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Media Tips/PR Info from TJWalker.com October 26th



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Contents 1. Presentation Tips 2. PR/IR professional events

TV/Media Tips

1. If you are anywhere near a camera, assume it is on and recording every word and action. 

2. Don’t wear stripes on TV. 

3. People shouldn’t judge you by your appearance, but they will.  

4. If you do or wear anything distracting on TV, people will remember that and nothing you say. 

5. Every TV anchorman, soap opera actor, sitcom star and talk show host on TV is made up and groomed for TV. Unfortunately, this is whom the TV audience will compare you with. 

Speaking/Presentation Tips

6. The fewer numbers you use in a speech, the better people will remember what you are communicating. 

7. If music is being piped in to the room where you are about to speak, ask for the music to be shut off. 

8. Always be prepared to start your speech early--the previous speaker might not have arrived. 

9. Make sure your handout materials are free of misspellings.

10. Make sure your pants are zipped up. 

Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaadXFaaQvnGaaaaaab/ tjwalker@tjwalker.com

Wanted: PR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaadXFaaQvnHaaaaaab/

Go to http://click.email-publisher.com/maaadXFaaQvnIaaaaaab/ for information on Media Distribution Services (MDS), the nation's largest PR media, printing, mailing, fax and e-mail service.

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Events
New York and National

PR Tuesday Cocktail Reception - PRSA/N.Y. hosts anyone involved or interested in PR, at the Park Avenue Country Club, 381 Park ave. south @ 27th st. Oct. 30 at 6 p.m. Cost is price of your drinks. Door prizes will be given away. 212/228-7228

Economist/MIT professor Lester Thurow will speak on economic trends and forecasts in the aftermath of the Sept. 11 attacks as part of a PRSA and PR Newswire webcast Oct. 29 at 8:40 a.m. from PRSA's int'l conference in Atlanta. Thurow will address long-term forecasts; what causes a recovery and when one can be expected; managing business resources in a downturn, and communications impact from the new vs old economy mix, among other topics. He will also field questions from registered listeners. $75

IABC Workshop Date: October 29,2001 Time: Description: IABC Conference Division presents "Branding from the Inside Out," which will present a framework designed to protect and enhance an organization's reputation by creating alignment between the customer's experience of the brand, employee behaviors and the organization's infrastructure (its people systems). 
Mark Schumann, ABC, is the global communication practice leader for Towers Perrin, with 24 years of corporate communication and consulting experience. He is the winner of 13 Gold Quill awards, a past member of the IABC international board of director and the IABC Research Foundation board of directors. 
Tracy Benson Kirker is the senior consultant in brand alignment for Towers Perrin, with 20 years of experience in the corporate and consulting worlds. She is a frequent speaker at events for IABC, Council on Communication Management, and other communication and brand alignment organizations. 
Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.
Location: New York

PRSA Nov 7th.
Public Relations Impact on the Bottom
Line"This hour-long webcast will bring you up-to-date on the latest developments in PR measurement and evaluation … will discuss the differences between measuring PR at the output, outgrowth, and outcome levels … will offer tips on how to measure in the most cost-effective manner possible … and, also, will feature a number of real-world case histories of PR effectiveness, including several that have won PRSA Bronze Anvil awards for excellence in PR measurement.
http://click.email-publisher.com/maaadXFaaQvnJaaaaaab/

Institute of PR Awards Dinner - William Novelli, co-founder of Porter Novelli, will give the keynote address at the group's 40th annual event Nov. 15 at the University Club in New York. Novelli is currently the executive director and CEO of the American Assn. of Retired Persons. Awards for PR achievements will be presented at the event, along with a $15,000 scholarship sponsored by Ketchum. $300. Info: 352/392-0280, iprre@grove.ufl.edu. Price includes reception, dinner and lecture. Coctails begin at 6:30. 

Looking for Work in the Current Climate - N.Y. Women in Communications host a "cocktails and conversations" event at Philip Morris, 120 Park ave. at 41st st., 6 p.m., Nov. 5. Alexandra Duran, therapist, attorney and founder of Career Transitioning, will present strategies for making careers moves in a tough job market. $10. Info: 212/297-2133 or www.nywici.org.

Meet the Media: New York Times - PRSA/N.Y. hosts a panel discussion for PR pros with editors from the Times, including Alan Krauss, staff editor/Business Day; Janet Piorko, deputy editor/Travel; Mitchell Blumenthal, editor/New Jersey, and Patricia Cohen, editor/Ideas . Nov. 7 at Ogilvy PR Worldwide, 909 Third ave., between 54th and 55th, 5:30. $70, non members. 212/228-7228, info@prsany.org.

