Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management

Media Tips/PR Info from TJWALKER.com January 14, 2002



FREE subscription--send email to tjwalker@tjwalker.com

Contents 1. Presentation Tips 2. PR/IR professional events

FREE New Year's Gift-Pack for TJ Walker newsletter subscribers. You will receive a FREE AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences." Simply forward the material at the bottom of this newsletter to five friends.
 
TV/Media Tips

1. When you are on TV, don't look up at the ceiling when you are thinking what to say; you'll look like you are BSing.

2. Look down if you need to look away for a moment. You'll look thoughtful.

3. You can't count on the makeup department at TV stations or networks--they might be busy, at lunch, or in a bad mood.  Be prepared to do your own makeup.

4. Always wear at least a light coat of powder on your face--men and women. Otherwise, you'll look shiny and oily.

5. Pump the talk show producer for as much info on how the issues will be presented, what other guests will be appearing and what position you are expected to fill. But don't take a position on an issue just because a producer says that's what the show is looking for.

Speaking/Presentation Tips

6. Write your introduction briefly and present only information about yourself that is of interest to the audience and relevant to why you were asked to speak.

7. Ask the person introducing you to ask the audience to turn off their cell phones.

8. Don't give dictionary definitions unless you want people to feel like they are in the first grade.

9. If you type out your notes, make sure the letters are large.

10. Don't use all caps--it is easier on the eye to have the variation of upper and lower case.

Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-279-4800 ext. 2281 http://click.email-publisher.com/maaafFzaaQVNKaaaaaab/ tjwalker@tjwalker.com 

Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences.  But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000  or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://click.email-publisher.com/maaafFzaaQVNLaaaaaab/ 800-MDS-DATA.

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Plan NOW to make media training a profit center for your firm in 2002. Call TJ Walker at 212-279-4800 x 2281.

Wanted: PR/IR professionals for profile TV interviews. Call 212-279-4800 ext. 2281. Visit http://click.email-publisher.com/maaafFzaaQVNNaaaaaab/

Events
New York and National

Jan 16th TJ Walker's Spokesperson Training 101
How to Look Good and Do Well on Television No Matter Who's Asking the Questions

The only way to master media relations is by DOING. This is especially true with television. In this workshop, participants -- whether PR practitioners or representatives of their employers or clients -- will spend time on camera answering questions and watching themselves on videotape. They will be in the proverbial media hot seat, the lights in their eyes and the microphone in front of their face. They will also learn the ground rules for appearing on TV to maximum effect. In four hours, they will learn what they need to know and do to meet the press head on and successfully.

More specifically, participants will learn how to develop a message; bridge to message points; handle crisis communications; reduce nervousness; create sound bites; strengthen body language; improve wardrobe; use makeup; and generally master the mechanics of on-air delivery.

Length: Half-Day Workshop
Date: Wednesday, January 16th, 2002
Time: 9:00 AM-1:00 PM
Location: Media Distribution Services/Broadcast Services Division, 307 West 36th Street, 8th Floor, New York NY 10018-6496.
Instructor: TJ Walker, trainer and media consultant.
For more information, go to: http://click.email-publisher.com/maaafFzaaQVNOaaaaaab/
For video preview go to: http://click.email-publisher.com/maaafFzaaQVNPaaaaaab/

Cost: $99 if you confirm your reservation by email and credit card by January 9th (or if your check has been received by then). After Jan 10th, $149. Make checks payable to MDS Broadcast Services, and mail to TJ Walker, Media Distribution Services/Broadcast Services, 307 West 36th Street, New York, NY 10018-6496.

Bonus
Every workshop participant will receive several FREE audio and videos covering "Controlling Your Message in Any Media Interview," "TV Basics-What You HAVE to Know Before Any TV Interview," plus a book "1001 Ways to Wow the Media and Speaking Audiences." They will also receive a free subscription to the TJ Walker Media Tips newsletter.

Workshop is limited to 12 participants only. Dutch Treat lunch will follow for those interested. At lunch, TJ will continue to answer questions and provide additional insights.

