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Media-Presentation Tips & IR-PR Info from Media Training Worldwide October 4, 2002

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. If you are being interviewed in a TV studio, you may ask that the TV monitor nearest you be turned off. That way you won't get distracted looking at yourself.

2. Don't use words in an interview that you wouldn't use in a normal conversation.

3. Not only is it a really stupid idea to ask reporters for their questions in advance of an interview, but they aren't going to give them to you.

4. You CAN ask a reporter what the focus or slant is for the interview, and if there are any special areas it might be helpful for you to prepare for in advance of the interview.

Speaking/Presentation Tips

5. When planning your PowerPoint Presentation, plan for what you will do and say in the event that your PowerPoint does not work.

6. Great speakers enter a "zone" where they only "see" one person in their audience at a time, and they have a conversation with just that one person for five seconds.

7. Repetition is important, but if you dramatize your point with a story that has vivid and memorable detail in it, you won't have to repeat yourself.

Crisis Communications

8. In times of crisis, there is a tendency to shun TV media for print journalists. This is done under the erroneous belief that it is harder to control one's message on TV.

9. The media and the public will not process risk in a rational manner.

10. Have the facts on your side, but you'd better have emotion on your side too.

Visit Media Training Worldwide
http://click.email-publisher.com/maaay3caaTPoraaaaaab/

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Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI)
http://click.email-publisher.com/maaay3caaTPosaaaaaab/

Public Relations Society of America (PRSA)
http://click.email-publisher.com/maaay3caaTPotaaaaaab/

New York Chapter Public Relations Society of America
http://click.email-publisher.com/maaay3caaTPouaaaaaab/

International Association of Business Communicators (IABC)
http://click.email-publisher.com/maaay3caaTPovaaaaaab/

OdwyerPR.com events page
http://click.email-publisher.com/maaay3caaTPowaaaaaab/

PR News
http://click.email-publisher.com/maaay3caaTPoxaaaaaab/

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Media Training Worldwide is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations.

We provide a premium service. While we do extensive emergency crisis communications training (often with less than an hour's notice), most of our training is geared toward helping executives improve their communication skills systematically, in ways that will benefit them for the rest of their careers.

We don't believe in Band-Aid solutions for presentation training or anything else. We build long-term skills that produce lasting value. Because after the next big speech or TV appearance, there will always be more opportunities to present.

We don't believe that one size fits all when it comes to learning presentation skills. That is why we incorporate video, audio, text and live experience learning for all of our clients.

Media Training Worldwide is recognized for its leadership role. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the Media Training Worldwide Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter).

We are the thought leaders of the presentation training industry. We have created and own more proprietary intellectual content spanning audio, video, text and software presentation training materials than anyone else in the world.

The results? Our clients improve their communications skills quickly and on a continuing basis. Our clients SAVE TIME using our methods and they have the confidence and comfort of knowing they are COMMUNICATING THEIR MESSAGES at every media or speaking opportunity they have.

Media Training Worldwide 12-Step Client Communication Skills Improvement Plan

1. Needs Assessment. Trainee receives extensive questionnaire to assess needs, skill levels, experiences and special requirements.

2. Quote Doctor Diagnostic™ Trainee provides recent media articles where he/she has been quoted. Trainee receives exact analysis of quotes using A Beach Pro™ analytics.

3. Training Book. Trainee receives text of "1001 Ways to Wow the Media and Speaking Audiences."

4. Training Video. Trainee receives 10-minute video "TV Basics" (How to prepare for TV interviews)

5. Training Audio. Trainee receives 10-minute audio "Controlling Your Message" (How to control an interview)

6. Quote Controller™ Software. This program walks the trainee through how to prepare, in a precise way, for any interview. To be used in the training session as well as actual interviews.

7. Conference Call Prep. Trainee speaks with trainer several days before the training session to go over last minute details and preparation.

8. In-Person Video Training Session. Intensive one-on-one video taped exercises and critiques.

Post-Training follow-up

9. Newsletter. Twice-a-month email newsletter giving 10 quick tips on how to improve communication skills.

10. Monthly Training Video/Audio. For a one-year period, the trainee receives a new presentation skills video or audio every month.

11. Online Training School. Trainee has access to a client-only media training web site featuring audio lectures and homework exercises on everything from handling talk radio interviews to satellite interviews.

12. IQommunicate™ Analysis. 30-90 days after the in-person training session, the trainee provides Media Training Worldwide with a video or audiotape of a recent media or speaking appearance. Trainee receives a 25-point quantitative and qualitative analysis of the performance.

Media Training Worldwide's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed.

Yahoo! ranks Media Training Worldwide's affiliate site, TJWALKER.com, as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide)

The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital.

This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list Media Training Worldwide as the source.

Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips & IR-PR Info from Media Training Worldwide October 4, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management