. Newsletter. Twice-a-month email newsletter giving 10 quick tips on how to improve communication skills.

10. Monthly Training Video/Audio. For a one-year period, the trainee receives a new presentation skills video or audio every month.

11. Online Training School. Trainee has access to a client-only media training web site featuring audio lectures and homework exercises on everything from handling talk radio interviews to satellite interviews.

12. IQommunicate™ Analysis. 30-90 days after the in-person training session, the trainee provides Media Training Worldwide with a video or audiotape of a recent media or speaking appearance. Trainee receives a 25-point quantitative and qualitative analysis of the performance.

Media Training Worldwide's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed.

Yahoo! ranks Media Training Worldwide's affiliate site, TJWALKER.com, as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide)

The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital.

This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list Media Training Worldwide as the source.

Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide November 8, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management