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Media Tips/PR Info from TJWalker.com October 15th. 26th
PR Radio TV Network Event This Wednesday-RSVP TODAY info below FREE subscription--send email to Tjwalker@tjwalker.com Contents 1. Presentation Tips 2. PR/IR professional events Media Tips 1. 30 seconds is a good length of time to shoot for in an answer-it's longer than you think. 2. You have 0% control over questions you are asked. 3. You have 100% of the answers given during an interview. 4. If you want total control over a story, buy advertising--don't talk to journalists. 5. Tough questions don't trip people up. Sloppy answers to easy questions are what do people in. Presentation Tips *** 6. Avoid big words when speaking. You won't look smart; you'll just seem pompous. 7. Lecterns are for cowards, don't use them 8. Don't say "um," "uh," or "er," to fill up space between words or sentences. This is not like first grade where you have to color every inch of the paper or you receive a frown from your teacher. 9. Instead of saying "um," "uh," or er, simply pause. Silence can be golden. 10. If you persist in saying "uh" while speaking, then type the word "uh" and write a read "no" symbol slash through it. Place one of these on your computer screen, one on your bathroom mirror and one on the "12" on your watch. Leave them there for a week. After a week, you should be able to catch yourself before the "uhs" pop out of your mouth. Have an upcoming media interview or speech that you need to rehearse? Do you need a crisis communications plan? Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaadKbaaQrzbaaaaaab/ tjwalker@tjwalker.com Visit http://click.email-publisher.com/maaadKbaaQrzcaaaaaab/ Go to http://click.email-publisher.com/maaadKbaaQrzdaaaaaab/ for information on Media Distribution Services (MDS), the nation's largest PR media, printing, mailing, fax and e-mail service. *** PR Radio TV Network Events FREE PR Radio TV Networking Event (www.prradiotvnetwork.com), co-sponsored by Media Distribution Services (www.mdsconnect.com), 6-8 PM at Etoile Restaurant on Wednesday, October 17, 200. Informal networking event for PR/IR professionals in New York City Area. All interested attendees will be interviewed for a TV webcast profiling their agencies or companies. All interviewees will be given a FREE digital copy of their profile interview (retail value $1000) for posting on their web sites and on prradiotvnetwork.com. Free hors d'oeuvre. Cash Bar. Etoile is at 109 East 56th Street between Park and Lexington Avenues. To RSVP or schedule a FREE video interview on the 17th, contact tjwalker@tjwalker.com 212-279-4800 ext. 2281 or Don Bates at dbates@mds-newyork.com. Other Events New York and National Inside PR: Power, Politics & Prima Donnas - A panel discussion including Joe Lockhart, former White House press secretary; Dan Klores, pres., Dan Klores Comms.; Leslee Dart, pres. PMK/HBH PR, and James Abernathy, president and CEO, The Abernathy MacGregor Group. Moderator is Peter Himler, exec. VP and managing director, Burson-Marsteller/New York. Oct. 15 at 7 p.m., at the Time & Life Building's 8th floor auditorium, 1271 Ave. of the Americas at 50th st. Hosted by the Center for Communication. $10. Students and professors admitted free. www.cencom.org. WEPR Fall Speaker Series Date: October 16,2001 Time: 7:30-9 a.m. Description: Women Executives in Public Relations is hosting the next in its fall speaker series, "When 'Normal' Isn't Anymore -- Working for Clients in a Changed Business Environment." A panel of leading editors, book authors and marketing consultants will discuss retaining clients and winning new ones, cold calling, financial planning and the art of marketing yourself -- important areas given the ailing stock market, clients pulling back and companies trimming staffs -- and as we try to move forward from Sept. 11. Panelists include: · Melinda Ligos, editor-in-chief of Sales & Marketing Management and contributing writer to The New York Times; · Tinkerbelle Dougherty, practice consultant in charge of organizing marketing seminars for the American Management Association; · Wendy Weiss, author of "Cold Calling for Women" and "Opening Doors & Closing Sales"; and · Karen Caplan Altfest, financial planner and author of "Keeping Clients for Life." Christina Pagano, president of Pagano & Co. and former manager of media relations at AlliedSignal, will moderate the discussion. The cost is $35 for members, $45 for non-members. Location: Publicis, 4 Herald Square, 950 Sixth Avenue, New York Contact Email: WEPRevents@aol.com IABC Workshop Date: October 29,2001 Time: Description: IABC Conference Division presents "Branding from the Inside Out," which will present a framework designed to protect and enhance an organization's reputation by creating alignment between the customer's experience of the brand, employee behaviors and the organization's infrastructure (its people systems). Mark Schumann, ABC, is the global communication practice leader for Towers Perrin, with 24 years of corporate communication and consulting experience. He is the winner of 13 Gold Quill awards, a past member of the IABC international board of director and the IABC Research Foundation board of directors. Tracy Benson Kirker is the senior consultant in brand alignment for Towers Perrin, with 20 years of experience in the corporate and consulting worlds. She is a frequent speaker at events for IABC, Council on Communication Management, and other communication and brand alignment organizations. