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Media Tips/PR Info from TJWALKER.com January 2, 2002
FREE subscription--send email to tjwalker@tjwalker.com Contents 1. Presentation Tips 2. PR/IR professional events FREE New Years Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book "1001 Ways to Wow the Media and Speaking Audiences." Simply forward the material at the bottom of this newsletter to five friends. TV/Media Tips 1. If you want to know how you look on TV, videotape yourself being interviewed and then watch the tape with the volume off. 2. If you are being interviewed by remote and there is a TV monitor next to the camera, dont glance over at it to look at yourself while the interview is going on. You will look shifty eyed, nervous and weird. 3. It doesnt matter if your interview is 60 seconds or 60 minutes long. You should communicate everything you need to in the first 30 seconds. Any additional time should be spent expanding your basic points. 4. Dont wear tinted glasses. 5. If you normally wear glasses, get glare proof glasses or have your existing glasses glare proofed. Speaking/Presentation Tips 1. The bigger the room you speak in, the slower you must speak. It takes time for the sound to bounce around the room. 2. If a point you make isn't worth the time it takes to give examples for it, then it's not worth making the point in the first place. 3. If you do have to use notes, don't use them in the first 60 seconds of your speech. 4. If you try to memorize your speech, it will only make you nervous because the chances are so high that you will get off track. 5. Instead, you should familiarize yourself with your message and your stories. Have an upcoming media interview or speech that you need to rehearse? Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaafijaaQRaQaaaaaab/ tjwalker@tjwalker.com Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences. But both have been expensive and cumbersome to use. Video News Releases (VNRs), for example, take weeks to produce and cost $15,000-$25,000 or more. Now, MDS Broadcast Services has developed News Talkers, a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaafijaaQRaRaaaaaab/ Call 800-MDS-DATA. Plan NOW to make media training a profit center for your firm in 2002. Call TJ Walker at 212-279-4800 x 2281. Wanted: PR/IR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaafijaaQRaSaaaaaab/ Events New York and National TJ Walkers Spokesperson Training 101 How to Look Good and Do Well on Television No Matter Who's Asking the Questions The only way to master media relations is by DOING. This is especially true with television. In this workshop, participants -- whether PR practitioners or representatives of their employers or clients -- will spend time on camera answering questions and watching themselves on videotape. They will be in the proverbial media hot seat, the lights in their eyes and the microphone in front of their face. They will also learn the ground rules for appearing on TV to maximum effect. In four hours, they will learn what they need to know and do to meet the press head on and successfully. More specifically, participants will learn how to develop a message; bridge to message points; handle crisis communications; reduce nervousness; create sound bites; strengthen body language; improve wardrobe; use makeup; and generally master the mechanics of on-air delivery. Length: Half-Day Workshop Date: Wednesday, January 16th, 2002 Time: 9:00 AM-1:00 PM Location: Media Distribution Services/Broadcast Services Division, 307 West 36th Street, 8th Floor, New York NY 10018-6496. Instructor: TJ Walker, trainer and media consultant. For more information, go to: http://click.email-publisher.com/maaafijaaQRaTaaaaaab/ For video preview go to: http://click.email-publisher.com/maaafijaaQRaUaaaaaab/ Cost: $99 if you confirm your reservation by email and credit card by January 9th (or if your check has been received by then). After Jan 10th, $149. Make checks payable to MDS Broadcast Services, and mail to TJ Walker, Media Distribution Services/Broadcast Services, 307 West 36th Street, New York, NY 10018-6496. Bonus Every workshop participant will receive several FREE audio and videos covering "Controlling Your Message in Any Media Interview," "TV Basics-What You HAVE to Know Before Any TV Interview," plus a book "1001 Ways to Wow the Media and Speaking Audiences." They will also receive a free subscription to the TJ Walker Media Tips newsletter. Workshop is limited to 12 participants only. Dutch Treat lunch will follow for those interested. At lunch, TJ will continue to answer questions and provide additional insights. For more information contact: TJ Walker at Media Distribution Services. Phone: 1-800-637-3282 (In New York City, 212-279-4800), Ext. 2281. E-mail: tjwalker@mds-newyork.com Hosted by Media Distribution Services, producers of "News Talkers," the low-cost alternative to conventional PR audio and video. For information on MDS, go to www.mdsconnect.com IABC Holiday Party Jan. 9th. 2002 Kick-Off Party: Re-Connect and Celebrate Start your new year on the fast track by attending our networking party. Recognizing that your holidays are full-to-bursting with other engagements, NY/IABC has scheduled this event for January. It's a party with a purpose, as NY/IABC helps you connect personally and professionally with fellow New York communicators. There will be plenty of food and drink, along with fun-filled networking activities. Wednesday, January 9, 2002, 6 - 9pm New Heartland Chop House and Brewery, 127 W. 43rd St. between 6th Ave. and Broadway New York, NY $55 for members, $60 for non-members Call Carol Wahler at 212-883-0800, and send your check (payable to NY/IABC) to: Carol Wahler, Chapter Administrator, NY/IABC 60 East 42nd Street Suite 721 New York, NY 10165 You may also e-mail your RSVP to: nyiabc@aol.com 2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on online and traditional branding, as well as restoring corporate credibility. Jan. 15-16 at the Grand Hyatt. 