Are the media advancing your career?
Become a media savvy communicator every time you speak to reporters!
You can learn to communicate the exact message you want.
Get the media to use the precise quotes and sound bites you created ,plus…
Look comfortable and sound relaxed on TV and all media interviews.
Dear Colleague,
Would you like to advance your career, business or cause every single time you talk to the media? Never again will you fear or dread upcoming interviews. You can stop worrying that your words will be “taken out of context” or that you will be “misquoted.” Most journalists receive four or more years of formal training on how to ask questions and elicit information from you. Isn’t it fair that you receive at least one day of formal training before dealing with reporters? Would you get in the ring with George Foreman without first taking a few boxing lessons?
Public speaking is the number one fear most people have. And talking to the media is a type of public speaking. This fear causes us to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.
Yet these same executives will “wing it” when it comes to giving interviews on ABC’s 20/20 or to the New York Times. The results?
Disaster.
Even when the results are less than disastrous, the message and image that come through from the interview are often mixed of fuzzy. This does not have to be your destiny.
There is no greater secret weapon in business than to know how to persuade people of your ideas and mission via the media. This is what you will learn in the Media PresentPro System™.
How do you know what to say to the media? The first thing most executives do is consume valuable hour after hour brainstorming on every single question a reporter could ask. This is a complete waste of time.
I will teach you how to save time by focusing on that over which you have total control: the words and messages that come out of your mouth.
Unfortunately, when you are dealing with the media, having a simple, clear message isn’t good enough; you must learn to speak in sound bites. Are you not quite sure what a sound bite is? Don’t worry, I have a simple 10-step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical report powerless to ignore.
When is comes to communicating on TV, you must have style AND substance. You can have the greatest message in the world, but if you are wearing the wrong tie or sitting improperly, no one will ever remember your message.
The real test of your media interview is this: did you get your message across, the exact sound bites or quotes that you planned in advance, and did you look and sound the way you wanted to?
Becoming an excellent media communicator is one of those things many people put off for another day—sort of like cleaning the garage or becoming a Black Belt. Sadly, this can have a deadly affect on your career—and you might not ever be made aware of it.
Rudy Giuliani, Bill Clinton, Lee Iacocca, Ronald Reagan—regardless of your politics or business, the one leadership trait that transcends all else is strong verbal communication skills that translate through the media. Now, you too, can learn the tricks of the masters.
So why do you need to come to the Media PresentPro System™ workshop? After all, there are scores of books and videos in your local library on the subject of dealing with the media. Sadly, reading about how to look good on television doesn’t work any better than reading about how to ride a bike. Giving media interviews without instant video feedback often makes bad habits become more ingrained.
If you want to learn how to be a better media communicator you have to present in simulated media settings—but that’s not enough. You have to watch yourself on videotape, often second by second. With the help of your seminar leader and your other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems. And you will do this repeatedly until you are satisfied with your media performance.
Your strengths and weaknesses are unique to you. I can’t use a cookie-cutter approach to solve your problems or tell you in advance that I have one size to fit all your weaknesses. What I can tell you is that your performance will be analyzed and probed and diagnosed in a way that is specific to you. That is the only way you can truly learn to improve.
This seminar is physically intensive. You will be tired by the time you go home. There will be no more than 12 of us together. This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of the workshop. It will be exhausting, but well worth it.
Once you learn the basics of excellent media communication, your body and mind will get more comfortable with the whole media process. Your tensions associated with upcoming interview opportunities will gradually melt away. Over time, you will learn to actually enjoy every media opportunity. (That may sound like baloney now, but at some point you will objectively understand that you have become far better than the average communicator. This realization will make every media opportunity seem like free advertising).
I look forward to working with you.
Sincerely,
President
Media Training Worldwide
Training Date: to be scheduled
Time: 9
Location: Media Training Worldwide,
The Media Training Worldwide Studio, located in
· TV talk show set
· Studio lighting
· Satellite interview set with backdrop
· Executive TelePrompTer
· Virtual Reality Audiences
· Large Monitors
· Video cameras and playback capabilities
Benefits of the media training workshop
· Get your message out to the media
· Command professional respect
· Convey style AND substance
· Reduce the amount of time preparing for interviews
· Eliminate fears
· Reduce tension
Who should attend?
· Business executives
· Organizational leaders
· Entrepreneurs
· Sales executives
· Spokespersons
· Candidates for Public Office
You will learn how to:
· Develop a message
· Bridge to message points
· Look good on TV
· Control your message
· Improve body language
· Answer questions
· Identify loaded questions
· Handle hostile interviews
· Improve wardrobe
· Use makeup
· Deliver repetition
· Be more persuasive
· Get more out of rehearsal
· Reduce nervousness
· Create sound bites
What speaking situations will this workshop prepare you for?
· Newspaper interviews
· Live TV
· Trade publication interviews
· TV talk shows
· In-studio interviews
· Live Radio
· Radio Talk shows
· Edited news programs
· Telephone interviews
· Press conferences
· Book tours
· Spokesperson training
· Product announcements
· Ambush interviews
Who should not attend?
If you want to sit back and listen to an instructor lecture while you take notes, then this is not the seminar for you. Each participant will perform repeatedly in front of the group, and will receive videotaped critiques. If your goal is to sound boring and bland or to sound the way most “professional” business communicators sound, then this seminar is not for you.