For more information
contact: TJ Walker at Media Distribution Services.
Phone: 1-800-637-3282 (In New York City, 212-279-4800), Ext. 2281.
E-mail: tjwalker@mds-newyork.com

Announcing TJ Walker's "Quote doctor" media column appearing each month in Investor Relations Magazine www.irmag.com (debuting March 2002 issue)

2002 Corporate Image conference - Presented by the Conference Board, the event features strategies from "the world's most innovative companies" and covers corporate branding, brand equity management, Internet branding, and other topics. Keynote sessions will focus on online and traditional branding, as well as restoring corporate credibility. Jan. 15-16 at the Grand Hyatt. 212/339-0345 

IABC
10 Proven Ways to Take Your Work to the Next Level
You've heard all the reasons why you should change focus from that of an employee to that of an internal consultant. By upgrading your perceived function from tactical to strategic, you can more easily earn "a seat at the table" where policy is decided and decisions are made. But you may need more tangible advice on how to do so--especially now, when your company, organization or clients are asking for new approaches to address the uncertain economic climate. That's why NY/IABC has invited Alison Davis to share her more than 15 years of experience advising communicators on how to be more successful. Alison has developed a new workshop,"10 Proven Ways to Take Your Work to the Next Level," which is designed to give communicators the information they need most in these trying times. This highly involving, energy-enhancing and practical workshop will give you specific actions you can take immediately to: 
· make a bigger contribution to your organization's success 
· reinforce the strategic value of communication 
· identify opportunities to become even more valuable to your organization or client base 
Alison Davis is CEO of Davis & Company, a leading employee communication consulting firm that helps clients such as Aetna, Georgia-Pacific, the Great Atlantic & Pacific Tea Company, Pharmacia, Pep Boys, and Wells Fargo Home Mortgage reach, engage and motivate employees. 
Save the date, and look for more details in the next few weeks. 
When: 	Wednesday, January 23, 2002, 6-8pm
Where: 	Ketchum Public Relations, 
711 Third Avenue (between 45th and 46th streets) 
17th floor
Cost:	Cost: $25 for members, $30 for non-members
To RSVP: 	Call Carol Wahler at 212-883-0800, and send your check (payable to NY/IABC) to: 
Carol Wahler, Chapter Administrator, NY/IABC 
60 East 42nd Street
Suite 721 
New York, NY 10165
You may also e-mail your RSVP to: nyiabc@aol.com 

Women Executives in PR Event - Sybil Evans, conflict coach and author of Hot Buttons: How to Resolve Conflict and Cool Everyone Down will discuss the characteristics of "hot-button pushers" and "cooler off-ers" along with the five basic steps to conflict resolution for business, colleagues and family. $45/non-members. Jan. 23, 5:45 p.m. at Burson-Marsteller, 230 Park ave. so. at 19th st. Info/RSVP: weprevents@aol.com or fax Carmela Cicero Maresca, 212/750-7375.

PCNY Meeting 
Date:  January 23,2002 
Time:  Noon - 2 p.m.  
Description:  The Publicity Club of New York is hosting "Week In, Week Out -- Working with Weekly Magazine Journalists." The cost is $40 for members, $55 for non-members; corporate sponsorships at member rate. Location:  3 West Club, 3 West 51 St. at Fifth Ave., New York 
Contact Name/Phone Number:  (212) 978-PCNY, by Jan. 21 
Contact Email:  pcnyevents@aol.com