212/339-0345 IABC 10 Proven Ways to Take Your Work to the Next Level You've heard all the reasons why you should change focus from that of an employee to that of an internal consultant. By upgrading your perceived function from tactical to strategic, you can more easily earn "a seat at the table" where policy is decided and decisions are made. But you may need more tangible advice on how to do so--especially now, when your company, organization or clients are asking for new approaches to address the uncertain economic climate. That's why NY/IABC has invited Alison Davis to share her more than 15 years of experience advising communicators on how to be more successful. Alison has developed a new workshop,"10 Proven Ways to Take Your Work to the Next Level," which is designed to give communicators the information they need most in these trying times. This highly involving, energy-enhancing and practical workshop will give you specific actions you can take immediately to: make a bigger contribution to your organization's success reinforce the strategic value of communication identify opportunities to become even more valuable to your organization or client base Alison Davis is CEO of Davis & Company, a leading employee communication consulting firm that helps clients such as Aetna, Georgia-Pacific, the Great Atlantic & Pacific Tea Company, Pharmacia, Pep Boys, and Wells Fargo Home Mortgage reach, engage and motivate employees. Save the date, and look for more details in the next few weeks. When: Wednesday, January 23, 2002, 6-8pm Where: Ketchum Public Relations, 711 Third Avenue (between 45th and 46th streets) 17th floor Cost: Cost: $25 for members, $30 for non-members To RSVP: Call Carol Wahler at 212-883-0800, and send your check (payable to NY/IABC) to: Carol Wahler, Chapter Administrator, NY/IABC 60 East 42nd Street Suite 721 New York, NY 10165 You may also e-mail your RSVP to: nyiabc@aol.com Best Practices: How to Create Publications That Get Results Creating high-quality, publications that get measurable results is a key component of our profession. It is also a way of life at TIAA-CREF, one of the nation's largest and most progressive pension and investment companies. TIAA-CREF's publications help thousands of investors understand their retirement choices and prepare better for the future. They also set the standard of excellence in the industry. A panel of publications experts from TIAA-CREF, winner of many ACE Awards for Communication Excellence, will show you how they identify client needs, develop a targeted strategy and follow through with pinpoint execution. Alice Oshins, Director of Corporate Communications at TIAA-CREF, will moderate the panel. Buffet lunch will be served. When: February 28th, 2002 Where: TIAA-CREF 730 Third Ave (at 45th St.) New York, NY Cost: To be announced To RSVP: Call Carol Wahler at 212-883-0800, and send your check (payable to NY/IABC) to: Carol Wahler, Chapter Administrator, NY/IABC 60 East 42nd Street Suite 721 New York, NY 10165 You may also e-mail your RSVP to: nyiabc@aol.com PRSA's Association Section Presents Branding Your Association Thursday, January 24, 2002 A 60-minute interactive conference call you & your staff can participate in from your office. Join us at 1 p.m. Eastern 12 p.m. Central 11 a.m. Mountain 10 a.m. Pacific How You Can Join the Call: Only one registration per site is required. Your registration entitles you to one telephone connection to the seminar. Invite as many people as you wish to listen to the seminar on your speaker phone. You must register and receive confirmation in order to join the call. Please be advised: The registrant will receive an email confirmation that gives instructions for joining the call. An evaluation form will be sent to you via email prior to the call. If you do not receive your confirmation within 5 days, please call us at (800) 350-0111. To register fax the completed form to (212) 460-5460, or mail the form to PRSA, Attn: Association Section Registration, 33 Irving Place, New York, NY 10003-2376. Don't miss this valuable session -- register by January 17, 2002. If you have questions about our upcoming interactive session, please call Heather OfConnor at (212) 460-1438. Register today! ARIZONA Phoenix IABC Workshop Date: January 8, 2002 Description: IABC Conference Division presents, "Writing for the Wired World," a workshop covering the essentials of writing for online media -- from Web pages to e-mail newsletters, for both internal and external audiences. Attendees will discover the primary reasons for crafting copy in a particular way so readers will pay attention to the message while it is on the screen, along with a wide array of tactics for making on-screen copy readable. Additional topics covered are critical elements of online content, the integration of writing and design, and a variety of roles for which writers must be accountable that are not among the print writer's tasks. Shel Holtz, ABC, principal of Holtz Communication + Technology, has helped companies synthesize sound communication principals into their online strategies since 1996. He has nearly 25 years of experience in the corporate and consulting worlds, and is the author of the best-selling book, "Public Relations on the Net," in addition to other books, manuals and articles. