Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide October 14, 2003

Nov 6 Workshop - Handling Print Interviews-Getting the exact Quotes You Want Full Day workshop -- see info below

Contents:

1. Presentation tips

2. TV Media Tips

3. Crisis Tips

Speaking/Presentation Tips

1. Rehearsing alone is better than not rehearsing at all, but not nearly as good as rehearsing in front of other people.

2. A speech that READS well will sound HORRIBLE. (You must write for the ear, not the eye)

3. Don’t use a TelePrompTer unless you are willing to spend at least an entire day rehearsing. (If you don’t rehearse, you will sound like a boring, glassy-eyed, drone)

4. Only use humor if it makes a point.

TV/Media Tips

5. It is not important that you repeat your message the same way, word for word, each time.

6. It is not important that you use the same examples each time you present your message.

7. It is important that you stick to the same message points over and over again within any one interview.

8. Don’t say "no comment," unless you want this to appear as your sound bite/quote.

Crisis Communications Tip

9. Never use humor, sarcasm or irony with the media during a crisis.

10. If the subject matter is something you’d rather not talk about, you still need to call back reporters. Otherwise you can be made to look worse and will have no influence on the story.

***

Media Training Worldwide http://click.email-publisher.com/maabykRaa1hloaaaaaab/
212-764-4955

FREE Media and Presentation Training Products catalog, contact info@mediatrainingworldwide.com

Upcoming Training Events

(When RSVPing or asking for more info regarding events, please specify the date and event subject.)

Nov 5 Train the Trainer Free Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 5 TeleSeminar - How to Wow Your Speaking Audiences. 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Nov 5 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Nov 6 Workshop - Handling Print Interviews-Getting the exact Quotes You Want Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

November 21 Public Speaking/Presentation Present Pro Workshop - Full Day Seminar 9:00 a.m. to 5:00 p.m. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 1 & 2 Master Communicator Present Pro™ Workshop - Two Day Seminar 9:00 a.m. to 5:00 p.m. each day - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 3 Survival – Crisis Communication Present Pro™ Workshop - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 3 Give Your Power Point Visual Punch - Power Point Fundamentals Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Dec 3 TeleSeminar - "How to Conduct Telephone Interviews with the Media" 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Dec 3 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 4 Train the Trainer Present Pro™ Workshop - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 5 ExperTV for Authors & Experts Present Pro™ Workshop - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 8 Get Quotable – How to Get the Quotes YOU Want - Present Pro™ Workshop - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 9 Media World Introduction Present Pro™ Workshop – for beginners to media interviews - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 10 Advanced Media World Present Pro™ Workshop – for intermediate and advanced level spokespersons and experts - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 11& 12 A-Z Media Training Present Pro™ Workshop – Comprehensive 2 day training covering all aspects of TV, radio and print interviews - Two Day Seminar 9:00 a.m. to 5:00 p.m. each day - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 15 Presenting 101™ Present Pro Workshop – Beginning Level Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 16 Speaker Pro Present Pro™ Workshop – Advanced Level Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 17 Lights, Camera, Act Natural Present Pro™ Workshop – How to control your message, look & sound your best for any TV interview - Full Day Seminar 9:00 a.m. to 5:00 p.m. - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

December 18 & 19 Power Point Passion Present Pro™ Workshop - Two Day Seminar 9:00 a.m. to 5:00 p.m. each day - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 7 How to Deliver Memorable Sales Presentations Showcase Seminar 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 7 TeleSeminar - Media Basics – Print, TV and Radio - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info.

Jan 7 Cocktail Party Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Jan 8 Workshop - Give Your Power Point Visual Punch - Power Point Fundamentals Full Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

Feb 4 – Showcase for Authors and Experts - 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Feb 4 Teleseminar – TV Basics - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info

Feb 4 Cocktail Party & CD Book Launch – CD Effective Sales Presentations 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

Feb 5. Workshop – Full Day Workshop – Effective Sales Presentations, Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

March 3 Showcase - Master Communicator (Presentation, Media & Crisis) - 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

March 3 Teleseminar – Crisis Communications – When Media Attack - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info

March 3 Cocktail Party & CD Book Launch "Catapulting Your Book to the Best Seller List" Reception 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

March 4 – Catapulting Your Book to the Best Seller List Full Day Workshop for Authors and Experts, Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

April 1 & 2 - Master Communicator-How to Wow the Media and Speaking Audiences.- 2 Day workshop. Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

April 7 Media (TV, Radio & Print) Showcase - 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

April 7 - Teleseminar – How to Overcome the Fear of Public Speaking - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info

April 7 Cocktail Party - 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

May 5 Showcase – When Media Attack Crisis Communication - 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

May 5 Teleseminar – Technical Presentations – How Doctors, Engineers and Other Fact Based Presenters Can Liven Up Their Presentations - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info

May 5 Cocktail Party - 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

May 6 Media (TV, Radio & Print) Full Day Workshop - Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info.

