Media Training | presentation skill training | media interview training
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Media Tips/PR Info from TJWalker.com November 13



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Contents 1. Presentation Tips 2. PR/IR professional events

FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. Ideal for last minute preparation of clients and colleagues before TV appearances. Free by calling 212-279-4800 Ext. 2281 and telling what your media/presentation training needs will be in the next year. There is NO obligation (even if you have NO media training needs).  

TV/Media Tips

1.  Don't look at the camera unless there is no reporter or host around to speak to and you are specifically told to look at the camera (it is hard to look and sound natural while talking to a machine).

2. Smile slightly all the time on camera, especially when someone else is talking. 

3. If you don't smile, you will look like you are frowning and can't wait to get out of there.

 
4. A slight smile won't really look like a smile; you'll just look confident and relaxed. 

5. Blink. If you don't, you'll look like a robot, or worse, Steve Forbes.

Speaking/Presentation Tips

1. Don't start speaking until everyone else in the room has stopped speaking.

2. If you are running short on time, don't start speaking faster to "squeeze it all in." You might as well start speaking gibberish because your audience will absorb nothing you say.

3. Try to avoid ice in your drinks. Room temperature liquids or warm drinks are relaxing to the throat.

4. Compliments to speakers are almost worthless unless they are highly specific.

5. Whenever possible, get members of your audience to provide written anonymous critiques and reviews of your speeches. People will be more honest and you will get higher quality critiques.


Attention subscribers, to win a FREE advanced copy of TJ Walker's  book, "1001 Ways to Wow the Media and Speaking Audiences," please send the email addresses of three colleagues who would like to be on this newsletter list. Tjwalker@tjwalker.com

Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-279-4800 ext. 2281 www.tjwalker.com tjwalker@tjwalker.com 

Go to www.mdsconnect.com for information on Media Distribution Services (MDS), the nation's largest PR media, printing, mailing, fax and e-mail service.

Wanted: PR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaaejuaaQA3Waaaaaab/

Events
New York and National

NEW YORK
New York

WEPR Annual Meeting and Networking Event - Women Execs. in PR will host Janet Hanson, founder/CEO, Milestone Capital Management, who will discuss women's networking, mentoring, diversity and career development. Nov. 13, 5:45 at Marina Maher Comms., 830 Third ave., between 50th and 51st sts. $45. Info/ reservations: weprevents@aol.com or fax Carmela Cicero Maresca, 212/750-7375.

Corporate Brand Management Panel - Industry execs will discuss how brands are identified, built, communicated and managed through a softening economy, lackluster earnings or increasing 'Net competition. Panelists include Ellen Golden, senior VP/director, communication practice, GCI Group; Michael Marino, dir., Manning, Selvage & Lee; Eugene Ritchie, manager, employee comms., Pitney Bowes, and Rebecca Tudor-Holey, GM and creative director, Masius. Nov. 15 at Manning, Selvage & Lee, 79 Madison ave. 7:30 a.m. $70. 212/228-7228, info@prsany.org.

Institute of PR Awards Dinner - William Novelli, co-founder of Porter Novelli, will give the keynote address at the group's 40th annual event Nov. 15 at the University Club in New York. Novelli is currently the executive director and CEO of the American Assn. of Retired Persons. Awards for PR achievements will be presented at the event, along with a $15,000 scholarship sponsored by Ketchum. $300. Info: 352/392-0280, iprre@grove.ufl.edu. Price includes reception, dinner and lecture. Coctails begin at 6:30. 

PRSA-NY Presents...

Effective Public Relations Strategies in a Crisis Environment: Media Relations, Messages & Fundraising
Monday, November 19, 5:30 pm @ American Heart Association, 122 East 42nd Street
To help PR professionals deal with the challenges in the aftermath of September 11, our panel will discuss creating effective messages for the media and for contributors.
For more information and a registration form, 
http://click.email-publisher.com/maaaejuaaQA3Xaaaaaab/


Meet the Media: Tips to Promote Non-profits - PRSA/N.Y. hosts Sandy Endo, New York 1; Merle English, Newsday; Alyssa Katz, City Limits, and Stacy Palmer, The Chronicle of Philanthropy, Nov. 28 at Ogilvy Worldwide, 909 Third ave., between 54th and 55th, at 5:30. $PR 70, non-members. Info: 212/228-7228, info@prsany.org.