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635. Location: Phoenix CALIFORNIA San Francisco Fraser Seitel's A-to-Z Guide to: Guerrilla Media Relations - In this two-day workshop, you'll discover how to get the coverage you want in a roller-coaster economy. This event features proven tactics, outside-the-box strategies and hard-nosed case studies from companies that survive and thrive in today's media feeding frenzy. For details: www.ragan.com/mrr or call 800/878-5331. ILLINOIS Chicago IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. MASSACHUSETTS Cambridge "Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111. TEXAS Dallas JANUARY LUNCHEON IS WHAT YOU MAKE IT Please note corrected location Blue Mesa on NORTHWEST HWY in Dallas Back by popular demand is our fourth annual All-Networking Luncheon. Were providing a fun, casual setting designed to get you talking to your counterparts and fellow communicators. Share communication ideas and experiences, job-search advice, holiday stories or New Years resolutions with your friends and peers. Date: Tuesday, January 8 Time: Registration 11:15 a.m.; lunch and networking begin at 11:30 a.m. Program: Dallas/IABC Networking Luncheon Where: Blue Mesa Grill on Northwest Hwy. across from Northpark Mall Cost: With reservations: $20 for members; $25 for non-members. (The walk-up price is $5 higher for members and non-members, respectively.) Reservations: Please make reservations by 9 a.m., January 3. E-mail Adrienne Ciletti at amcillet@jcpenney.com or call 972-431-8760. Members may also register online. WASHINGTON, D.C. IABC Seminar Date: January 11,2002 Description: IABC Conference Division presents "21st Century Media Relations," a seminar in which attendees will learn innovative techniques for building an effective Internet newsroom and explore the best practices in online media relations. Learn how the media uses the Internet and how you can use it to your advantage in getting your news out while it's unfolding, rather than after the fact. A sampling of what attendees will learn: how to conduct online news conferences and shareholder meetings, make graphics and backgrounders available on demand, and apply broadcast principles to tell a story. Charles Pizzo is a popular speaker who has led seminars throughout the world. He shares his knowledge in an easy-to-understand and non-technical style filled with case studies. In practice, he has developed innovative and award-winning solutions for client projects at the New Orleans-based agency, P.R. PR, Inc., and affiliate of Edelman Public Relations Worldwide. Pizzo is the immediate past IABC chairman, and is also a past chairman of the IABC Research Foundation. Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635. Location: Washington, D.C. Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com. *** Please send items for calendar to tjwalker@tjwalker.com Please forward to two colleagues To subscribe to this list, send email to Tjwalker@tjwalker.com This list is NOT copyrighted. You may re-use any of the newsletter contents, but please list TJWalker.com as the source. Please cut and paste the remaining text info regarding media training and email it to 5 colleagues. Please CC to tjwalker@tjwalker.com. Please send your name, phone number and address to tjwalker@tjwalker.com to receive your free AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book "1001 Ways to Wow the Media and Speaking Audiences." TJ Walker Media/Presentation Training, Seminars, Workshops & Lectures One-On-One Training ItsShowTime Trainee will learn how to communicate a message on TV, look and sound his/her best, be confident, and speak in sound bites. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. SmootherTalker Trainee will learn how to craft and deliver a memorable speech or presentation to any audience. How to connect with an audience, convey confidence and create strong eye contact. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. QuoteKing Trainee will learn how to turn any message point into a sizzling quote for newspapers, magazines and trade press, plus sound bites for radio and TV. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. Small Group Seminars and Workshops (2-15 people) SpokespersonTraining101 Participants will learn how to be an effective spokesperson at press conferences and for TV interviews. How to create and stay on message, speak in sound bites and control any media opportunity. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. PresentPro Participants will learn how to present in a memorable and dynamic manner. Preparation for speeches, sales pitches, new business presentations and employee communications. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. QuoteController Participants will learn how to control which quotes will be used in newspaper and trade publications. Spokespersons in different offices can all communicate the same message to the media. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. SpeakClear Participants will learn how to avoid jargon and industryspeak. More effective sale presentations, PowerPoint and panel discussions. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. CrisisDeflator Participants will create their own crisis communications plan. The 10 essential steps. How to stay on message and be calm in tough times. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided. Large Groups (16-1000plus) The Media and (your industry) Today Analysis and perspective on media trends affecting the economy and your industry by a media insider. Keynote address (20-50 minutes) On location. Training video, audio and book provided. How the Media REALLY Work A behind the scenes look at how big stories are shaped by the media. 20-90 minutes. On location. Training video, audio and book provided. 10 Tips for Conquering the Media Practical tips on how you can affect the news coverage in your industry. 20-90 minutes. On location. Training video, audio and book provided. TJ Walker has trained and rehearsed more than 1000 CEOs, executives, authors, politicians, doctors, attorneys, and civic leaders over the last 15 years. Walker has appeared on more than 2000 TV and radio news/talk programs including MSNBC, Fox news Channel, Court TV, NBC Radio and National Public Radio. He is the producer and host for the PR Radio TV Network. www.tjwalker.com tjwalker@tjwalker.com 212-279-4800 x2281
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