June 2 Showcase Public Speaking/Presentation - 7:30-9:00 AM at the Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

June 2 Teleseminar - Money Talk – How CFOs, Accountants, Stock Brokers and other Number Driven Presenters Can Improve Their Presentations - 1:30-3:00 PM Eastern. Info@mediatrainingworldwide.com for more info

June 2 Cocktail Party - 5:00-7:00 PM Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email RSVP to info@mediatrainingworldwide.com

June 3 When Media Attack Full Day Workshop - . Media Training Worldwide Studios, 110 West 40th Street, Suite 203, New York, NY 10018. Email info@mediatrainingworldwide.com for more info

To schedule your next media or presentation training session, workshop or seminar, please call Media Training Worldwide at 212-764-4955.

Wanted: Partners for promoting media and presentation training seminars. Looking for people or organizations with large databases of individuals with media and presentation training needs. Earn up to $7,000 per seminar promoted. Contact info@mediatrainingworldwide.com.

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Workshop Information and Registration

Are the media advancing your career?

Print Media PresentPro System™

A Media Training Worldwide One-Day Seminar

Become a media savvy communicator every time you speak to reporters!

You can learn to communicate the exact message you want.
Get the print media to use the precise quotes and sound bites you created
Plus, look comfortable and sound confident during all media interviews.

Dear Colleague,

Would you like to advance your career, business or cause every single time you talk to the media? Never again will you fear or dread upcoming interviews. You can stop worrying that your words will be “taken out of context” or that you will be “misquoted.” Most journalists receive four or more years of formal training on how to ask questions and elicit information from you. Isn’t it fair that you receive at least one day of formal training before dealing with reporters? Would you get in the ring with George Foreman without first taking a few boxing lessons?

Public speaking is the number one fear most people have. And talking to the media is a type of public speaking. This fear causes us to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to giving interviews to the New York Times. The results?

Disaster.

Even when the results are less than disastrous, the message and image that come through from the interview are often mixed or fuzzy. This does not have to be your destiny.

There is no greater secret weapon in business than to know how to persuade people of your ideas and mission via the media. This is what you will learn in the Print Media PresentPro System™.

You may already think of yourself as a good communicator, but that is completely irrelevant when it comes to handling the print media. A print media interview is unlike any other conversation you have in your daily life. It is the only conversation where you have absolutely no control over the context of how your words will be presented to the final audience. I will teach you the tricks of the trade so that your message is so sharp, clear and memorable, it won’t matter what the print media do with it!
How do you know what to say to the media? The first thing most executives do is consume valuable hour after hour brainstorming on every single question a reporter could ask. This is a complete waste of time.

I will teach you how to save time by focusing on that over which you have total control: the words and messages that come out of your mouth.

Unfortunately, when you are dealing with the media, having a simple, clear message isn’t good enough; you must learn to speak in sound bites. Are you not quite sure what a sound bite is? Don’t worry, I have a simple 10-step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical report powerless to ignore.

The real test of your print media interview is this: did you get your message across, the exact sound bites or quotes that you planned in advance?

Becoming an excellent media communicator is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.

Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills that translate through the media. Now, you too, can learn the tricks of the masters.

So why do you need to come to the Print Media PresentPro System™ workshop? After all, there are scores of books and videos in your local library on the subject of dealing with the print media. Sadly, reading about how to conduct a print media interview doesn’t work any better than reading about how to ride a bike. Practicing for a print media interview without instant video feedback and critique often makes bad habits become more ingrained.

If you want to learn how to be a better media communicator you have to interview in simulated print media settings—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your performance.

Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.

This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 12 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.

Once you learn the basics of excellent media communication, your body and mind will get more comfortable with the whole media interview process. Your tensions associated with upcoming interview opportunities will gradually melt away. Over time, you will learn to actually enjoy every media opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average communicator. This realization will make every print media opportunity seem like free advertising).

I look forward to working with you.

Sincerely,

TJ Walker
President
Media Training Worldwide

Training Date: November 6, 2003
Time: 9:00 AM to 5:00 PM
Location: Media Training Worldwide, 110 West 40th Street, Suite 203, New York, NY 10018 (between Broadway and 6th Ave.)

The Media Training Worldwide Studio, located in Manhattan’s Times Square District, has the following:
• TV talk show set
• Studio lighting
• Satellite interview set with backdrop
• Executive TelePrompTer
• Virtual Reality Audiences
• Large Monitors
• Video cameras and playback capabilities

Benefits of the print media training workshop
• Get your message out to the print media
• Never be misquoted
• Get the exact quotes you want in the print media
• Command professional respect
• Convey style AND substance
• Reduce the amount of time preparing for interviews
• Eliminate fears
• Reduce tension
• Project leadership

Who should attend?
• Business executives
• Organizational leaders
• Entrepreneurs
• Sales executives
• Spokespersons
• Candidates for Public Office

You will learn how to:
• Develop a message
• Bridge to message points
• Control your message
• Improve body language
• Answer questions
• Identify loaded questions
• Handle hostile interviews
• Prepare for crisis communications
• Deliver repetition
• Be more persuasive
• Get more out of rehearsal
• Reduce nervousness
• Build a print media strategy
• Create sound bites

What situations will this workshop prepare you for?
• Newspaper interviews
• Trade publication interviews
• Editorial board meetings
• Internet interviews
• Telephone interviews
• Press conferences
• Book tours
• Spokesperson training
• Sales presentations
• Depositions
• Regulatory hearings
• Legislative hearings
• Product announcements
• Ambush interviews

Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business communicators sound, then this seminar is not for you.