Best Practices: How to Create Publications That Get Results 
Creating high-quality, publications that get measurable results is a key component of our profession. It is also a way of life at TIAA-CREF, one of the nation's largest and most progressive pension and investment companies. TIAA-CREF's publications help thousands of investors understand their retirement choices and prepare better for the future. They also set the standard of excellence in the industry. A panel of publications experts from TIAA-CREF, winner of many ACE Awards for Communication Excellence, will show you how they identify client needs, develop a targeted strategy and follow through with pinpoint execution. Alice Oshins, Director of Corporate Communications at TIAA-CREF, will moderate the panel. Buffet lunch will be served.
When: 	February 28th, 2002
Where: 	TIAA-CREF
730 Third Ave (at 45th St.)
New York, NY
Cost:	To be announced
To RSVP: 	Call Carol Wahler at 212-883-0800, and send your check (payable to NY/IABC) to: 
Carol Wahler, Chapter Administrator, NY/IABC 
60 East 42nd Street
Suite 721 
New York, NY 10165
You may also e-mail your RSVP to: nyiabc@aol.com 


PRSA's Association Section Presents
Branding Your Association
Thursday, January 24, 2002
A 60-minute interactive conference call you & your staff can participate in from your office.
Join us at
1 p.m. Eastern
12 p.m. Central
11 a.m. Mountain
10 a.m. Pacific
How You Can Join the Call:
Only one registration per site is required. Your registration entitles you to one telephone connection to the seminar. Invite as many people as you wish to
listen to the seminar on your speaker phone. You must register and receive confirmation in order to join the call. Please be advised: The registrant will
receive an email confirmation that gives instructions for joining the call. An evaluation form will be sent to you via email prior to the call. If you do not
receive your confirmation within 5 days, please call us at (800) 350-0111. To register fax the completed form to (212) 460-5460, or mail the form to
PRSA, Attn: Association Section Registration, 33 Irving Place, New York, NY 10003-2376. Don't miss this valuable session -- register by January 17, 2002.
If you have questions about our upcoming interactive session, please call Heather O'Connor at (212) 460-1438.
Register today! 

Feb. 14 Presentation Excellence Seminar
You're invited to attend an interactive, knowledge-packed seminar at which our presentation experts share insights, skills and techniques to help you deliver confident, powerful and persuasive presentations. 
Special Opportunity:  Meet Peter Kash, author of the exciting new book, Make Your Own Luck!  Mr. Kasha has recently appeared on CNN-FN and other popular talk shows. 
TOPICS & PRESENTERS 
Succeeding Through Failure
 Peter Kash
Ace Your Next Television Interview           TJ Walker 
Sounding the Corporate Bugle (TM) Victoria Sharp 
Ignite Power, Productivity and Profits in Your Tradeshow Process!  Allan Nosel 
This seminar is part of the 2002 PRESENTATION MASTERY SEMINAR AND CERTIFICATE PROGRAM which enables business communicators to improve the presentation skills they already use and acquire new ones. 
Love yourself on Valentine's Day!  Treat yourself or a friend to a seminar. 
February 14, 2002
8 AM - NOON
The Williams Club, 24 East 39th Street, NYC 
Click Here for Program and Registration Details.  
http://click.email-publisher.com/maaafFzaaQVNQaaaaaab/

ARIZONA
PRSA Professional Development Seminar 
Date:  February 11,2002 
Time:  9 a.m. - 5 p.m.  
Description:  The PRSA is hosting a professional development seminar, "Media Relations: Building Relationships to Deliver Your Message." 
Participants will learn how to deliver the information the news media needs in the format it requires. The seminar will present techniques for working with both print and electronic media that will help you develop and maintain media relationships and maximize coverage. You'll also learn to play a leadership role with your senior management to accomplish the mission. 

James L. Fetig, APR, director of national media relations, Lockheed Martin Corporation, Bethesda, Md., will lead the seminar. Prior to his current position, Fetig was assistant White House press secretary for foreign affairs, director for public affairs for the National Security Council and a military public affairs officer. He has also served corporate clients as an agency executive. 

The cost is $365 for PRSA members, $465 for non-members, and includes seminar materials, lunch and CEU credit. A discount is available to organizations registering three or more persons from the same organization for the same seminar. 

For more information, or to register, visit www.prsa.org/pd/70009.html, or call the number below.
 