Institute of PR Awards Dinner - William Novelli, co-founder of Porter Novelli, will give the keynote address at the group's 40th annual event Nov. 15 at the University Club in New York. Novelli is currently the executive director and CEO of the American Assn. of Retired Persons. Awards for PR achievements will be presented at the event, along with a $15,000 scholarship sponsored by Ketchum. $300. Info: 352/392-0280, iprre@grove.ufl.edu. Price includes reception, dinner and lecture. Coctails begin at 6:30. 
Meet the Media: Tips to Promote Non-profits - PRSA/N.Y. hosts Sandy Endo, New York 1; Merle English, Newsday; Alyssa Katz, City Limits, and Stacy Palmer, The Chronicle of Philanthropy, Nov. 28 at Ogilvy PR Worldwide, 909 Third ave., between 54th adn 55th, at 5:30. $70, non-members. Info: 212/228-7228, info@prsany.org.
Communications Strategies for Achieving Business Results - New York Women in Comms. and Philip Morris Cos. host a "cocktails and conversations" event Dec. 3 at Philip Morris, 120 Park ave. at 4st st. at 6 p.m. Marilyn Volpe, partner/co-founder, The Madison Consulting Group, willl address workplace scenarios and how to increase your "etiquette quotient" and other comms. techniques. $10. Info: 212/297-2133 or www.nywici.org. 
PR Writing Workshop - PRSA/N.Y. hosts a one-day event led by Robert Weintraub. Topics include what makes PR writing different, rhythm and unity, influencing others, editing, and Internet writing, among others. Attendees should send a press release and pitch letter they have written to rmw.weintraub@mindspring.com. Dec. 6, 8:30 a.m., at Ruder Finn, 301 E. 57th st., between 1st and 2nd aves. Info: 212/228-7228, info@prsany.org.
2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on on-line and traditional branding, as well as restoring corporate credibility. Jan 15-16 at the Grand Hyatt. 212/339-0345 or click here for info.
TEXAS

Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. San Francisco November 15-16. Atlanta October 29-30. Dallas November 5-6. Washington October 18-19. For details: www.ragan.com/mrr or call 800/878-5331.

Various Cities - IABC CONFERENCE DIVISION SEMINARS.
IABC Conference Division presents the "Maximizing the Employee-Manager
Relationship" seminar, during which attendees will learn to help their
organization's front-line managers and supervisors understand and thrive in
their roles as their employees' preferred source of information. The
seminars are taking place Oct. 30 in Minneapolis,
Nov. 14 in Detroit, and Jan. 16 in New Orleans.

Events Around the Country

CALIFORNIA 

Los Angeles

Sales and Marketing Enterprise Conference - Sales and mktg. VPs discuss ideas and trends, share opinions with industry pros, network with peers. Attendees receive real-time budgeting and planning information for 2002, meet enterprise software buyers, and hear from the industry's sales and mktg. pros. Speakers include Pamela George; Bruce Richardson, AMR Research, and Ray Lane, Kleiner Perkins, among others. Oct. 28-30 at the Ritz Carlton, Half Moon Bay. Sponsored by AMR Research; Sand Hill Group; Siebel Systems, and Horn Group

San Francisco
Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. November 15-16. For details: www.ragan.com/mrr or call 800/878-5331.

GEORGIA

Atlanta
How Effective Advocacy Can Spur Social Change - Coretta Scott King will discuss that topic during PRSA's annual conference set for The Atlanta Marriott Marquis Hotel. Ambassador and civil rights leader Andrew Young and MIT economics professor Lester Thurow are other keynoters at the Oct. 27-Oct. 30 conference. There will be an opening night gala at the CNN Center, 180 professional development workshops and networking events held at Atlanta's top restaurants. Info at prsa.org.