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online atwww.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635. Location: New York PRSA Nov 7th. Public Relations Impact on the Bottom Line"This hour-long webcast will bring you up-to-date on the latest developments in PR measurement and evaluation … will discuss the differences between measuring PR at the output, outgrowth, and outcome levels … will offer tips on how to measure in the most cost-effective manner possible … and, also, will feature a number of real-world case histories of PR effectiveness, including several that have won PRSA Bronze Anvil awards for excellence in PR measurement. http://click.email-publisher.com/maaadKbaaQrzeaaaaaab/ Institute of PR Awards Dinner - William Novelli, co-founder of Porter Novelli, will give the keynote address at the group's 40th annual event Nov. 15 at the University Club in New York. Novelli is currently the executive director and CEO of the American Assn. of Retired Persons. Awards for PR achievements will be presented at the event, along with a $15,000 scholarship sponsored by Ketchum. $300. Info: 352/392-0280, iprre@grove.ufl.edu. Price includes reception, dinner and lecture. Coctails begin at 6:30. Rochester (N.Y.) October 18 at the Rochester (N.Y.) Four Points Sheraton, the 2001 PRSA Northeast District Conference is expected to draw more than 150 public relations practitioners from Upstate New York and New England to discuss hot issues in the corporate, agency, and not-for-profit realms. Representatives from The New York Times, C-SPAN, Eastman Kodak Company, Ragan Communications, Schwinn, and The Lewis Letter are slated to speak. Registration information is available by contacting Mike McDougall at 716-288-6900 or mikem@pulleyn.com Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. San Francisco November 15-16. Atlanta October 29-30. Dallas November 5-6. Washington October 18-19. For details: www.ragan.com/mrr or call 800/878-5331. Oct. 22 - Jan. 16, Various Cities - IABC CONFERENCE DIVISION SEMINARS. IABC Conference Division presents the "Maximizing the Employee-Manager Relationship" seminar, during which attendees will learn to help their organization's front-line managers and supervisors understand and thrive in their roles as their employees' preferred source of information. The seminars are taking place Oct. 22 in Vancouver, Oct. 30 in Minneapolis, Nov. 14 in Detroit, and Jan. 16 in New Orleans. Events Around the Country CALIFORNIA Los Angeles PRSA 'At Breakfast With…' Date: October 16,2001 Time: 8-9 a.m. Description: The Los Angeles chapter of the PRSA is hosting the next in its "At Breakfast With…" series, "Pump up the Frequency: Pitching Radio." Some of L.A.'s most experienced radio producers will discuss the ins and outs of radio, often dubbed "the forgotten medium," and how public relations pros can add value to the story-selection process. Panelists include: · Kyle McKinnon, senior producer, "Which Way LA?" and "To the Point," KCRW-FM; · Jackie Oclaray, producer, "Airtalk with Larry Mantle," KPCC-FM; and · Ed Pyle, news executive producer, KNX-AM. The cost is $10 for PRSA members, $20 for non-members. Location: Burson-Marsteller, 1800 Century Park East, Suite 200, Los Angeles Contact Name/Phone Number: Jana Rabenowitz, (310) 226-3059 Contact Email: abw_prsa@lax.bm.com Corporate Brand Management Workshop - Two-day seminar on brand planning, valuation, growth and revival, Oct. 4-5 at the Century Plaza Hotel & Towers. Speakers include Barry Shepard, VP of marketing for Starkist; Pam Johnson, dir. of brand management for Symantec, and David Nolan, senior VP of corporate comms. for JP Morgan Chase. $1,175. Info: Click here or 212/339-0345. Sales and Marketing Enterprise Conference - Sales and mktg. VPs discuss ideas and trends, share opinions with industry pros, network with peers. Attendees receive real-time budgeting and planning information for 2002, meet enterprise software buyers, and hear from the industry's sales and mktg. pros. Speakers include Pamela George; Bruce Richardson, AMR Research, and Ray Lane, Kleiner Perkins, among others. Oct. 28-30 at the Ritz Carlton, Half Moon Bay. Sponsored by AMR Research; Sand Hill Group; Siebel Systems, and Horn Group GEORGIA Atlanta How Effective Advocacy Can Spur Social Change - Coretta Scott King will discuss that topic during PRSA's annual conference set for The Atlanta Marriott Marquis Hotel. Ambassador and civil rights leader Andrew Young and MIT economics professor Lester Thurow are other keynoters at the Oct. 27-Oct. 30 conference. There will be an opening night gala at the CNN Center, 180 professional development workshops and networking events held at Atlanta's top restaurants. Info at prsa.org. PRSA International Conference Date: October 27,2001 Time: Four-day conference, Oct. 27-30 Description: The PRSA is going ahead with its 2001 International Conference. Better-than-expected attendance numbers of more than 1,200 registrants from the across the United States and abroad reinforced the decision made last week. Developed months ago, but now more relevant than ever, "The Power of PR in a Changing Marketplace" conference program features MIT economist Lester Thurow, diplomat and political leader Andrew