Program schedule

Module One
Basics of Print Media Interviews
Participants interviewed
Videotaping
Critique

Module Two
Elements of a message development
Participants interviewed
Videotaping
Critique

Module Three
Message bridging techniques
Participants interviewed
Videotaping
Critique

Module Four
Creating sound bites
Participants interviewed
Videotaping
Critique

Program Methodology

The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective print media communication. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee’s performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.

Media Training Worldwide Client List

• Bank of America
• Charles Schwab
• The Hartford
• Federal Express
• Unilever
• Amerada Hess
• Miss Universe Organization
• National Park Service
• National Archives
• Akzo Nobel
• Dun and Bradstreet
• US ARMY
• QUEST
• Ronald McDonald House

Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:

Television
CBS News
ABC News
NBC News
Today Show
CNBC
CNN
CNNfn
Bloomberg TV
Fox News Channel
MSNBC
Court TV

Print
New York Times
Wall Street Journal
Washington Post
Business Week
Time

Radio
National Public Radio
Westwood One
ABC Radio
NBC Radio
Infinity
Mutual

Testimonials

He was able to help my entire team operate more efficiently maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." Michael Gallant, Director of Public Relations for EMC

TJ Walker provided an excellent one-day course, taking trainees through step by step the process of managing the media in a crisis communication situation. He dealt with all the relevant issues in a non-confrontational manner and the difference between our performance from the start to the finish of the day was night and day". Richard Catchpole Akzo Nobel
"The next day the phone started ringing. The local TV station wanted an interview. In 25 minutes, I convened the same brain trust we used last time. In 20 minutes we had three message points. I dreamed up sound bites enroute to the shooting location. The story was the lead on the evening news. Two of the three message points were run." Your training really paid off! Michael Hill, National Park Service
"TJ was able to make me see quickly my strengths and weaknesses in public speaking, and how to correct these faults. My fear of standing before an audience was decreased in one session." Richard York, Richard York Gallery
"Before this training, I was actively avoiding the media. This was bad, even embarrassing, because our parks NEED more profile, but my media experiences had left me uncertain how to conduct myself. Now I can’t wait to set up some media events and tangle with some interviewers!" Myra Harrison, Superintendent Olmsted, Longfellow and Kennedy National Historic Sites.
“The information I learned in a single two day session might have taken me a lifetime to accumulate on my own. The sessions have given me confidence to seek out media opportunities, as well as a real sense of my innate capabilities.”
Carol M. Swain, Professor of Law and Professor of Political Science,
Vanderbilt University
______________________________________________________________________

Seminar fee
$995.00 per person

What will you get?

1. Handbook “1001 Ways to Wow the Media”
2. Video “TV Basics” (How to prepare for TV interviews)
3. Video “TV Tips for Intermediates
4. Video “Telephone Interviews with the Media”
5. Video “Speak in Sound Bites”
6. Yearlong subscription, “Media Training Media/Presentation Newsletter”
7. 30-day unlimited email consultation after the workshop
8. Wallet cards “Top Ten Tips When Preparing for Interviews”
9. Pre-interview stress reliever squeeze ball
10. QuoteController™ software
11. Special Report “The Quote Doctor”
12. Full Year’s use of our Online Media Training School

Early registration bonus
If you register before October 20, 2003, you will receive a FREE Audio, “Controlling your message.”
2nd Bonus—Be one of the first 6 registrants and you can get a previous media interview of yours critiqued (IQommunicate™) in advance of the seminar, if you mail us the tape.
3rd Bonus—25% off our next “Become a Presenting Superstar” training seminar (how to give better speeches).

Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.

Cancellations
You may cancel at anytime up to one week before the seminar and receive a full refund.

Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.

Do you have more questions? Contact: info@mediatrainingworldwide.com or call 800-755-7220.

See Registration form below:

Unable to attend?

Videotapes of the workshop will be available for sale.

Seminar Leader Bio

TJ Walker

TJ Walker is one of the leading presentation/media coaches in America. For the last 20 years, he has trained thousands of CEOs, executives, authors, government officials, and civic leaders on how to be better communicators.
Walker is the author/publisher of more than one dozen presentation and media training books, videos and audios.

A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.

Walker is a magna cum laude graduate of Duke University. He has studied at the HB Acting Studio in Manhattan and guest lectured at the Columbia Graduate School.

Registration Information
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Media Training | presentation skill training | media interview training media coaching | interview coaching | reputation management

Media-Presentation Tips Info from Media Training Worldwide October 14, 2003

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management