PRSA International Conference Date: October 27,2001 Time: Four-day conference, Oct. 27-30 Description: The PRSA is going ahead with its 2001 International Conference. Better-than-expected attendance numbers of more than 1,200 registrants from the across the United States and abroad reinforced the decision made last week. Developed months ago, but now more relevant than ever, "The Power of PR in a Changing Marketplace" conference program features MIT economist Lester Thurow, diplomat and political leader Andrew Young and humanitarian Coretta Scott King as keynote speakers. Included in the expanded program are PR professionals from Columbine High School and Oklahoma City to talk about healing a community. An updated travel and tourism session features Washington, D.C., Convention and Tourism Corporation and others discussing how they responded to the terrorist attacks in their cities. 
A new session, "Beyond September 11: A Conversation about the Role of Public Relations in Building a More Tolerant World," has also been added, featuring panelists from the Association of Arab Writers, Zayed University, United Arab Emirates, Kuwait Information Office, Japanese American Society of Colorado and Howard University. 
In addition, the conference includes more professional development offerings than in previous years to reflect the major areas of work in public relations, including strategic planning, crisis communications and issues management. This year's program also has 20 networking events in a new format with pre-conference workshops on Saturday and an earlier start time on Sunday. 
Registrations are now being accepted at www.prsa.org. Hotel reservations can be made by calling (800) 228-9290. Delta Airlines is the official conference airline and can be contacted at (800) 241-6760.
Location: Atlanta Marriott Marquis Hotel, Atlanta

ILLINOIS
IABC Interactive Workshop	
Date: 	November 1,2001
Time: 	
Description: 	IABC Conference Division presents, "Managing Online Communication," in which attendees will learn how to manage online communication efforts that reflect the way audiences and information interact in cyberspace, and to integrate those efforts into their overall communication plan. 
Attendees will also learn to identify and leverage information sources over which one has little or no control, to use networks to monitor trends and identify issues, to apply traditional communication skills to new information channels, to build and engage in online communities, and to manage the information to help your organization achieve its goals. 
Shel Holtz, ABC, principal of Holtz Communication + Technology, has helped companies synthesize sound communication principals into their online strategies since 1996. He has nearly 25 years of experience in the corporate and consulting worlds, and is the author of the best-selling book, "Public Relations on the Net," in addition to other books, manuals and articles. 
Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.
	
	
	
MASSACHUSETTS

Cambridge
"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented Nov. 1-2 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, private crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1950. Info: 781/239-1111.

Nevada
PRSA Workshop Date: October 25,2001 Time: Registration: 8 a.m.; presentation: 8:30-9:30 Description: The Las Vegas chapter of the PRSA is hosting a breakfast workshop, "Creativity -- The Big Gamble?" Andy Green, fellow of the Institute of Public Relations and author of "Creativity in Public Relations,' will present proven systems to make you and your organization more creative and innovative. Green will also provide his thoughts on the brilliant future for the creative PR practitioner. 
The cost is $12 for members, $15 for non-members, and $20 at the door without a reservation. Register by Monday, Oct. 22.
Location: Lawry's the Prime Rib, 4043 Howard Hughes, Las Vegas Contact Email: prsa@lasvegas.com

New Jersey

Consumer and Political Trends Since Sept. 11 - PRSA/N.J. hosts a panel luncheon Oct. 30 at the Madison Hotel, Convent Station, 11:30 a.m. followed by lunch and the program. Panel includes Jim Lustenader, senior VP/Strategic Services, DVC Group, and Adam Geller, president, National Research. Info: 973/984-6184.

Morristown
Professional Development Day - PRSA/N.J. hosts comms. pros Nov. 16 at Seton Hall Univ. from 9 a.m. to 2 p.m. Sessions include a keynote address on Democrats, Republicans and the press given by representatives of both political parties' press corps. Dennis Marco, VP, external affairs and corporate comms., Horizon Blue Cross Blue Shield of New Jersey, will discuss the posibility of achieving a positive view of the HMO industry. Morris Blatt, president, On Trac Solutions, will present a session on the relationship between PR and "competitive intelligence." Susan Corrado, director of The Intelligence Group, will pseak about PR and the FBI. Info: 973/984-6184.

Washington, DC
WMSHCMPR Breakfast Date: October 24,2001 Time: 9-10:30 a.m. Description: The Washington Metropolitan Society for Health Care Marketing and Public Relations is hosting, "Key Elements of a PR-Friendly Web Site," featuring Mark Story, senior associate and Internet strategist with the D.C. office of APCO Worldwide. 
Story will provide an overview of the key elements for a PR-friendly Web site. 
The cost is $20 for members and guests, $25 for non-members.
Location: Radisson Barcelo Hotel, 2121 P Street, NW, Washington, D.C. Contact Name/Phone Number: Troy Petenbrink, (202) 822-5200, ext. 265 Contact Email: troy@fenton.com

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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWalker.com October 26th

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