Young and humanitarian Coretta Scott King as keynote speakers. Included in the expanded program are PR professionals from Columbine High School and Oklahoma City to talk about healing a community. An updated travel and tourism session features Washington, D.C., Convention and Tourism Corporation and others discussing how they responded to the terrorist attacks in their cities. A new session, "Beyond September 11: A Conversation about the Role of Public Relations in Building a More Tolerant World," has also been added, featuring panelists from the Association of Arab Writers, Zayed University, United Arab Emirates, Kuwait Information Office, Japanese American Society of Colorado and Howard University. In addition, the conference includes more professional development offerings than in previous years to reflect the major areas of work in public relations, including strategic planning, crisis communications and issues management. This year's program also has 20 networking events in a new format with pre-conference workshops on Saturday and an earlier start time on Sunday. Registrations are now being accepted at www.prsa.org. Hotel reservations can be made by calling (800) 228-9290. Delta Airlines is the official conference airline and can be contacted at (800) 241-6760. Location: Atlanta Marriott Marquis Hotel, Atlanta ILLINOIS IABC Interactive Workshop Date: November 1,2001 Time: Description: IABC Conference Division presents, "Managing Online Communication," in which attendees will learn how to manage online communication efforts that reflect the way audiences and information interact in cyberspace, and to integrate those efforts into their overall communication plan. Attendees will also learn to identify and leverage information sources over which one has little or no control, to use networks to monitor trends and identify issues, to apply traditional communication skills to new information channels, to build and engage in online communities, and to manage the information to help your organization achieve its goals. Shel Holtz, ABC, principal of Holtz Communication + Technology, has helped companies synthesize sound communication principals into their online strategies since 1996. He has nearly 25 years of experience in the corporate and consulting worlds, and is the author of the best-selling book, "Public Relations on the Net," in addition to other books, manuals and articles. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635. INDIANA October 16,2001 Time: 11:30 a.m. Description: The Indianapolis chapter of IABC is hosting "Revitalize Your Thinking to Thrive and Prosper in a Constantly Changing World," a program on how to change one's thinking to solve problems. Ron Ernst, founder of Leadership Horizons and co-founder of The Resource Center for Executive Transformation, will discuss how to transform the belief patterns that limit one's life, career, relationships and the ability to lead and create the life one wants. Admission is $35 for IABC members, $35 for students and $45 for guests. Location: Marott, 2625 N. Meridian St., downtown Indianapolis Contact Name/Phone Number: (317) 767-4446 MASSACHUSETTS Cambridge "Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented Nov. 1-2 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, private crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1950. Info: 781/239-1111. Vancouver IABC Conference Division Seminar Date: October 22,2001 Time: Description: IABC Conference Division presents the "Maximizing the Employee-Manager Relationship" seminar, during which attendees will learn to help their organization's front-line managers and supervisors understand and thrive in their roles as their employees' preferred source of information. This seminar will arm attendees with proven communication tools to establish a strategy, create an understanding of accountability, and develop an integrated plan for building a multi-level communication infrastructure by using real-world examples and interactive exercises. Roger D'Aprix, ABC, is an IABC Fellow and managing director of D'Aprix and Company, LLC. He has consulted for dozens of Fortune 500 companies and authored numerous books, including the landmark "Communicating for Change" and the best-selling IABC training kits "Face-to-Face: Communicating for Leadership" and "Communication in the 21st Century Workplace." Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635. Location: Vancouver Washington, DC WMSHCMPR Breakfast Date: October 24,2001 Time: 9-10:30 a.m. Description: The Washington Metropolitan Society for Health Care Marketing and Public Relations is hosting, "Key Elements of a PR-Friendly Web Site," featuring Mark Story, senior associate and Internet strategist with the D.C. office of APCO Worldwide. Story will provide an overview of the key elements for a PR-friendly Web site. The cost is $20 for members and guests, $25 for non-members. Location: Radisson Barcelo Hotel, 2121 P Street, NW, Washington, D.C. Contact Name/Phone Number: Troy Petenbrink, (202) 822-5200, ext. 265 Contact Email: troy@fenton.com *** Please send items for calendar to tjwalker@tjwalker.com Please forward to two colleagues To subscribe to this list, send email to tjwalkermedia-subscribe@topica.com This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list TJWalker.com as the source.
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