Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com November 30



FREE subscription--send email to tjwalker@tjwalker.com

Contents 1. Presentation Tips 2. PR/IR professional events

FREE Holiday Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences." All are free simply for filling out and returning the questionnaire at the bottom of this newsletter.

TV/Media Tips

1.  Don't say, "that's a great question." Nobody cares about your meta-critique on the interview as it is going on. Just focus on your message and answers.

2. Don't do TV or radio interviews on an empty stomach; your growling stomach will distract you.

3. Don't ask that "the camera be turned off."

4. Don't wear White. It glows and it becomes the most noticeable thing on the TV screen. 

5. Don't wear black; it is too harsh and can suck up all the light. 

Speaking/Presentation Tips

1. Never give a 15-30 minute SPEECH. Instead, give a series of three-minute stories that make a point. Each story should have a setting, dialogue, questions, a problem, a resolution and a point.

2. When speaking to smaller audiences, let people ask questions throughout the presentation. Don't force people to wait until the end.

3. Don't drink milk right before you speak. It will make your mouth have extra mucous and it will be harder to talk. 

4. Don't drink coffee before you speak. You don't need extra caffeine or milk. 

5. If you repeat yourself in an interesting way constantly using different examples, facts and anecdotes, no one will ever accuse you of repeating yourself too often.


Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaaeAPaaQGCaaaaaaab/ tjwalker@tjwalker.com 

Worried about sending mail during the anthrax scare? Call Media Distribution Services (MDS) for the best in "blast" fax and "blast" email reaching the press and other target audiences. 800-MDS-DATA (In NYC, 212-279-4800). Or visit http://click.email-publisher.com/maaaeAPaaQGCbaaaaaab/

Wanted: PR/IR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaaeAPaaQGB7aaaaaab/

Wanted: In-house PR exec with strong entertainment media contacts. Salary 50k. Send resumes to contentstuff@aol.com. 

Events
New York and National


HOW TO SELL PR SERVICES TO CLIENTS PROFITABLY
Co-sponsored by PRSA-NY and PRSA Counselors Academy
This all-day workshop is designed for proprietors of small PR firms, account group supervisors in larger PR firms, and corporate/institutional executives who must sell public relations programs to management. It covers the basic strategy of selling profitable PR programs: how to identify viable prospects, approach them, determine what they really want to buy, and link PR fees to their concerns. Date: Tuesday, December 11, 2001 Place: Ketchum Public Relations
Time: 8:30 A.M. to 5:00 P.M. 711 Third Ave. (between 44th & 45th Sts.)
Note: Continental breakfast, lunch and 17th Floor 
refreshment breaks provided. 
Registration Fees: Members $325; Non-members $395. Organizations sending 3 or more participants are entitled to a 10% discount on each registration fee. Please send all reservations to: PR Skills Workshop, PRSA-NY, 41 Madison Avenue, 5FL, New York, NY 10010, fax to 973-575-1445 or email info@prsany.org. You may pay by check or credit card. Reservations and cancellations will be accepted until noon on December 6, 2001. Substitutions will be accepted until 3:00 p.m. on December 10, 2001. If you do not cancel by the deadline, you remain responsible for the registration fee. 

HOLIDAY PARTY 
Proceeds will benefit the The New York Times 9/11 Neediest Fund
Please come join PRSA-NY and the PR Community to raise funds to aid those affected by the 9/11 tragedy. 100% of all money raised will go to benefit The New York Times 9/11 Neediest Fund. Contributions to the fund will go to help families of both civilians and rescue workers.
Where: ALFREDO of Rome
4 West 49th Street, Rockefeller Center (between 5th and 6th Avenues)
When: Thursday, December 20, 2001
6:00 to 9:00 PM
Drinks and Hors D'oeuvres 
Cost: $60 pre-registration ($75 at the door)
Silent Auction: Fine Art by Jose van Gool (www.goart.com) and 
Liv Marinoff (www.artadvocate.com) 
RSVP BY December 12 to prsanybenefit@hotmail.com or call 212-329-5186. Checks should be made out to PRSA-NY and mailed to VMS, 330 West 42nd Street, 28 FL, New York, NY 10036 Fax: 212-736-0343

NIRI New York Holiday Celebration
Date: Tuesday, December 11th 
Time: 6:00pm
Place:"Jezebel" 630 9th Avenue (45th Street) 
Members: $50 
Not a Member of New York chapter? Fee is $75 
You can prepay on line at
http://click.email-publisher.com/maaaeAPaaQGB8aaaaaab/ click on "Sign Me Up" and press Send Money to cleanlists@mindspring.com

Corporate Brand Management Panel - Industry execs will discuss how brands are identified, built, communicated and managed through a softening economy, lackluster earnings or increasing 'Net competition. Panelists include Ellen Golden, senior VP/director, communication practice, GCI Group; Michael Marino, dir., Manning, Selvage & Lee; Eugene Ritchie, manager, employee comms., Pitney Bowes, and Rebecca Tudor-Holey, GM and creative director, Masius. Nov. 15 at Manning, Selvage & Lee, 79 Madison ave. 7:30 a.m. $70. 212/228-7228, info@prsany.org.

Communications Strategies for Achieving Business Results - New York Women in Comms. and Philip Morris Cos. host a "cocktails and conversations" event Dec. 3 at Philip Morris, 120 Park ave. at 41st st. at 6 p.m. Marilyn Volpe, partner/co-founder, The Madison Consulting Group, willl address workplace scenarios and how to increase your "etiquette quotient" and other comms. techniques. $10. Info: 212/297-2133 or www.nywici.org. 

PR Writing Workshop - PRSA/N.Y. hosts a one-day event led by Robert Weintraub. Topics include what makes PR writing different, rhythm and unity, influencing others, editing, and Internet writing, among others. Attendees should send a press release and pitch letter they have written to rmw.weintraub@mindspring.com. Dec. 6, 8:30 a.m., at Ruder Finn, 301 E. 57th st., between 1st and 2nd aves. Info: 212/228-7228, info@prsany.org.

2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on online and traditional branding, as well as restoring corporate credibility. Jan. 15-16 at the Grand Hyatt. 212/339-0345 

CALIFORNIA 
San Francisco

Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. For details: www.ragan.com/mrr or call 800/878-5331.

ILLINOIS

Chicago

Intranets and Employee Communication Conference - Ragan Comms. hosts Dec. 10-12 at The Fairmont Hotel. Keynote session: How the new intranet at Southwest Airlines keeps 30,000 employees "flying on 'cloud nine'." Other topics include keeping off-site employees connected; how security allows companies to post sensitive data, and creating an effective online communication program. $895. Info: www.raganinstitute.com or 800/878-5331.

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. 

MASSACHUSETTS

Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
WASHINGTON, D.C.

Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com.

***

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Questionnaire

1. How do you currently prepare clients and colleagues before media interviews and speeches?

2. What media/speech training needs will you have in the next year? Do you have any unmet communications training needs not currently addressed by other trainers?

3. What do you look for when hiring a media/speech trainer?

4. Have you hired a media trainer before? What did you like/not like about the trainer? How much did the trainer cost?

5. If you don't use an outside trainer, what could make you want to? What objections do your clients have to using trainers? How could they be overcome?

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7. How can an outside media trainer add more value to your daily operations?

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9. What video or audio training products would be helpful to you?

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12. Do you have any clients or colleagues who might want a FREE Audio "Controlling Your Message in Any Media Interview" 10 minutes, a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes, or a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences?"

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com November 30

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