Program Schedule
Module One
Basics of TV
Participants interviewed
Videotaping
Critique
Module Two
Elements of a message development
Participants interviewed
Videotaping
Critique
Module Three
Message bridging techniques
Participants interviewed
Videotaping
Critique
Module Four
Creating sound bites
Participants interviewed
Videotaping
Critique
Program Methodology
The coach/trainer will provide brief (very brief) tips and guidelines on each aspect of effective media communication. The trainee will then stand or sit for simulated interviews, while being videotaped. Next, the trainer will provide a definitive critique of the trainee’s performance with immediate feedback and performance enhancement instructions. The trainee will be interviewed and videotaped numerous times throughout the day.
Media Training Worldwide Sample Client List
· The
· Charles Schwab (NYSE:SCH)
· Amerada Hess (NYSE: AHC)
· Bank Of
· Unilever (NYSE: UL)
· EMC (NYSE:EMC)
· Goldman Sachs (NYSE:GS)
· RLI Corp. (NYSE: RLI)
· Rowan (NYSE: NDC)
· NBTY, Inc. (Nasdaq: NBTY)
· Edison Schools (NYSE: EDSN)
· Quest (NYSE: QSFT)
· TransAct Technologies
(Nasdaq: TACT)
· American Science and Engineering (AMEX: ASE)
·
· Transclick
· Serious
· General Accounting Office
·
· U. S. Army
· National Park Service
·
· Ronald McDonald House
· Ernst and Young
· Measurements & Data
· Ivy MacKenzie Funds
· Thornburg Fund
·
· Asset Control Systems Inc.
· Arthur Andersen
· PR Week
· American Banker/Thomson
· McGraw-Hill
· Medical Electronics
· Kenamea
· Kwiat
· Gartner Group
· Ernst & Young
· UCLA
· Allstate
· Lifetime Network
·
· Akzo Nobel
Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a
partial list of places where our clients have appeared after training:
Television
CBS News
ABC News
NBC News
Today Show
CNBC
CNN
CNNfn
Bloomberg TV
Fox News Channel
MSNBC
Court TV
Print
New York Times
Wall Street Journal
Business Week
Time
Radio
National Public Radio
Westwood One
ABC Radio
NBC Radio
Infinity
Mutual
Testimonials
“Media Training Worldwide is flat out better than any other presentation training firm we have ever used. They get better results in one day of training than other training companies do in 2 day seminars. The bottom line is that Media Training Worldwide changes our executives for the better; when they leave a Media Training Worldwide workshop they speak with much more confidence and passion. TJ Walker has made radical and permanent positive transformations with many of our employees. I can’t imagine using any other presentation training firm.” Jim Miller, Amerada Hess
"My name is Michael Gallant and I am the director of public relations for EMC Corporation. We were fortunate to have TJ Walker in for a day of public relations and media training and I can tell you his approach was superb. He was able to help my entire team operate more efficiently (and) maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day."
“I put the skills learned in your seminar to excellent use. I was told by the producer that it was refreshing to work with someone who was comfortable in front of the camera and could get their message points out. So, kudos to you for training me! It was a wonderful experience. “ Roxanne Moster, UCLA
“I recently had an occasion to address a TV crew concerning the sale of our business being announced. I prepared my "three key points" and kept stating them repeatedly. I did several seconds of air time but was edited to only one key point. When the interview was completed the news reporter commented "you have done this before". Actually I had not, but the Worldwide Media training I received in
I was particularly pleased with the way Media Training Worldwide customized my training session. They previewed and critiqued my videos and the trainer covered many topics never addressed for me in previous training sessions with other companies.
Bonnie Taub-Dix, MA,RD,CDN, Media Representative,
I spent two sessions with TJ, prior to beginning my book tour. The difference is amazing. I have never again used a card or notes or hidden behind a lectern. It’s as if TJ freed me to engage an audience with my entire personality…telling stories, getting to key points and really making an impact. Since then, I have given dozens of speeches and am now invited frequently for keynotes.
Mary Lou Quinlin, Author & Founder of Just Ask a Woman
Seminar fee
$995.00 per person
What will you get?
1. Handbook “1001 Ways to Wow the Media”
2. Video “TV Basics” (How to prepare for TV interviews)
3. Video “TV Tips for Intermediates
4. Video “Telephone Interviews with the Media”
5. Video “Speak in Sound Bites”
6. Yearlong subscription, “Media Training Media/Presentation Newsletter”
7. 30-day unlimited email consultation after the workshop
8. Wallet cards “Top Ten Tips When Preparing for Interviews”
9. Pre-interview stress reliever squeeze ball
10. QuoteController™ software
11. Special Report “The Quote Doctor”
12. Full Year’s use of our
Guarantee
If you are not 100% satisfied with this seminar, you will receive a complete refund or free admission to the next seminar, whichever you choose, no questions asked.
You may cancel at anytime up to one week before the seminar and receive a full refund.
Tax deductible
This educational seminar may be a tax-deductible business expense. Please consult with your CPA and tax attorney.
Do you have more questions? Contact: info@mediatrainingworldwide.com or call 800-755-7220.
See Registration form below:
Unable to attend?
Videotapes of the workshop will be available for sale.
Seminar Leader Bio
A presentation/media columnist, Walker writes "The Quote Doctor" column each month for Investor Relations Magazine. He has been a guest or host on more than 2000 radio/TV news/talk programs including MSNBC, Fox News Channel, and Court TV.
Registration Information
Print, Complete, and FAX Registration TO: 813-655-3383
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