Location:  Phoenix 
Contact Name/Phone Number:  Professional Resource Center, (212) 460-1459

CALIFORNIA 
Event Title:  Inkfest Media Relations Conference 
Date:  January 22,2002 
Time:  Registration: 8:30 a.m.; program: 9-5  
Description:  Sierra Communications and Best Public Relations are hosting "Inkfest," a one-day "Meet the Press" media relations conference in which attendees will interact with two-dozen influential on-staff reporters, contributing editors and freelance journalists from a variety of industries and beats. 
Panelists include representatives from Better Homes & Gardens, Bride's, Business 2.0, Business Travel News, Chicago Tribune Magazine, Consumers Digest, Context, Drug Topics, Family Circle, Fast Company, Forbes, Genetic Engineering News, Glamour, Good Housekeeping, GQ, House Beautiful, HR Focus, Inc., InfoWorld, Ladies' Home Journal, Los Angeles Times, M-Business, Medical Economics, Modern Maturity, Money, New Choices, New York Times, New York Post, Parade, Parents, PC World, Reader's Digest, Red Herring, Salon, San Diego Union-Tribune, San Jose Mercury News, SF Gate, San Francisco Examiner, Technology Review, Time magazine, Travel & Leisure, USA Today, TTG Asia, Wired, Woman's Day and Worth. 

The cost is $495. Because of the interactive nature of this conference, space is limited. For more information or to register, visit www.inkfest.com or call/e-mail the contact below.
 
Location:  Palace Hotel, San Francisco 
Contact Name/Phone Number:  (408) 364-0555 
Contact Email:  susan@inkfest.com

CONNECTICUT
Greenwich
"Building 'CEO Capital" - A PRSA/Westchester/Fairfield seminar with Burson-Marsteller's U.S. CEO, Chet Burchett and Dr. Leslie Gaines-Ross, chief knowledge and research officer. Jan. 16, noon at Manero's Restaurant, Steamboat Road. $35. Info: Donna Yarde, The Bayfield Group, 203/845-9015.

ILLINOIS
Chicago

IEG Event Marketing Conference - March 10-13 at the Chicago Hilton & Towers. Topics include remedies that transform sponsorship from an expense to a profitable investment; tactics to retain sponsors and land new deals in a "difficult" environment, and moving on in the next phase of the economy. $1,445. 

Media Relations Conference - Keynote speeches by NPR's Scott Simon, FEMA's Phillip Cogan, and Nasdaq's Scott Peterson. Reporters from The Wall Street Journal, Washingtonpost.com, Chicago magazine and others will conduct workshops. Topics include crisis comms., PR writing, media training and online media relations, among others. March 20-22 at The Fairmont Hotel. Hosted by Ragan Communications. 800/878-5331 or www.raganinstitute.com. $895. 

Louisiana
New Orleans
Event Title:  IABC Conference Division Seminar 
Date:  January 16,2002 
Time:    
Description:  IABC Conference Division presents the "Maximizing the Employee-Manager Relationship" seminar, during which attendees will learn to help their organization's front-line managers and supervisors understand and thrive in their roles as their employees' preferred source of information. This seminar will arm attendees with proven communication tools to establish a strategy, create an understanding of accountability, and develop an integrated plan for building a multi-level communication infrastructure by using real-world examples and interactive exercises. 
Roger D'Aprix, ABC, is an IABC Fellow and managing director of D'Aprix and Company, LLC. He has consulted for dozens of Fortune 500 companies and authored numerous books, including the landmark "Communicating for Change" and the best-selling IABC training kits "Face-to-Face: Communicating for Leadership" and "Communication in the 21st Century Workplace." 
Seminar registration fees are $395 for members, $495 for non-members, and can be secured online at www.iabc.com/events. A new "Join & Go" rate has been created for prospective members that includes the seminar registration fee and membership dues for one year. Join & Go rates are $635.

MASSACHUSETTS
Cambridge
"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.
 