Communications Strategies for Achieving Business Results - New York Women in Comms. and Philip Morris Cos. host a "cocktails and conversations" event Dec. 3 at Philip Morris, 120 Park ave. at 41st St. at 6 p.m. Marilyn Volpe, partner/co-founder, The Madison Consulting Group, will address workplace scenarios and how to increase your "etiquette quotient" and other comms. techniques. $10. Info: 212/297-2133 or www.nywici.org. 

PR Writing Workshop - PRSA/N.Y. hosts a one-day event led by Robert Weintraub. Topics include what makes PR writing different, rhythm and unity, influencing others, editing, and Internet writing, among others. Attendees should send a press release and pitch letter they have written to rmw.weintraub@mindspring.com. Dec. 6, 8:30 a.m., at Ruder Finn, 301 E. 57th st., between 1st and 2nd aves. Info: 212/228-7228, info@prsany.org.

2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on on-line and traditional branding, as well as restoring corporate credibility. Jan 15-16 at the Grand Hyatt. 212/339-0345 or click here for info.

TEXAS
Dallas
Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. November 5-6. For details: www.ragan.com/mrr or call 800/878-5331.


CALIFORNIA 
San Francisco
Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. November 15-16. For details: www.ragan.com/mrr or call 800/878-5331.

ILLINOIS
Chicago
Intranets and Employee Communication Conference - Ragan Comms. hosts Dec. 10-12 at The Fairmont Hotel. Keynote session: How the new intranet at Southwest Airlines keeps 30,000 emlpoyees "flying on 'clound nine'." Other topics include keeping off-site employees connected; how security allows companies to post sensitive data, and creating an effective online communication program. $895. Info: www.raganinstitue.com or 800/878-5331.

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. Click here for info.

MASSACHUSETTS
Cambridge
"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, private crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1950. Info: 781/239-1111.

Michigan
Detroit
IABC Conference Division Seminar 
Date:  November 14,2001 
 IABC Conference Division presents the "Maximizing the Employee-Manager Relationship" seminar, during which attendees will learn to help their organization's front-line managers and supervisors understand and thrive in their roles as their employees' preferred source of information. Roger D'Aprix, ABC, is an IABC Fellow and managing director of D'Aprix and Company, LLC. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.

Missouri
Clayton
PR Newswire Webcasting Workshop 
Date:  November 27,2001 Time:  11 a.m. - 2 p.m.  
Description:  PR Newswire's Chicago bureau is hosting a live webcasting workshop, "Webcasting: What Happens Behind the Scenes." You'll learn about the latest technology and best practices for webcasting, and will get a behind-the-scenes look at a live audio and video webcast. Live technicians and streaming media experts will be on site to answer your questions. 
Individual demonstrations are available on request, from 9-11 a.m. and 2-4 p.m. There is no cost to attend, but space is limited. Please RSVP by Nov. 23. 
For more information, contact Steve Werner, (636) 529-9928 or (800) 346-3329; Joshua Talbott, (312) 297-5106 or (888) 776-6551; or Client Services, (888) 776-6551.
Location:  Radisson Hotel Clayton, 7750 Carondelet Ave., Clayton, Mo.  Contact Email:  rsvp_chicago@prnewswire.com

NEW JERSEY
Morristown
Professional Development Day - PRSA/N.J. hosts comms. pros Nov. 16 at Seton Hall Univ. from 9 a.m. to 2 p.m. Sessions include a keynote address on Democrats, Republicans and the press given by representatives of both political parties' press corps. Dennis Marco, VP, external affairs and corporate comms., Horizon Blue Cross Blue Shield of New Jersey, will discuss the posibility of achieving a positive view of the HMO industry. Morris Blatt, president, On Trac Solutions, will present a session on the relationship between PR and "competitive intelligence." Susan Corrado, director of The Intelligence Group, will speak about PR and the FBI. Info: 973/984-6184.


WASHINGTON, D.C.

IABC Interactive Workshop 
Date:  November 15,2001 
Time:    
Description:  IABC Conference Division presents, "Managing Online Communication," in which attendees will learn how to manage online communication efforts that reflect the way audiences and information interact in cyberspace, and to integrate those efforts into their overall communication plan. 
Attendees will also learn to identify and leverage information sources over which one has little or no control, to use networks to monitor trends and identify issues, to apply traditional communication skills to new information channels, to build and engage in online communities, and to manage the information to help your organization achieve its goals. 

Shel Holtz, ABC, principal of Holtz Communication + Technology, has helped companies synthesize sound communication principals into their online strategies since 1996. He has nearly 25 years of experience in the corporate and consulting worlds, and is the author of the best-selling book, "Public Relations on the Net," in addition to other books, manuals and articles. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at ww.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.

Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com.

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com November 13

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