TEXAS
WITI-Works Career Development Colloquium 
Date:  January 17,2002 
Time:  2-5 p.m.  
Description:  Women in Technology International is hosting WITI-Works Career Development Colloquium, in which leaders from the community will come together to provide hands-on resume assistance to professional women who are currently out of work or considering a major career transition. Presentations will focus on the tools and techniques women need to be successful in this changing marketplace. The event is free for members and non-members.Location:  J.J. Pickle Research Center - The Commons, Austin, Texas 
Contact Name/Phone Number:  Kari Hotchkiss 
Contact Email:  khotchkiss@austin.rr.com

WASHINGTON, D.C.

Speechwriter's Conference - New and veteran speechwriters are invited Feb. 13-15 to learn speaker coaching, effective writing, publicity, and other aspects of the trade. At the Renaissance Mayflower Hotel, 1127 Connecticut ave. Presented by Speechwriter's Newsletter and Lawrence Ragan Comms. $895. Info: 800/878-5331 or www.ragan.com.

***

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Please cut and paste the remaining text info regarding media training and email it to 5 colleagues. Please CC to tjwalker@tjwalker.com. Please send your name, phone number and address to tjwalker@tjwalker.com to receive your free  AUDIO "Controlling Your Message in Any Media Interview" 10 minutes. And a FREE VIDEO "TV Basics-What You HAVE to Know Before Any TV Interview" 10 minutes. And a FREE Book  "1001 Ways to Wow the Media and Speaking Audiences."

TJ Walker
Media/Presentation Training, Seminars, Workshops & Lectures

One-On-One Training

It'sShowTime
	Trainee will learn how to communicate a message on TV, look and sound his/her best, be confident, and speak in sound bites. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

SmootherTalker
	Trainee will learn how to craft and deliver a memorable speech or presentation to any audience. How to connect with an audience, convey confidence and create strong eye contact. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

QuoteKing
	Trainee will learn how to turn any message point into a sizzling quote for newspapers, magazines and trade press, plus sound bites for radio and TV. Trainee will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.


Small Group Seminars and Workshops 
(2-15 people)

SpokespersonTraining101
Participants will learn how to be an effective spokesperson at press conferences and for TV interviews. How to create and stay on message, speak in sound bites and control any media opportunity. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

PresentPro
Participants will learn how to present in a memorable and dynamic manner. Preparation for speeches, sales pitches, new business presentations and employee communications. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

QuoteController
Participants will learn how to control which quotes will be used in newspaper and trade publications. Spokespersons in different offices can all communicate the same message to the media. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

SpeakClear
Participants will learn how to avoid jargon and industryspeak. More effective sale presentations, PowerPoint and panel discussions. Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

CrisisDeflator
Participants will create their own crisis communications plan. The 10 essential steps. How to stay on message and be calm in tough times.
Participants will be videotaped and critiqued. Full or half- day training. NYC TV studio or on location. Training video, audio and book provided.

Large Groups 
(16-1000plus)

The Media and (your industry) Today 
Analysis and perspective on media trends affecting the economy and your industry by a media insider. Keynote address (20-50 minutes) On location. Training video, audio and book provided.

How the Media REALLY Work
	A behind the scenes look at how big stories are shaped by the media. 20-90 minutes. On location. Training video, audio and book provided.

10 Tips for Conquering the Media
	Practical tips on how you can affect the news coverage in your industry. 20-90 minutes. On location. Training video, audio and book provided.

TJ Walker has trained and rehearsed more than 1000 CEOs, executives, authors, politicians, doctors, attorneys, and civic leaders over the last 15 years. Walker has appeared on more than 2000 TV and radio news/talk programs including MSNBC, Fox news Channel, Court TV, NBC Radio and National Public Radio. He is the producer and host for the PR Radio TV Network. www.tjwalker.com tjwalker@tjwalker.com 212-279-4800 x2281
Media Training | presentation skill training | media interview trainingmedia coaching | interview coaching | reputation management

Media Tips/PR Info from TJWALKER.com January 14, 2002

Media Training | presentation skill training | media interview training
media coaching | interview coaching | reputation management
